Sustainable Athleisure Market

Sustainable Athleisure Market Size:

The global sustainable athleisure market size is expected to exhibit a growth rate (CAGR) of 10.08% during 2024-2032. The market is experiencing significant growth, driven by the increasing consumer demand for eco-friendly products, imposition of stringent regulatory policies, expansion of e-commerce and digital platforms, rapid technological advancements in sustainable textile manufacturing, growing focus on corporate social responsibility (CSR) initiatives, and the rising health and wellness trends.

Sustainable Athleisure Market Analysis:

• Major Market Drivers: The market is being driven by rising consumer awareness and demand for eco-friendly athleisure products. Furthermore, rapid technological innovations in sustainable textile manufacturing, such as recycled and biodegradable materials, coupled with the rise of the health and wellness industry, are expanding the market growth.
• Key Market Trends: Prominent companies are incorporating sustainability into corporate social responsibility (CSR) activities, which is boosting the market growth. Furthermore, sustainable fashion trends and influencer endorsements, as well as the increase in e-commerce and digital platforms, are propelling the market forward.
• Geographical Trends: North America is the largest market due to high consumer awareness, strong retail infrastructure, and the presence of leading athleisure brands that are committed to sustainability. Other regions are also experiencing substantial growth as a result of strict environmental rules and a focus on sustainability and ethical fashion.
• Competitive Landscape: Some of the major market players in the sustainable athleisure industry include Adidas AG, Eileen Fisher Inc., Hanesbrands Inc., Outerknown LLC, Wear Pact LLC, Pangaia Materials Science Limited, Patagonia Inc., Under Armour Inc., Vuori Inc, among many others.
• Challenges and Opportunities: According to the sustainable athleisure industry overview, the high cost of sustainable materials and production techniques, which affect pricing and accessibility, is a significant barrier to growth. However, rising innovations and reduced costs through improvements in technology and economies of scale are making sustainable products more accessible.

Sustainable Athleisure Market Trends:

Increasing Consumer Awareness and Demand for Eco-Friendly Products

The rise in consumer awareness regarding environmental sustainability and ethical practices is significantly driving the sustainable athleisure demand. For instance, the fashion industry is the second-biggest consumer of water and is responsible for 2-8% of global carbon emissions. This has encouraged consumers to become conscious of the environmental impact of their purchases, leading to a preference for brands that prioritize sustainability. In line with this, brands are adopting eco-friendly materials, sustainable manufacturing processes, and transparent supply chains that favor environmentally conscious consumers. For example, in November 2023, Hyosung unveiled new certified sustainable textile solutions at the Internationale Fachmesse für Sportartikel und Sportmode (ISPO). The company has extended its creora bio-based elastane offering and plans to make a more grounded and more detectable sustainable narrative.

Imposition of Regulatory Policies and Industry Standards

The implementation of stringent regulatory policies and industry standards regarding environmental protection and sustainable practices is majorly influencing the sustainable athleisure market growth. Governments and regulatory bodies across the globe are introducing laws and guidelines to reduce the environmental impact of the fashion industry. For instance, the European Union’s (EU) Eco-design for Sustainable Products Regulation (ESPR) (2024) addresses the core design and production processes of fashion items. This regulation enforces stricter standards on energy consumption, material selection, and overall product durability and repairability. The aim is to reduce environmental footprints by requiring that products are designed from the outset to be more sustainable. This includes considerations like reducing energy consumption during production, utilizing environmentally friendly materials, and designing for end-of-life recyclability.

Expansion of E-Commerce and Digital Platforms

The emergence of e-commerce and digital platforms is also expanding the sustainable athleisure market size. Globally, e-commerce sales of apparel and footwear grew by 3% in the year 2022. Moreover, women's activewear orders went up by 84% in 2021. In this context, online retail offers a convenient and efficient way for consumers to access a wide range of products from the comfort of their homes. The digital space provides an effective channel for brands to communicate their sustainability narratives, engage with consumers, and build strong online communities. In line with this, social media platforms play an important role in promoting sustainable fashion trends and influencer endorsements. For instance, it has been found that 54% of users are known to engage in social media to research products, and 71% are more likely to purchase products and services based on social media referrals.

Sustainable Athleisure Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, product, gender, and distribution channel.

Breakup by Type:

• Mass
• Premium
   

Mass accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes mass and premium. According to the report, mass represented the largest segment.

The sustainable athleisure market analysis and trends indicate that mass products emerged as the dominant share in the market. It can be attributed to its broad consumer base, affordability, and wide availability. Moreover, brands in this segment focus on providing cost-effective, eco-friendly athleisure products that appeal to a diverse demographic, including budget-conscious consumers. Additionally, these products utilize sustainable materials such as recycled polyester and organic cotton, produced through efficient and scalable manufacturing processes to keep prices competitive. Furthermore, the heightened awareness and demand for sustainable products among the general population is increasing the sustainable athleisure market revenue.

Breakup by Product:

• Shirts
• Yoga Pants
• Leggings
• Shorts
• Others
   

Shirts holds the largest share of the industry

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes shirts, yoga pants, leggings, shorts, and others. According to the report, shirts accounted for the largest market share.

Based on the sustainable athleisure market forecast and outlook, shirts accounted for the largest segment. The dominance of shirts in this market can be attributed to their versatile use in athletic and casual settings, making them a staple in consumers' wardrobes. Moreover, sustainable athleisure shirts are crafted from eco-friendly materials such as organic cotton, bamboo, and recycled polyester, appealing to environmentally conscious consumers. Besides this, the widespread popularity of shirts due to their comfort, functionality, and stylish designs is positively impacting the sustainable athleisure market share.

Breakup by Gender:

• Men
• Women
   

Men represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the gender. This includes men and women. According to the report, men represented the largest segment.

According to the sustainable athleisure market outlook and report, men represented the largest segment, driven by the increasing adoption of athleisure wear among men for athletic activities and everyday casual use. Moreover, men's sustainable athleisure products, such as shirts, pants, shorts, and jackets, are designed to offer comfort, functionality, and style, appealing to a wide range of male consumers. Along with this, the increasing focus of brands on using eco-friendly materials like organic cotton, recycled polyester, and bamboo, which attract environmentally conscious male consumers is catalyzing the sustainable athleisure market recent developments and opportunities.

Breakup by Distribution Channel:

• Offline
• Online
   

Offline exhibits a clear dominance in the market 

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.

The sustainable athleisure market overview indicates that offline channels represented the largest segment. This is due to the extensive network of physical retail stores, including specialty athleisure boutiques, department stores, and large-scale sports retailers, which provide consumers with the opportunity to physically assess product quality, fit, and material before purchase. Moreover, they offer personalized shopping experiences, knowledgeable sales staff, and immediate product availability that enhance consumer satisfaction and trust. Additionally, offline channels facilitate brand visibility and consumer engagement through in-store promotions, exclusive launches, and community events, which drive foot traffic and sales.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest sustainable athleisure market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for sustainable athleisure.

North America accounted for the largest sustainable athleisure industry share due to its high consumer awareness and demand for eco-friendly products, a robust retail infrastructure, and a strong presence of leading athleisure brands. Moreover, the rising prioritization of sustainability in their purchasing decisions, driving the demand for athleisure products made from organic, recycled, and environmentally friendly materials, is fueling the market growth. Along with this, the introduction of advanced technological innovations in sustainable textile manufacturing that enhance the quality and appeal of athleisure products is boosting the market growth.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the sustainable athleisure industry include Adidas AG, Eileen Fisher Inc., Hanesbrands Inc., Outerknown LLC, Wear Pact LLC, Pangaia Materials Science Limited, Patagonia Inc., Under Armour Inc., Vuori Inc, etc.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• The major sustainable athleisure companies are focusing on innovation, sustainability, and strategic collaborations to strengthen their market positions. They are incorporating recycled and organic materials into their product lines, reducing their carbon footprints, and implementing ethical labor practices. Moreover, leading players are investing in advanced technologies to enhance the durability and performance of their products while maintaining eco-friendliness. Besides this, they are forming strategic partnerships and collaborations with environmental organizations, technology firms, and influencers to amplify their sustainability initiatives and reach a broader audience. Additionally, key players are expanding their retail presence through online and offline channels, offering personalized shopping experiences and leveraging data analytics to understand consumer preferences better.

Sustainable Athleisure Market News:

• In June 2023, Pangaia Materials Science Limited launched the Pangaia Motion collection, which is the brand's most bio-based offering to date. It is made with 99.99 percent plant-based Evo nylon and 30 percent plant-based creora elastane. The Motion collection features men's motion mesh T-shirts, zipped sleeve tops, and tights offered in volcanic grey and black. The women's collection includes the women's motion sports bra, ribbed tank top, T-shirt, shorts, and leggings offered in new taupe and cobalt blue, in addition to back, foliage green, and cerulean blue. The expansion of this collection by Pangaia indicates the brand's commitment to sustainability and innovation in materials science.
• In June 2023, Vuori and Clae collaborated to release a sharp and sustainable sneaker capsule. The duo's new line stemmed from their values of comfort and sustainability, as well as a minimalist aesthetic. The vegan uppers of the shoes are made with fully recycled polyester mesh as certified by the Global Recycled Standard (GRS), while its polyester lining, recycled nylon laces, and PU foam insoles are all made with upcycled plastic waste.

Sustainable Athleisure Market Report Scope:

Key Questions Answered in This Report:

• How has the global sustainable athleisure market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global sustainable athleisure market?
• What is the impact of each driver, restraint, and opportunity on the global sustainable athleisure market?
• What are the key regional markets?
• Which countries represent the most attractive sustainable athleisure market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the sustainable athleisure market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the sustainable athleisure market?
• What is the breakup of the market based on the gender?
• Which is the most attractive gender in the sustainable athleisure market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the sustainable athleisure market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global sustainable athleisure market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the sustainable athleisure market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global sustainable athleisure market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the sustainable athleisure industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.