Switzerland E-commerce Market

Switzerland E-commerce Market Overview: 

The Switzerland e-commerce market size reached USD 100.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 400.0 Billion by 2033, exhibiting a growth rate (CAGR) of 22.3% during 2025-2033. The rising internet penetration, increasing smartphone adoption into daily lives of individuals, a strong economy, advanced logistics infrastructure, increasing cross-border shopping, a growing trend of online retail and digital payment solutions, and rising consumer preference for convenience are some of the major factors propelling the market growth.

Switzerland E-commerce Market Trends:

High Internet Penetration and Smartphone Usage

Switzerland boasts a high rate of internet penetration and widespread use of smartphones, facilitating easy access to online shopping platforms and driving the growth of e-commerce. According to industry reports, there were 8.74 million internet users in Switzerland in January 2024. Switzerland’s internet penetration rate stood at 99.0 percent of the total population at the start of 2024. Industry analysis indicates that internet users in Switzerland increased by 55 thousand (+0.6 percent) between January 2023 and January 2024.

Advanced Logistics and Payment Systems

Switzerland's well-developed logistics infrastructure and efficient digital payment systems ensure quick and reliable delivery, enhancing the online shopping experience and boosting consumer confidence in e-commerce. For instance, the advanced logistics program for Switzerland-bound orders is officially launched for all China-based merchants with Switzerland enabled as a destination country. The Advanced Logistics Program aims to improve merchant logistics and overall customer experience on Wish. A portion of merchants’ China-originating, Switzerland-bound orders will be automatically included in the Advanced Logistics Program. All eligible orders included in the Advanced Logistics Program will receive several logistics benefits offered by the Advanced Logistics Program.

Consumer Preference for Convenience

Swiss consumers increasingly prefer the convenience of online shopping, with a growing trend towards purchasing a wide range of goods and services online, from groceries to electronics. According to a survey by the University of St. Gallen, the survey showed that 44% of respondents in Switzerland perceived the product range online as more attractive than in-store. Additionally, 23% of respondents rated the price of digital shopping as more attractive compared to in-store pricing. Those who ordered via laptop spent an average of CHF156 ($177) per purchase in 2017. Today the figure is just under CHF300. When ordering on a smartphone, an average of just over CHF220 is spent. In 2017, it was CHF126.

Switzerland E-commerce Market News:

• In May 2024, Swiss WorldCargo broadened its partnership with cargo.one for digital air cargo bookings. cargo.one offers freight forwarders fast and intuitive access to Swiss WorldCargo’s services from markets in Europe, Asia, and the Americas. Swiss WorldCargo and cargo.one are collaborating with a shared focus on enhancing the customer’s end-to-end digital experience, by providing freight forwarders with accurate and bookable air freight market content.
• In January 2024, SIX and the Swiss National Bank launched a new generation of the Swiss payment system, known as SIC5. It creates the technical prerequisites for the processing of instant payments, enabling electronic customer payments to be made around the clock, seven days a week, and in a matter of seconds.

Switzerland E-commerce Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and transaction.

Type Insights:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others.

Transaction Insights:

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Others

A detailed breakup and analysis of the market based on the transaction have also been provided in the report. This includes business-to-consumer, business-to-business, consumer-to-consumer, and others.

Regional Insights: 

• Zurich
• Espace Mittelland
• Lake Geneva Region
• Northwestern Switzerland
• Eastern Switzerland
• Central Switzerland
• Ticino

The report has also provided a comprehensive analysis of all the major regional markets, which include Zurich, Espace Mittelland, Lake Geneva Region, Northwestern Switzerland, Eastern Switzerland, Central Switzerland, and Ticino.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Switzerland E-commerce Market Report Coverage:

Key Questions Answered in This Report:

• How has the Switzerland e-commerce market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Switzerland e-commerce market?
• What is the breakup of the Switzerland e-commerce market on the basis of type?
• What is the breakup of the Switzerland e-commerce market on the basis of transaction?
• What are the various stages in the value chain of the Switzerland e-commerce market? 
• What are the key driving factors and challenges in the Switzerland e-commerce?
• What is the structure of the Switzerland e-commerce market and who are the key players?
• What is the degree of competition in the Switzerland e-commerce market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Switzerland e-commerce market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Switzerland e-commerce market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Switzerland e-commerce industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.