Television Advertising Market Report by Service Type (Terrestrial, Multichannel, Online), Industry (Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, and Others), and Region 2024-2032

Television Advertising Market Report by Service Type (Terrestrial, Multichannel, Online), Industry (Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A742
Buy Now

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Introduction
    3.1    Overview
    3.2    Executive Summary
    3.3    Key Industry Trends
4   Global Advertising Market
    4.1    Current and Historical Market Trends
    4.2    Performance of Various Segments
    4.3    Performance of Various Regions
    4.4    Key Players and their Market Shares
    4.5    Market Forecast
5   Global Television Advertising Market
    5.1    Market Overview
    5.2    Current and Historical Market Trends
    5.3    Impact of COVID-19
    5.4    Market Breakup by Service Type
        5.4.1    Terrestrial
           5.4.1.1 Current and Historical Market Trends
           5.4.1.2 Market Forecast
        5.4.2    Multichannel
           5.4.2.1 Current and Historical Market Trends
           5.4.2.2 Market Forecast
        5.4.3    Online
           5.4.3.1 Current and Historical Market Trends
           5.4.3.2 Market Forecast
     5.5    Performance of Various Regions
        5.5.1    North America
           5.5.1.1 Current and Historical Market Trends
           5.5.1.2 Market Forecast
        5.5.2    Asia Pacific
           5.5.2.1 Current and Historical Market Trends
           5.5.2.2 Market Forecast
        5.5.3    Western Europe
           5.5.3.1 Current and Historical Market Trends
           5.5.3.2 Market Forecast
         5.5.4    Latin America
           5.5.4.1 Current and Historical Market Trends
           5.5.4.2 Market Forecast       
       5.5.5    Eastern Europe
           5.5.5.1 Current and Historical Market Trends
           5.5.5.2 Market Forecast
        5.5.6    Middle East and Africa
           5.5.6.1 Current and Historical Market Trends
           5.5.6.2 Market Forecast
    5.6    Market Breakup by Industry
       5.6.1    Automotives
           5.6.1.1 Current and Historical Market Trends
           5.6.1.2 Market Forecast
        5.6.2    Hotels and Restaurants
           5.6.2.1 Current and Historical Market Trends
           5.6.2.2 Market Forecast
         5.6.3    Insurance and Finance
           5.6.3.1 Current and Historical Market Trends
           5.6.3.2 Market Forecast
        5.6.4    Communication Telecom
           5.6.4.1 Current and Historical Market Trends
           5.6.4.2 Market Forecast
        5.6.5    Food and Beverages
           5.6.5.1 Current and Historical Market Trends
           5.6.5.2 Market Forecast
        5.6.6    Others
           5.6.6.1 Current and Historical Market Trends
           5.6.6.2 Market Forecast
    5.7    Market Forecast
    5.8    Television Advertising Pricing Models
    5.9    SWOT Analysis
        5.9.1 Overview
        5.9.2 Strengths 
        5.9.3 Weaknesses
        5.9.4 Opportunities
        5.9.5 Threats
    5.10    Value Chain Analysis
        5.10.1 Research
        5.10.2 Content Development
        5.10.3 Advertising Agencies
        5.10.4 Television Channels 
        5.10.5 Audience
    5.11    Porters Five Forces Analysis
         5.11.1    Bargaining Power of Suppliers
         5.11.2    Bargaining Power of Buyers
         5.11.3    Threat of Substitutes
         5.11.4    Competitive Rivalry
         5.11.5    Threat of New Entrants
    5.12    Key Challenges
6   Global Television Advertising Market: Competitive Landscape
    6.1    Market Structure
    6.2    Profiles of Leading Players

List of Figure

Figure 1: Global: Television Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2023
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2018 and 2023
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2023
Figure 6: Global: Advertising Market: Breakup by Key Players (in %), 2023
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2032
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2032
Figure 10: Global: Television Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 11: Global: Television Advertising Market: Breakup by Segment (in %), 2023
Figure 12: Global: Terrestrial Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 13: Global: Terrestrial Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 14: Global: Multichannel Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 15: Global: Multichannel Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 16: Global: Online Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 17: Global: Online Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 18: Global: Television Advertising Market: Regional Breakup by Value (in Billion US$), 2023 and 2032
Figure 19: Global: Television Advertising Market: Regional Breakup (in %), 2023
Figure 20: North America: Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 21: North America: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 22: Asia Pacific: Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 23: Asia Pacific: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 24: Western Europe: Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 25: Western Europe: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 26: Latin America: Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 27: Latin America: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 28: Eastern Europe: Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 29: Eastern Europe: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 30: Middle East and Africa: Television Advertising Market: Sales Value (in Billion US$), 2018 & 2023
Figure 31: Middle East and Africa: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 32: Global: Television Advertising Market: Breakup by Industries (in %), 2023
Figure 33: Global: Television Advertising (Automotives) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 34: Global: Television Advertising (Automotives) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 35: Global: Television Advertising (Hotels and Restaurants) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 36: Global: Television Advertising (Hotels and Restaurants) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 37: Global: Television Advertising (Insurance and Finance) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 38: Global: Television Advertising (Insurance and Finance) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 39: Global: Television Advertising (Communication Telecom) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 40: Global: Television Advertising (Communication Telecom) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 41: Global: Television Advertising (Food and Beverages) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 42: Global: Television Advertising (Food and Beverages) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 43: Global: Television Advertising (Others) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 44: Global: Television Advertising (Others) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 45: Global: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 46: Global: Television Advertising Market Forecast: Sales Value by Segment (in Billion US$), 2024-2032
Figure 47: Global: Television Advertising Industry: SWOT Analysis
Figure 48: Global: Television Advertising Industry: Porter’s Five Forces Analysis
Figure 49: Global: Television Advertising Industry: Value Chain Analysis

List of Table

Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2018-2023
Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2024-2032

Television Advertising Market Report by Service Type (Terrestrial, Multichannel, Online), Industry (Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, and Others), and Region 2024-2032
Purchase Options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More
DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

Read More
Gulf Excellent Group

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Read More
FS Corporation Inc.

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

Read More
Egyptian Industrial Investment Group

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

Read More
Vishnu Chemicals

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

Read More
MOUNT EVEREST BREWERIES LIMITED

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

Read More
Borges Branded Foods

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

Read More
Godrej Consumer Products Limited

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

Read More
ADC Therapeutics

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

Read More
Ivanti

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

Read More
Asiatic Electrical & Switchgear P. Ltd.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Read More
Denka Co., Ltd.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

Read More