Sweet Biscuit Market

Global Sweet Biscuit Market:

The global sweet biscuit market size reached USD 94.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 133.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.67% during 2025-2033. The rising demand for convenience foods, increasing disposable income, expanding e-commerce sector, ongoing product innovations, and the surging demand for premium biscuits are primarily driving the market’s growth.

Sweet Biscuit Market Analysis:

• Major Market Drivers: The increasing demand for ready-to-eat (RTE) food products among the masses due to hectic lifestyles and busy schedules is driving the market growth. Additionally, the shifting consumer preferences toward healthy snacking options due to the rising lifestyle-related disorders, such as obesity, and the increasing awareness about personal well-being is favoring the sweet biscuit market growth.
• Key Market Trends: Manufacturers are actively indulging in the production of healthy biscuits in different flavors to enhance the product taste, which, in turn, is propelling the sweet biscuit market demand. Apart from this, the introduction of low-fat, low-carb, organic, and high-fiber biscuits manufactured using organic and natural ingredients is providing an impetus to the market growth. 
• Competitive Landscape: Some of the prominent sweet biscuit market companies include Bahlsen GmbH & Co. KG, Britannia Industries Limited, Burton’s Biscuit Company (Ferrero SpA), ITC Limited, Kelloggs Company, Mondelez International Inc., Nestlé S.A., Parle Products Private Limited, The Campbell Soup Company, and Yildiz Holding AS., among many others.
• Geographical Trends: According to the sweet biscuit market dynamics, Asia Pacific dominates the global market. Consumers in the region are increasingly shifting toward convenience foods due to changing lifestyles, particularly in urban areas. The growing trend of snacking between meals and the desire for quick, on-the-go food options are major drivers for sweet biscuit consumption.
• Challenges and Opportunities: The increasing health concerns and high raw material costs are hampering the market’s growth. However, the rapid expansion of e-commerce platforms presents an opportunity for sweet biscuit manufacturers to reach a broader audience, particularly in regions where retail infrastructure is less developed.
   

Sweet Biscuit Market Trends:

Rising Demand for Convenience Food

The growing convenience food industry is significantly driving the sweet biscuit market growth. For instance, according to IMARC, the global convenience food market size reached US$ 484.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 782.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.47% during 2024-2032. Sweet biscuits are perfectly suited for this trend, offering pre-packaged, single-serve options that can be easily carried and consumed without the need for preparation, making them an ideal choice for working professionals, students, and commuters. These factors are expected to propel the sweet biscuit market share in the coming years.

Surging E-Commerce Users

The rising number of e-commerce users is significantly driving the growth of the sweet biscuit market. For instance, according to Forbes, by 2029, e-commerce users are estimated to total 501.6 million. User penetration is expected to reach 22.1% in 2024, with a rise to 34.0% by 2029. The ARPU (average revenue per user) is estimated to be INR 14,121. E-commerce platforms allow consumers to shop for sweet biscuits at any time, from anywhere, providing a level of convenience that physical stores are unable to match. As more people turn to online shopping for everyday groceries and snacks, sweet biscuits have become a popular item due to their portability and long shelf life. These factors further positively influence the sweet biscuit market forecast.

Product Innovations

Manufacturers are constantly innovating by introducing new flavors, textures, and formats to cater to evolving consumer tastes. The incorporation of local flavors such as peanut, green tea (matcha), spices, mango, and chocolate has resonated with consumers looking for unique snacking experiences. For instance, in June 2024, Insomnia Cookies launched an international-inspired summer range. The "Summer Abroad Sweets" celebration features a Peanut Miso Ramen Classic cookie, a sweet, salty, and crunchy concoction filled with Japanese-inspired flavors, thereby boosting the sweet biscuit market revenue.

Global Sweet Biscuit Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global sweet biscuit market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product type, source, and distribution channel.

Breakup by Product Type:

• Chocolate-coated Biscuits
• Cookies
• Filled Biscuits
• Plain Biscuits
• Sandwich Biscuits
• Others
   

Currently, plain biscuits hold the majority of the total market share

The report has provided a detailed breakup and analysis of the sweet biscuit market based on the product type. This includes chocolate-coated biscuits, cookies, filled biscuits, plain biscuits, sandwich biscuits, and others. According to the report, plain biscuits hold the majority of the total market share.

According to the sweet biscuit market outlook, plain biscuits are generally more affordable than other types of biscuits, such as cream-filled or chocolate-coated varieties. Their low price point makes them accessible to a wider audience. Moreover, they are highly versatile and can be eaten on their own or paired with other foods like tea, coffee, jam, butter, or cheese. Their neutral flavor makes them suitable for both sweet and savory pairings, appealing to a wide range of consumer preferences.

Breakup by Source:

• Wheat
• Oats
• Millets
• Others
   

Wheat currently exhibits a clear dominance in the market

The report has provided a detailed breakup and analysis of the sweet biscuit market based on the source. This includes wheat, oats, millets, and others. According to the report, wheat currently exhibits a clear dominance in the market.

According to the sweet biscuit market forecast report, the growing consumer awareness about the importance of healthy eating and balanced diets has led to increased demand for wheat biscuits, which are often positioned as a healthier option due to their higher content of fiber, vitamins, and minerals compared to refined flour biscuits. Moreover, the rising demand for high-fiber foods is a significant driver for wheat biscuits. Fiber is associated with improved digestive health and has become an important consideration for consumers aiming to maintain a balanced diet.

Breakup by Distribution Channel:

• Supermarkets/Hypermarkets
• Specialist Retailers
• Convenience Stores
• Online Stores
• Others
   

Currently, convenience stores account for the largest market share

The report has provided a detailed breakup and analysis of the sweet biscuit market based on the distribution channel. This includes supermarkets/hypermarkets, specialist retailers, convenience stores, online stores, and others. According to the report, convenience stores account for the largest market share.

According to the sweet biscuit market outlook report, convenience stores are well-positioned to cater to the growing demand for on-the-go snacks, especially in urban areas where consumers seek quick, portable, and ready-to-eat options. Sweet biscuits, being easy to carry, individually packaged, and available in single-serving sizes, are an ideal snack for people who are looking for a quick treat while commuting, working, or running errands.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia-Pacific currently dominates the global market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific currently dominates the global market.

According to the sweet biscuit market statistics, the expansion of the middle class in countries, such as China, India, Indonesia, etc., is driving demand for sweet biscuits. Middle-class consumers are increasingly opting for branded and premium products that offer better quality, taste, and variety. Moreover, the rapid growth of e-commerce platforms in Asia Pacific has significantly boosted sweet biscuit sales. For instance, according to IMARC, the India e-commerce market size reached US$ 92.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 259.0 Billion by 2032, exhibiting a growth rate (CAGR) of 29.3% during 2024-2032. Consumers in the region, especially in China and India, are increasingly turning to online shopping for groceries and snacks, including sweet biscuits.

Competitive Landscape:

The sweet biscuit market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: 

• Bahlsen GmbH & Co. KG
• Britannia Industries Limited
• Burton’s Biscuit Company (Ferrero SpA)
• ITC Limited
• Kelloggs Company
• Mondelez International Inc.
• Nestlé S.A.
• Parle Products Private Limited
• The Campbell Soup Company
• Yildiz Holding AS
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Sweet Biscuit Market Recent Developments:

• July 2024: Pladis introduced McVitie's Signature, a premium snacking line with three new types. Caramel Chocolate Rounds, a caramel encased by a crunchy biscuit and milk chocolate; Chocolate Caramel Biscuits, a golden-baked biscuit topped with caramel, coated in milk chocolate and topped with biscuit crumbs; and Chocolate Cream Swirls, a chocolate cream filling inside a crunchy, patterned biscuit.
• July 2024: Fox’s Burton’s Companies (FBC UK), a UK manufacturer of Premium Treats, introduced two new Dark Chocolate products: Fox’s Fabulous Half-Coated Dark Chocolate Cookies and Fox’s Fabulous Chocolatey Dark Chocolate.
• June 2024: Insomnia Cookies launched an international-inspired summer range. The "Summer Abroad Sweets" celebration features a Peanut Miso Ramen Classic cookie, a sweet, salty, and crunchy concoction filled with Japanese-inspired flavors.

Sweet Biscuit Market Report Scope:

Key Benefits for Stakeholders:

• IMARC's report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the sweet biscuit market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global sweet biscuit market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the sweet biscuit industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.