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UK Mobile Gaming Market Report by Type (Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain), Device Type (Smartphones, Tablet), Platform (Android, iOS, and Others), Business Model (Freemium, Paid, Free, Paymium), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A24885
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UK Mobile Gaming Market Overview:
The UK mobile gaming market size reached USD 4.02 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 7.89 Billion by 2032, exhibiting a growth rate (CAGR) of 7.50% during 2024-2032. The market is primarily driven by the rise in prominence of social and multiplayer mobile gaming solutions, expanding impact of augmented reality (AR) and virtual reality (VR) technologies, increasing usage of subscription-based business models, and ongoing incorporation of social media components to improve user engagement and community interaction.
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Report Attribute
|
Key Statistics
|
|---|---|
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Base Year
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2023
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|
Forecast Years
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2024-2032
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Historical Years
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2018-2023
|
| Market Size in 2023 | USD 4.02 Billion |
| Market Forecast in 2032 | USD 7.89 Billion |
| Market Growth Rate 2024-2032 | 7.50% |
UK Mobile Gaming Market Trends:
Increasing Adoption of Subscription-Based Models
The increasing acceptance of subscription-based business models is one of the major developments influencing the UK mobile gaming sector. A growing number of gaming businesses are starting to provide memberships that let users access premium content, in-game rewards, and an ad-free gaming environment. This appeals to the consumers who appreciate smooth gameplay and numerous perks. Due to the popularity of websites such as Apple Arcade, more businesses are embracing this trend and advancing it. These subscription models satisfy gamers seeking greater value while providing developers with a consistent, predictable revenue source that makes them more alluring than one-time purchases or relying on in-game microtransactions.
Growing Influence of Immersive Technologies
Augmented reality (AR) and virtual reality (VR) in particular are having a significant impact on the game business. As AR and VR merge the virtual and real worlds, they offer more immersive and dynamic experiences that let users engage with their surroundings in novel and interesting ways. As VR headsets allow players to fully immerse themselves in virtual surroundings, AR games such as Pokémon GO have shown how powerful they can be in creating realistic, location-based gaming. Artificial intelligence (VR) and smartphone technology are becoming more popular as they get better sensors and computing power. To increase user engagement and create more dynamic, immersive experiences that appeal to players, developers are actively experimenting with ways to incorporate AR and VR into games.
Rise of Social and Multiplayer Mobile Gaming
Mobile games with social features, such as real-time multiplayer modes, in-game chat, and leaderboards, are gaining popularity in the UK. Players enjoy the ability to connect with friends or challenge others online, making multiplayer games one of the strongest segments in the market. Games such as Fortnite and PUBG Mobile have taken advantage of this trend, offering both competitive and team-based experiences to meet the growing demand. Additionally, the rapid integration of social media features allows players to build communities, share achievements, and exchange strategies, which has only deepened engagement. This social element is proving essential for game developers, helping them keep players invested and active, while also driving overall market growth.
UK Mobile Gaming Market News:
- October 13, 2023: The UK competition watchdog has approved Microsoft's $69 billion acquisition of Activision Blizzard. This acquisition, which includes popular franchises such as Call of Duty, is anticipated to benefit both players and the global gaming industry. Microsoft aims to leverage this deal to expand its presence in the mobile and cloud gaming sectors, positioning itself for significant growth in these areas.
- October 11, 2023: Marmalade Game Studio is prepared to offer a premium adaptation of the classic Ticket to Ride board game on Steam, improved with amazing 3D animations and an innovative AI system that responds to player strategy. The game features a user-friendly UI and several multiplayer options in an effort to appeal to both experienced players and beginners across various platforms, including mobile, PC, and consoles. In order to make sure the game's features and content live up to the hype, the team collaborated closely with the fan base. They also have plans to offer expansions with additional places in the future.
UK Mobile Gaming Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, device type, platform, and business model.
Type Insights:
- Action or Adventure
- Casino
- Sports and Role Playing
- Strategy and Brain
The report has provided a detailed breakup and analysis of the market based on the type. This includes action or adventure, casino, sports and role playing, and strategy and brain.
Device Type Insights:
- Smartphone
- Tablet
A detailed breakup and analysis of the market based on the device type have also been provided in the report. This includes smartphones, and tablet.
Platform Insights:
- Android
- iOS
- Others
The report has provided a detailed breakup and analysis of the market based on the platform. This includes android, iOS, and others.
Business Model Insights:
- Freemium
- Paid
- Free
- Paymium
A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes freemium, paid, free, and paymium.
Regional Insights:
- London
- South East
- North West
- East of England
- South West
- Scotland
- West Midlands
- Yorkshire and The Humber
- East Midlands
- Others
The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and Others.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
UK Mobile Gaming Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | USD Billion |
| Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
| Types Covered | Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain |
| Device Types Covered | Smartphones, Tablet |
| Platforms Covered | Android, iOS, Others |
| Business Models Covered | Freemium, Paid, Free, Paymium |
| Regions Covered | London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, Others |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the UK mobile gaming market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the UK mobile gaming market?
- What is the breakup of the UK mobile gaming market on the basis of type?
- What is the breakup of the UK mobile gaming market on the basis of device type?
- What is the breakup of the UK mobile gaming market on the basis of platform?
- What is the breakup of the UK mobile gaming market on the basis of business model?
- What are the various stages in the value chain of the UK mobile gaming market?
- What are the key driving factors and challenges in the UK mobile gaming?
- What is the structure of the UK mobile gaming market and who are the key players?
- What is the degree of competition in the UK mobile gaming market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UK mobile gaming market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the UK mobile gaming market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UK mobile gaming industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
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