The Switzerland cosmetics market size is projected to exhibit a growth rate (CAGR) of 3.30% during 2024-2032. The market in Switzerland is primarily driven by rising disposable income, significant expansion in the e-commerce sector, and the increasing consumer demand for high-quality skincare, makeup, and wellness products catering to diverse consumer preferences.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Growth Rate (2024-2032) | 3.30% |
High Disposable Income
Switzerland has one of the highest gross domestic products (GDP) per capita numbers globally, demonstrating its strong economic basis and purchasing power. According to the Swiss Federal Statistical Office, the Swiss nominal pay index climbed by an average of 1.7% in 2023 compared to the previous year, reaching 102.4 points as compared to 2020 - 100 points. This increased trend in disposable income allows customers to commit more funds to discretionary purchasing, particularly luxury products such as cosmetics. Additionally, individuals with greater financial freedom might indulge in high-end cosmetic items, improving their entire lifestyle and well-being. This increase in spending power fuels demand for high-end cosmetics, and encourages innovation and rivalry in the beauty business, as firms compete to attract the rich Swiss consumer.
Significant Expansion in E-commerce Growth
Switzerland's e-commerce business is rapidly expanding due to shifting customer demands and technological improvements. According to the International Trade Administration, sales from Swiss-based internet merchants remained higher than those from overseas counterparts in Switzerland. Additionally, the growth of e-commerce makes international trading easier, giving Swiss customers access to a global marketplace of cosmetics brands and trends. For instance, in 2021, Swiss consumers spent CHF 13 Billion ($13.35 Billion) on purchases from domestic online businesses, while over CHF 2.1 Billion ($2.16 Billion) was spent on items from international online platforms. This indicates a considerable move toward internet retail outlets which is especially significant to the cosmetics business, as online platforms provide exceptional convenience, a diverse range of items, and individualized shopping experiences. Consumers may browse varied beauty offers, compare prices, read reviews, and make purchases from the comfort of their homes, supporting the growth of online cosmetics sales. As e-commerce expands, it is reshaping the retail scene, boosting the cosmetics business in Switzerland.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, category, gender, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others.
Category Insights:
A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes conventional and organic.
Gender Insights:
A detailed breakup and analysis of the market based on the gender have also been provided in the report. This includes men, women, and unisex.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Zurich, Espace Mittelland, Lake Geneva Region, Northwestern Switzerland, Eastern Switzerland, Central Switzerland, and Ticino.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | Million US$ |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, Others |
Categories Covered | Conventional, Organic |
Genders Covered | Men, Women, Unisex |
Distribution Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, Others |
Regions Covered | Zurich, Espace Mittelland, Lake Geneva Region, Northwestern Switzerland, Eastern Switzerland, Central Switzerland, Ticino |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |