Telecom Analytics Market

Global Telecom Analytics Market:

The global telecom analytics market size reached US$ 5.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.1 Billion by 2032, exhibiting a growth rate (CAGR) of 13% during 2024-2032. The rising number of telecom data, the inflating need for minimizing churn, and the widespread usage of advanced technologies, such as big data, the Internet of Things (IoT), and data science, represent some of the primary drivers fueling the market.

Global Telecom Analytics Market Analysis:

• Major Market Drivers: The increasing emphasis among companies on leveraging telecom analytics to extract actionable insights for strategic decision-making is one of the key factors bolstering the global market. Furthermore, the growing competition in the telecom industry is shifting the focus on user acquisition and retention, which is also augmenting the adoption of analytics solutions, as they offer targeted marketing campaigns and personalized services.
• Key Market Trends: The rising popularity of predictive analytics, as it enables businesses to monitor network failures, user behavior, and demand patterns more accurately, is one of the emerging trends in the global telecom analytics market. Besides this, the inflating integration of machine learning (ML) and artificial intelligence (AI) technologies into telecom analytics solutions to detect anomalies, automate processes, improve service delivery, etc., is also acting as another significant growth-inducing factor.
• Geographical Trends: As per the telecom analytics market research report, North America exhibits a clear dominance, accounting for the largest market share. This can be attributed to the wide presence of key market players and the expanding telecom infrastructures across the region. Additionally, the rising usage of advanced technologies is further stimulating the telecom analytics market share in North America.
• Competitive Landscape: Some of the prominent key players in the telecom analytics market include Accenture plc, Adobe Inc., Cisco Systems Inc., Dell Technologies Inc., International Business Machines Corporation, Oracle Corporation, SAP SE, SAS Institute, Sisense Inc., Tableau Software (Salesforce.com Inc.), Teradata Corporation, and TIBCO Software Inc., among many others.
• Challenges and Opportunities: According to the telecom analytics market overview, the elevating concerns among individuals towards data privacy and security are among the primary challenges hampering the global market. However, the introduction of 5G technology that facilitates the proliferation of the Internet of Things (IoT) devices, improves network performance, enables real-time data processing, etc., will continue to augment the telecom analytics market outlook in the coming years.
   

Global Telecom Analytics Market Trends:

Rising Monetization of Data

Communication service providers (CSPs) recognize the importance of collecting data that holds substantial value beyond their traditional services. Consequently, CSPs are extensively utilizing telecom analytics to gain actionable insights from their data, which, in turn, allows them to provide valuable information-driven services to other industries. For example, Verizon, a telecommunications provider across the United States, has adopted numerous analytic solutions and AI groups around the company. In addition to this, communication service providers can generate new revenue streams via collaborations and partnerships. For instance, Pod Solutions and Subex Limited entered into a partnership to provide advanced security for IoT billing and connectivity services. The collaboration with Subex aided Pod Solutions to develop novel security services, which allowed customers to deploy, bill, and create IoT systems with maximum security.

Growing Regulatory Policies and Compliance

The launch of favorable policies by government bodies to promote the usage of telecom analytics is primarily driving the global market. For instance, in July 2022, the United States Department of Agriculture (USDA) announced an investment of US$ 401 Million to enable access to high-speed internet to 31,000 rural residents and businesses in 11 states. Apart from this, the growing focus on regulatory compliance is further positively propelling the telecom analytics market growth. General regulatory updates, like the Kari’s Law and the RAY BAUM’s Act, can have longer lead timelines. As a result, companies are extensively using the Alliance for Telecommunications Industry Solutions (ATIS) to get timely notifications on telecom regulatory requirements.

Development of Advanced Software

The introduction of cloud-based telecom analytics solutions by key players to remove the need for substantial upfront investments in infrastructures and hardware represents one of the primary factors fueling the global telecom analytics market. For example, in February 2023, Nokia Corporation announced the launch of AVA Customer and Mobile Network Insights. This cloud-native analytics software solution simplifies 5G network data analysis and collection and delivers the most cost-effective analytics to communications service providers (CSPs). Moreover, the solution supports automated and intelligent solution decision-making based on correlated reports generated from data across 5G networks with the help of AI and machine learning tools. In addition to this, Oracle introduced Oracle Construction Intelligence Cloud Analytics. It addressed the issue of integrating data from numerous applications to project dangers and guide future activities faced by construction and engineering companies, which, in turn, assists them in identifying problems and focusing on strategies to promote continuous improvement throughout asset building, project planning, asset operation, etc.

Global Telecom Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, organization size, and application. 

Breakup by Component:

• Solution 
• Services
   

Solution dominates the market

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, the solution accounted for the largest market share.

Telecom analytics solutions comprise a wide array of software and tools designed to extract actionable insights from complex and vast data sets within the telecommunications ecosystem. For example, in March 2023, IBM Corporation announced to provide intelligent automation software to Telecom Egypt (TE) to implement an umbrella solution for all its operations support systems (OSS) on fixed, mobile, and core networks. In addition to this, in February 2023, Bharti Airtel started to develop an AI-based solution by collaborating with NVIDIA to enhance the overall customer experience for all inbound calls to its contact center.

Breakup by Deployment Mode:

• Cloud-based
• On-premises
   

Cloud-based dominates the market

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises. According to the report, the cloud-based accounted for the largest market share.

The inflating popularity of cloud-based telecom analytics solutions, as they offer scalability and flexibility, thereby allowing CSPs to adjust resources according to demand seamlessly. For example, in February 2023, Nokia Corporation announced the development of AVA Customer and Mobile Network Insights, a cloud-native analytics software solution that simplifies 5G network data collection and analysis. Moreover, Oracle introduced Oracle Construction Intelligence Cloud Analytics. These solutions provide cost-effectiveness, which is projected to augment the growth of the telecom analytics market in this segmentation over the forecasted period.

Breakup by Organization Size:

• Large Enterprises
• Small and Medium-sized Enterprises
   

Large enterprises dominate the market

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes large enterprises and small and medium-sized enterprises. According to the report, large enterprises accounted for the largest market share.

Telecom analytics is gaining extensive traction among large enterprises, as it provides them with the necessary tools to manage, track, and optimize their network. Additionally, with analytical services and solutions, large enterprises have greater insight into customer preferences, which, in turn, helps them to build lasting relationships with individuals.

Breakup by Application:

• Customer Management
• Network Management
• Sales and Marketing Management
• Risk and Compliance Management
• Others
   

Network management dominates the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes customer management, network management, sales and marketing management, risk and compliance management, and others. According to the report, network management accounted for the largest market share.

Network management is an important aspect of the telecommunications industry. The rising need for network management is bolstering the adoption of telecom analytics solutions, as they enable communication service providers (CSPs) to predict potential outages and optimize resource allocation. This will continue to stimulate the segment's growth over the foreseeable future.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America holds the largest market for telecom analytics.

The rising number of key players in North America, including IBM Corporation and Oracle Corporation, is primarily propelling the regional market. In line with this, telecom analytics industry players are also entering strategic partnerships and collaborations, which is acting as another significant growth-inducing factor. For example, IBM acquired Sanovi Technologies to elevate its cloud offerings. Furthermore, the widespread adoption of consumer electronics products, including smartphones and tablets, in the U.S. is positively influencing the market growth across the country. For example, the U.S. Census Bureau and Consumer Technology Association reported in January 2022 that sales of smartphones in the U.S. increased from US$ 73 Billion in 2021 to US$ 74.7 Billion in 2022. The rising number of smartphone users is elevating the incidences of fraud, which is augmenting the need for telecom analytics solutions across North America. Moreover, the region has some of the world's largest cellular service providers, who rely extensively on consumer feedback. Consequently, CSPs in North America are opting for telecom analytics to offer better quality service at high efficiency. For example, Verizon, a telecommunications provider in the United States, has deployed several analytic solutions and AI groups around the company. Similarly, the Data Science and Cognitive Intelligence group focuses on implementing cognitive technology in Verizon's customer interactions.

Competitive Landscape:

Top telecom analytics companies are strengthening the market through strategic initiatives. These companies invest in advanced R&D activities to continuously enhance the capabilities of telecom analytics solutions. They collaborate with technology partners to integrate cutting-edge technologies like AI and machine learning, enabling more accurate insights and predictive capabilities. Moreover, top firms prioritize customization, tailoring telecom analytics solutions to meet different communication service providers' unique needs. They offer comprehensive training and support to ensure seamless adoption and effective utilization of these solutions. Furthermore, these companies engage in industry partnerships, sharing best practices and case studies demonstrating the tangible benefits of telecom analytics in enhancing operational efficiency, customer experiences, and security. By leading the way in innovation, customization, and collaboration, top companies are driving wider adoption of telecom analytics across the industry, fortifying their position as a crucial tool for shaping the future of telecommunications.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Accenture plc
• Adobe Inc.
• Cisco Systems Inc.
• Dell Technologies Inc.
• International Business Machines Corporation
• Oracle Corporation
• SAP SE
• SAS Institute
• Sisense Inc.
• Tableau Software (Salesforce.com Inc.)
• Teradata Corporation
• TIBCO Software Inc.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Telecom Analytics Market News:

• April 2024: Vodafone Idea (Vi) has initiated a fund infusion plan, starting with a preferential share issue to raise Rs 2,075 Crore from an Aditya Birla Group entity, essential for its financial revitalization.
• February 2024: Deutsche Telekom, Singtel, e& Group, SoftBank, and SK Telecom officially launched the Global Telco AI Alliance (GTAA) at MWC Barcelona 2024. Moreover, during the launch event, the telcos further announced plans to establish a joint venture, via which the companies will focus on developing Large Language Models (LLMs) specifically tailored to the needs of telecommunications companies.

Telecom Analytics Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the telecom analytics market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global telecom analytics market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the telecom analytics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.