The UK fruits and vegetables market is projected to exhibit a growth rate (CAGR) of 3.20% during 2024-2032. The market is majorly driven by rising health and wellness trends, an enhanced focus on sustainability and ethical consumption, continual technological advancements in agriculture, favorable government initiatives regarding agriculture practices, rising demand for seasonal and locally sourced produce, and the implementation of stringent food safety and quality assurance regulations.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Growth Rate (2024-2032) | 3.20% |
Rising Health and Wellness Trends
The rising concerns regarding healthy products among the population is driving the growth of the market. This has shifted significantly over the last decade where consumers are increasingly focusing on consuming healthy foods which are fresh produce. This change is partly due to campaigns that promote consumption of at least a few portions of fruits and vegetables daily. This has also been supported by other studies that associate diets which include fruits and vegetables with reduced incidences of chronic ailments including heart diseases, cancers, and diabetes. Furthermore, the increased incidences of lifestyle diseases which has made individuals become more conscious of what they consume, thus expanding the market for high-quality foods. Retail chains such as supermarkets and grocery stores have adapted to this new change through offering more fresh produces sections, and offering certified organic, and locally grown produce. The increase in plant-based diets, veganism, and vegetarianism, which are some of the most popular diets today, also supports this trend.
Continual Technological Advancements in Agriculture
Ongoing technological advancements include geographical positioning systems, aerial remote sensing, and other physical measurement devices, which enable farmers to track results on crop development, nature of soils, and possible changes in weather. It also aids in efficient allocation of resources, minimization of wastage and enhancement of returns on investment for agriculture. Also, with trends in hydroponics and vertical farming, there has been a realization of the farming of fruits and vegetables in systems that let them grow near the consumer market hence timely delivery and few emissions. Genetic engineering and selective organic improvement have also enhanced disease resistance and high-yielding cultivars. Moreover, improvements in supply chain management, such as cold chain and smart packaging also ensure agri produce to remain fresh from farming to consumption.
Changing Consumer Preferences and Lifestyles
Changing consumer preferences and lifestyles significantly impact the UK market. Modern consumers are increasingly seeking convenience, variety, and unique culinary experiences. This shift is evident in the rising popularity of pre-packaged, ready-to-eat fruits and vegetables, which cater to busy lifestyles by offering healthy snacking options and easy meal preparation. The growing interest in exotic and superfoods, such as avocados, blueberries, and kale, reflects consumers’ desire for diverse and nutritious options. Moreover, the trend towards home cooking and culinary experimentation, fueled by cooking shows and social media, has led to an increased demand for a wider range of fresh produce. Meal kit delivery services that provide pre-measured ingredients, including fruits and vegetables, also cater to this trend, making it easier for consumers to prepare fresh meals at home. These changing preferences are supporting retailers to expand their product offerings and introduce new and innovative produce items to meet consumer demand.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes fresh fruits and vegetables, dried fruits and vegetables, and frozen fruits and vegetables.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, grocery stores, online, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and Others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | Billion US$ |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered | Fresh Fruits and Vegetables, Dried Fruits and Vegetables, Frozen Fruits and Vegetables |
Distribution Channels Covered | Supermarkets and Hypermarkets, Grocery Stores, Online, Others |
Regions Covered | London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |