Travel Mug Market Report

Travel Mug Market Size and Share:

The global travel mug market size was valued at USD 13.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 26.34 Billion by 2033, exhibiting a CAGR of 7.48% during 2025-2033. North America currently dominates the market, holding a significant market share of over 36.0% in 2024. The rising consumer awareness regarding the adverse environmental impact of disposable products, widespread product utilization by the working population, and the introduction of smart travel mugs represent some of the key factors fueling the travel mug market share.

The market for travel mugs is driven by increasing consumer demand for portable, eco-friendly, and insulated drinkware. With busy lifestyles and a growing coffee culture, people seek on-the-go solutions that keep beverages hot or cold for extended periods. The shift towards sustainability has also boosted the market, as reusable travel mugs help reduce single-use plastic waste, supported by environmental regulations and corporate sustainability initiatives. Innovations in materials, spill-proof designs, and temperature retention technology enhance user experience, making travel mugs more appealing. Additionally, the rise in outdoor activities, commuting, and fitness trends has expanded market demand. Companies also leverage travel mugs as branded promotional products, further increasing their popularity in both retail and corporate sectors.

The market for travel mugs in the United States is driven by a strong coffee culture, where millions of consumers seek on-the-go beverage solutions for commuting and work. Growing environmental awareness and regulations against single-use plastics have increased demand for reusable and sustainable drinkware. For instance, in August 2024, a California municipality started what supporters say is the first citywide reusable cup program in the US to reduce waste going to landfills. More than 30 eateries and coffee shops in Petaluma, including well-known names like Starbucks, Taco Bell, and Dunkin' Donuts, will start serving and taking deposits for multi-use beverage cups. Advances in insulation technology, spill-proof designs, and durable materials enhance user convenience. Additionally, the rise in outdoor activities, road trips, and fitness trends fuels market growth. Major coffee chains and businesses also promote branded travel mugs as merchandise and corporate gifts, further boosting sales. The preference for personalized and stylish drinkware options continues to shape consumer choices.

Travel Mug Market Trends:

Growing Coffee Culture and On-the-Go Lifestyles

The rise in coffee consumption and fast-paced lifestyles drive the demand for portable travel mugs. Consumers seek convenient, spill-proof, and insulated options to carry their beverages while commuting, working, or traveling. The increasing number of coffee shops, fast-food chains, and drive-thru outlets also boost sales, as many encourage customers to use reusable mugs. For instance, in March 2025, The Coffee Bean & Tea Leaf intends to establish 25 coffee shops in India, as stated by the brand after inaugurating its second outlet in GK1, the retail center of South Delhi. Additionally, work-from-home trends have increased demand for home-use insulated mugs. With major brands and cafes offering incentives for bringing reusable mugs, consumers are more inclined to invest in high-quality travel mugs that keep their beverages at the desired temperature for extended periods.

Sustainability and Environmental Awareness

The shift towards eco-friendly and sustainable products creates a positive travel mug market outlook. With increasing awareness of plastic waste and environmental pollution, consumers prefer reusable travel mugs over disposable cups. Governments and businesses worldwide are implementing plastic bans and green initiatives, further encouraging the use of sustainable drinkware. Many brands are introducing BPA-free, stainless steel, and biodegradable materials in their designs. Additionally, major coffee chains and corporations promote branded reusable mugs to align with their corporate sustainability goals, strengthening consumer preference for durable, long-lasting alternatives to single-use cups. For instance, in January 2024, Starbucks declared its prompt acceptance of reusable cups for mobile orders, setting a groundbreaking standard among coffee retailers across the country. Furthermore, patrons now have the choice to use reusable cups for drive-thru orders, marking a first for the chain.

Advancements in Material and Design Technology

Technological innovations in insulation, spill-proof lids, and durable materials contribute to the market's growth. Vacuum-sealed, double-walled stainless steel travel mugs are in high demand due to their ability to maintain beverage temperature for extended periods. Features like leak-proof designs, ergonomic handles, and lightweight construction enhance convenience. Some brands offer smart travel mugs with temperature control and mobile connectivity, appealing to tech-savvy consumers. Additionally, personalized and aesthetic designs attract younger buyers who seek stylish, functional, and trendy drinkware. These innovations help manufacturers differentiate products in a competitive market. For instance, in February 2023, Thermos L.L.C. unveiled the brand-new Icon™ Series. Since 1904, the Thermos® Brand has been mastering the craft of maintaining coffee's warmth, water's chill, and food's freshness. The Icon™ Series represents the newest work of art. The updated collection features hot drink and food storage choices, which have been popular categories of Thermos Brand products for 119 years. Moreover, the new lineup now features a diverse range of items emphasizing cold drinks and hydration. The line was crafted with the consumer's needs at the forefront, which is why every product features a Griptec™ Non-Slip Base and a True-Coat™ Finish.

Travel Mug Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global travel mug market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, capacity, and distribution channel.

Analysis by Type:

• Stainless Steel Travel Mug
• Plastic Travel Mug
• Others

Stainless steel travel mugs stand as the largest type in 2024, holding around 65.36% of the market due to their durability, superior insulation, and eco-friendliness. They are perfect for commuters, tourists, and outdoor lovers because they maintain drinks hot or cold for extended periods. Unlike plastic or ceramic mugs, stainless steel is resistant to rust, odor, and stains, ensuring long-term usability. Consumers prefer them for their sleek designs, spill-proof lids, and BPA-free properties, aligning with health-conscious choices. Additionally, growing environmental concerns and bans on single-use plastics drive demand for reusable and sustainable options, making stainless steel the preferred material for premium travel mugs.

 Analysis by Capacity:

• Up to 399 ML
• 400 – 749 ML
• More Than 750 ML

Travel mugs of up to 399 ML size range hold a large market share due to their compact, lightweight, and portable nature, making them ideal for commuters, students, and office workers. They fit easily into car cup holders, backpacks, and handbags, offering convenience for daily use. Many coffee shops and fast-food chains promote smaller reusable cups as part of their sustainability initiatives, further driving demand. Additionally, they cater to health-conscious consumers who prefer controlled portion sizes for coffee or tea consumption.

400 – 749 ML size range is the most popular in the travel mug market as it balances capacity and portability. It is ideal for regular coffee drinkers, travelers, and fitness enthusiasts who want enough beverages without compromising convenience. Many premium stainless steel and insulated mugs fall within this range, offering longer temperature retention for both hot and cold drinks. It is also a preferred choice for corporate gifting and branding, making it widely available across retail stores, coffee shops, and online platforms.

More than 750 ML travel mugs hold a significant market share due to rising demand from outdoor enthusiasts, long-distance travelers, and fitness-conscious consumers who require extended hydration. These mugs are commonly used for sports drinks, protein shakes, and iced beverages, making them popular in the gym, hiking, and adventure travel segments. Their high-capacity design reduces the need for frequent refills, while advanced insulation keeps drinks at the desired temperature for extended periods. Many brands also offer customized large-size travel mugs for promotional purposes, increasing their market appeal.

Analysis by Distribution Channel:

• Online
• Offline

Offline leads the market with around 70.0% of market share in 2024. The offline segment holds the largest share of the market as consumers prefer hands-on evaluation before purchasing. Physical stores like supermarkets, department stores, and specialty shops allow buyers to assess the size, material quality, insulation, and design firsthand. Many customers value the immediate availability of products without waiting for delivery. Additionally, brand trust and impulse buying play a significant role in offline sales, especially in retail stores and coffee shops that promote branded travel mugs. Promotional events, discounts, and corporate bulk purchases also contribute to strong offline sales, making it the dominant distribution channel in the travel mug market.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 36.0%. The travel mug demand in North America is influenced by a strong coffee culture, busy urban lifestyles, and growing environmental consciousness. Consumers prefer reusable, insulated travel mugs to reduce single-use plastic waste, supported by government regulations and corporate sustainability initiatives. Advances in spill-proof designs, temperature retention, and durable materials enhance demand. The rise in commuting, outdoor activities, and fitness trends also boosts sales. Additionally, major coffee chains and brands promote customized travel mugs as part of their marketing strategies. The increasing popularity of eco-friendly and premium drinkware further fuels market growth in the region.

Key Regional Takeaways:

United States Travel Mug Market Analysis

In 2024, the United States accounted for over 88.20% of the travel mug market in North America. United States is experiencing a surge in travel mug adoption owing to the growing emerging trends of on-the-go (OTG) beverages and ready-to-drink (RTD). According to reports, frequency of consumption is increasing, with 45% of RTD drinkers consuming them every week in 2023 – up from 38% in 2022. Consumers increasingly prefer RTD coffee, tea, and flavoured beverages, driving demand for convenient and insulated travel mugs. OTG lifestyles, fuelled by busy work schedules and commuting, make travel mugs essential for carrying hot and cold drinks. The rising café culture and demand for sustainable alternatives to single-use cups further support market expansion. RTD and OTG beverage brands emphasize reusable options, influencing purchasing behaviour. Manufacturers innovate with ergonomic designs, spill-proof lids, and temperature retention technology, aligning with evolving consumer needs. Premium materials, stylish aesthetics, and compatibility with various beverage types enhance product appeal. The demand for travel-friendly, leak-proof, and lightweight mugs continues to grow as RTD and OTG beverages become mainstream. Increasing awareness about reducing plastic waste further reinforces the transition towards reusable travel mugs.

Asia Pacific Travel Mug Market Analysis

Asia-Pacific is witnessing increasing travel mug adoption due to the growing online e-commerce sector. According to the India Brand Equity Foundation (IBEF), In fiscal year 2023, A significant milestone was achieved by India's e-commerce platforms, which saw a 22% increase in GMV to USD 60 billion from the previous year. The rapid expansion of digital marketplaces and mobile shopping platforms has enhanced product accessibility. Online retailers offer a vast selection of travel mugs with competitive pricing, discounts, and doorstep delivery, encouraging consumer purchases. The convenience of e-commerce platforms allows buyers to compare brands, read reviews, and select designs that suit personal preferences. Social media promotions and influencer marketing further drive interest, making travel mugs a trending lifestyle product. Direct-to-consumer brands leverage e-commerce growth to introduce customizable and eco-friendly travel mugs, attracting sustainability-conscious buyers. Secure payment options and flexible return policies improve consumer confidence, leading to increased sales.

 Europe Travel Mug Market Analysis

Europe is seeing rising travel mug adoption due to the growing packaging demand influenced by the expanding working population. According to Eurostat, in 2023, there were 195,708,000 employed individuals in the EU between the ages of 20 and 64, making up 75.3% of the total population in that age range. The employment rate increased from 70.9% in 2017 to 75.3% in 2023, bringing it closer to the EU objective. With a fast-paced work culture, employees seek convenient beverage solutions, driving reliance on travel mugs for daily use. The need for sustainable and reusable alternatives in workplace settings is leading to higher adoption of insulated travel mugs. Employers encourage eco-friendly packaging solutions, reducing reliance on disposable cups, supporting market growth. Companies introduce sleek and functional designs tailored for office environments, increasing appeal among professionals. The growing working population relies on efficient beverage packaging that retains temperature for extended periods. Enhanced durability and lightweight construction cater to mobile professionals carrying beverages between meetings. Packaging advancements, including leak-proof technology and ergonomic grips, enhance usability.

Latin America Travel Mug Market Analysis

Latin America is experiencing growing travel mug adoption due to the increasing disposable income. According to reports, Latin America's total disposable income is expected to grow by nearly 60% from 2021 to 2040. Consumers are inclined to invest in high-quality, reusable travel mugs as purchasing power rises. Premium and branded travel mugs gain traction, offering stylish, durable, and temperature-retaining solutions. As lifestyles evolve, people seek convenience in their daily beverage consumption, reinforcing the shift towards reusable alternatives. The demand for eco-friendly options is growing, with brands introducing innovative designs to cater to varying consumer preferences.

 Middle East and Africa Travel Mug Market Analysis

Middle East and Africa is witnessing increasing travel mug adoption due to the growing tourism sector. For instance, Dubai welcomed 14.96 Million overnight visitors from January to October 2024, marking an 8% growth compared to the same period in 2023, highlighting a strong growth in tourism. Tourists prefer travel mugs for carrying beverages during outdoor activities, desert excursions, and city tours. Hospitality businesses promote reusable options, encouraging visitors to choose sustainable alternatives. Local beverage culture supports the demand for insulated travel mugs that maintain optimal temperatures in warm climates. As international travel rises, demand for travel-friendly and aesthetically appealing mugs strengthens.

Competitive Landscape:

The travel mug market is highly competitive, with major players emphasizing sustainability, innovation, and branding to gain market share. Leading brands such as Contigo, Thermos, Yeti, Hydro Flask, and Stanley dominate due to their advanced insulation technology, spill-proof designs, and durable stainless steel materials. Companies compete through product differentiation, customization, and eco-friendly initiatives, catering to diverse consumer needs. Private labels and emerging brands also contribute to competition by offering affordable alternatives. Strategic partnerships with coffee chains, corporate gifting, and online retail expansion further intensify market rivalry. Innovation in smart mugs with temperature control is also shaping future competition.

The report provides a comprehensive analysis of the competitive landscape in the travel mug market with detailed profiles of all major companies, including:

• Aladdin (PMI Worldwide)
• Contigo (Newell Brands)
• De’Longhi Appliances S.r.l.
• Epoca International Inc.
• Hydro Flask (Helen of Troy Limited)
• Keurig Dr Pepper Inc.
• RTIC Outdoors LLC
• SharkNinja Operating LLC
• S'well (Lifetime Brands, Inc.)
• Thermos L.L.C.
• Zojirushi Corporation

Latest News and Developments:

• January 2025: Starbucks Korea enchants 2025 with a Harry Potter-inspired collection, featuring magical drinks, food, and merchandise. The lineup includes the Sion Mug (355ml), which reveals a house image with hot water, and a themed travel mug. Fans can also enjoy Elma Tumblers representing Hogwarts houses and a Slytherin Bearista plush.
• December 2024: The Ninja Sip Perfect Travel Mug, was launched in December. The Ninja Sip Perfect is designed to store hot drinks, and bring drink to the perfect temperature and keep it there for hours.
• August 2024: Wicklow-based Ecoset launched a sustainable travel mug, the Ecoset Roamer Mug, along with the Flasket Max Ombre Water Bottle. The Irish-owned company offers in-house laser engraving for personalization. Designed for convenience, these products cater to outdoor, gym, and student needs.
• August 2024: Contigo® partnered with Ally Love to launch a limited-edition water bottle collection, featuring stylish designs on water bottles, tumblers, and travel mugs. This collaboration aims to encourage hydration with trendy, functional beverageware inspired by Ally's aesthetic. As Contigo’s Chief Hydration Officer, Ally will shape future collections, blending fashion and performance.
• May 2024: Ember expanded its temperature-controlled drinkware range with the new Travel Mug 2+, designed to keep beverages at an ideal temperature on the go. The Travel Mug 2+ features a 354ml capacity and maintains drinks between 50°C and 62.5°C. Perfect for commuting or driving, it ensures a consistently warm sip every time.
• May 2024: Aldi launched a new £4 travel mug, which is a budget-friendly alternative for £45 Stanley Quencher Cup.

Travel Mug Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the travel mug market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global travel mug market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the travel mug industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.