Switzerland Travel and Tourism Market

Switzerland Travel and Tourism Market Overview:

The Switzerland travel and tourism market size is projected to exhibit a growth rate (CAGR) of 3.20% during ​2024-2032​. Natural beauty and scenic landscapes, improving visa-free travel policies, the thriving medical and wellness tourism, and rising focus on environmental sustainability are some of the major factors that are propelling the market growth.

Switzerland Travel and Tourism Market Trends:

Natural Beauty and Scenic Landscapes

Switzerland is renowned for its stunning alpine scenery, attracting tourists for skiing, hiking, and mountaineering. The picturesque lakes such as Lake Geneva and Lake Lucerne are major attractions for tourists in the country. Switzerland has numerous historical sites including medieval castles, ancient churches, and well-preserved old towns. Events like the Montreux Jazz Festival and Locarno Film festival draw the attention of international visitors. In addition, Switzerland's central location makes it easily accessible from main European cities. Major airports in Zurich, Geneva, and Basel facilitate international travel. Furthermore, the country offers diverse attractions and activities suitable for all seasons, maintaining a steady flow of tourists throughout the year. As per the CEIC, Switzerland visitor arrivals recorded 710,711 people in Mar 2024 as compared to 638,139 people in the previous month.  

Improving Visa-Free Travel Policies

Improving visa-free travel policies can significantly increase the travel and tourism market in Switzerland. Implementing or expanding electronic visa systems to make the application process more user-friendly and efficient is impelling the market growth. Simplifying the visa application process, reducing paperwork, and cutting down processing times are various strategies that are contributing to the market growth. Switzerland is part of the Schengen Area, allowing for visa-free travel within 26 European countries. In addition, offering longer validity for visas such as multiple-entry visas for frequent travelers can encourage repeat visits. Negotiating new visa waiver agreements with countries that have growing outbound tourism markets like China, India, and other emerging economies, can attract more visitors. For instance, on 7 March 2024, China’s Ministry of Foreign Affairs announced that China will expand its 15-day visa-free entry policy to six additional European countries. These countries are Switzerland, Ireland, Hungary, Austria, Belgium, and Luxembourg.    

Switzerland Travel and Tourism Market News:

• 14 June 2023: Radisson Hotel & Suites Zurich, the largest hotel in the greater Zurich region with 447 rooms and serviced apartments, opened its doors to long-stay guests and short-term visitors alike, giving guests an exciting new stay option while staying in Zurich. The new hotel is located in the Glattpark district of Opfikon, a new development in the Zurich metropolitan area. The area offers convenient connections to the city center and is ideal for leisure guests exploring Zurich.    
• 21 April 2023: Switzerland Tourism and Trafalgar teamed up to develop the first-ever Swisstainable travel itinerary that will support Switzerland’s natural and social resources while achieving Trafalgar’s net zero commitment. This new three-year partnership aims to introduce a range of Swisstainable products within the Switzerland program of Trafalgar as well as its sister brands, Costsaver, Insight Vacations and Luxury Gold. Trafalgar’s eight-day journey, Contrasts of Switzerland, will take travelers through Zürich, St Moritz, Zermatt, Geneva and Lucerne, and includes Swisstainable accommodations, experiences, meals, a new make travel matter experience, and greener transportation considerations.
   

Switzerland Travel and Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on type, service offering, purpose of visit, and booking type.

Type Insights:

• Domestic
• Inbound
• Outbound
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes domestic, inbound, and outbound.

Service Offering Insights:

• Ticket Reservation
• Hotel Booking
• Holiday/Tour Packages
• Others
   

A detailed breakup and analysis of the market based on the service offering have also been provided in the report. This includes ticket reservation, hotel booking, holiday/tour packages, and others.

Purpose of Visit Insights:

• Business
• Leisure and Recreation
• Education
• Medical
• Social Activity
• Others
   

The report has provided a detailed breakup and analysis of the market based on the purpose of visit. This includes business, leisure and recreation, education, medical, social activity, and others.

Booking Type Insights:

• Travel Companies
• Travel Agencies
• Online
• Others
   

A detailed breakup and analysis of the market based on the booking type have also been provided in the report. This includes travel companies, travel agencies, online, and others.

Regional Insights:

• Zurich
• Espace Mittelland
• Lake Geneva Region
• Northwestern Switzerland
• Eastern Switzerland
• Central Switzerland
• Ticino
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Zurich, Espace Mittelland, Lake Geneva Region, Northwestern Switzerland, Eastern Switzerland, Central Switzerland, and Ticino.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Switzerland Travel and Tourism Market Report Coverage:

Key Questions Answered in This Report:

• How has the Switzerland travel and tourism market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Switzerland travel and tourism market?
• What is the breakup of the Switzerland travel and tourism market on the basis of type?
• What is the breakup of the Switzerland travel and tourism market on the basis of service offering?
• What is the breakup of the Switzerland travel and tourism market on the basis of purpose of visit?
• What is the breakup of the Switzerland travel and tourism market on the basis of booking type?
• What are the various stages in the value chain of the Switzerland travel and tourism market? 
• What are the key driving factors and challenges in the Switzerland travel and tourism?
• What is the structure of the Switzerland travel and tourism market and who are the key players?
• What is the degree of competition in the Switzerland travel and tourism market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Switzerland travel and tourism market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Switzerland travel and tourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Switzerland travel and tourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.