Superfoods Market

Market Overview:

The global superfoods market size reached US$ 171.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 262.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.6% during 2024-2032. The escalating demand for superfood-infused snacks, such as kale chips and quinoa puffs, the rising adoption of veganism and vegetarianism, and the growing consciousness about preventive healthcare measures are some of the major factors propelling the market.

Superfoods Market Analysis:

• Major Market Drivers: The rising health consciousness, the increasing focus on natural and organic products, and the growing awareness of the nutritional benefits of superfoods are the major drivers of the market. The rising shift towards healthier eating habits, particularly among millennials, and the incorporation of superfoods into mainstream diets further fuel demand.
• Key Market Trends: The rise in plant-based diets, the increasing integration of superfoods into diverse food products, and growing consumer interest in ethically sourced, organic ingredients are the key trends influencing the market. There’s also a notable rise in functional foods that offer specific health benefits like boosting immunity or improving digestive health.
• Geographical Trends: North America accounts for the largest region in the superfoods market growth. The increasing health awareness, the rising prevalence of lifestyle diseases, and the growing dietary shifts toward organic and nutrient-rich foods are driving the market growth in the region. The rising influence of fitness and wellness culture, and strong marketing and branding of superfoods, also play a crucial role.
• Competitive Landscape: Some of the major market players in the superfood industry include Archer-Daniels-Midland Company, Creative Nature Ltd., Del Monte Pacific Ltd., Healthy Truth, Nature's Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods, LLC, Suncore Foods Inc, Sunfood Corporation, Superlife Co. Pte. Ltd., among many others.
• Challenges and Opportunities: The market faced various challenges like high product prices, driven by the cost of sourcing and production, and skepticism over health claims, which may deter some consumers. However, the market also witnesses several opportunities such as growing consumer interest in health and wellness, which boosts the demand for nutritious foods.

Superfoods Market Trends:

Rising consumption of plant-based diets and awareness about environmental sustainability

The increasing awareness among individuals about environmental sustainability represents one of the key factors influencing the market positively. The growing concerns related to animal agriculture, deforestation, and excessive resource consumption are catalyzing the demand for plant-based superfoods due to their lower carbon footprint compared to animal-derived foods. According to the Good Food Institute, the sales of plant-based foods grew three times faster than overall food sales in 2021. This is further fueling the superfoods market revenue. The rising adoption of veganism and vegetarianism is driving the demand for plant-based products like quinoa, chia seeds, and kale which are enriched with essential nutrients, such as protein, omega-3 fatty acids, and iron. For instance, about 1 in 12 black Americans (8%) are strict vegans or vegetarians, according to BBC. Ayse Deniz Kavur reports that African Americans “are the fastest-growing vegan population in the country.” Furthermore, farmers and producers are increasingly adopting sustainable farming practices to cultivate superfoods with minimal environmental impact.

Increasing awareness about preventive healthcare and wellness

The rising awareness about preventive healthcare and the adoption of wellness-oriented lifestyles are the other major factors favoring the market growth. The rising awareness among the masses about the importance of preventive healthcare is catalyzing the demand for superfoods to improve the immune system and reduce the risk of chronic diseases like heart disease, diabetes, and cancer. According to the India Brand Equity Foundation (IBEF), the preventive healthcare sector, which incorporates exercise, wellness, foods and supplements, early diagnoses, and health tracking, is estimated at a CAGR of 22%. Healthcare start-ups in India have attracted investments totalling more than US$ 150 million. This is further boosting the superfoods market statistics. The rising prevalence of obesity due to unhealthy dietary patterns is offering a favorable market outlook. The increasing participation of people in sports and fitness activities is driving the demand for functional foods. The inclusion of superfoods into daily routines and the rising consumption of morning smoothies, midday snacks, and dinner salads is propelling the market growth.

Innovative product development and marketing strategies

The escalating demand for superfood-infused snacks, such as kale chips and quinoa puffs, is strengthening the growth of the market. Food manufacturers and producers are continuously focusing on the introduction of new superfood-based products to cater to evolving consumer preferences and dietary trends. The development of superfood beverages, including green juices and acai smoothies, is attracting health-conscious consumers. For instance, in February 2024, Creative Nature, one of the UK’s leading top 14 allergen-free snack brands launched its first savory product exclusively on Virgin Atlantic. Premium and Business passengers will have the chance to purchase their Sizzling BBQ Light and Crispy Thins. The company already exports to 18 countries across the globe and this is yet another of their strategy to broader their market base. This is expected to influence the superfoods market forecast over the coming years. Wellness influencers, nutrition experts, and celebrities are sharing recipes, cooking tips, and success stories related to superfoods through social media platforms, which offer a favorable market outlook. The leading industry players are collaborating with nutrition experts and leveraging scientific research to promote the functional properties of superfoods.

Superfoods Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global superfoods market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, application and distribution channel.

Breakup by Product Type:

• Fruits
• Vegetables
• Grains and Seeds
• Herbs and Roots
• Meat
• Others
   

Fruits dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes fruits, vegetables, grains and seeds, herbs and roots, meat, and others. According to the report, fruits represented the largest segment as they are naturally obtained from plants. Additionally, many fruits are rich in antioxidants and help in combating oxidative stress and reducing the risk of chronic diseases. Apart from this, the regular consumption of fruits helps protect cells from damage caused by free radicals. Furthermore, fruits contain natural sugars like fructose, which aids in satisfying sweet cravings. Moreover, they are enriched with dietary fiber, which promotes digestive health and aids weight management. Fiber helps regulate blood sugar levels, reduces cholesterol, and promotes satiety. In addition, they are versatile and can be incorporated into various culinary creations. They can be enjoyed fresh, added to smoothies, and used in salads, desserts, and savory dishes.

Breakup by Application:

• Bakery and Confectionery
• Beverages
• Supplements
• Convenience/Ready-to-Eat Foods
• Others
   

Beverages hold the largest market share

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes bakery and confectionery, beverages, supplements, convenience/ready-to-eat foods, and others. According to the report, beverages accounted for the largest market share as they are easy to consume on the go. Additionally, they contain a concentrated blend of superfood ingredients such as fruits, vegetables, seeds, and botanical extracts. Apart from this, they offer numerous health benefits, such as aiding detoxification and digestion and promoting immune health. Furthermore, the inclusion of nutritious superfood ingredients like turmeric, matcha, spirulina, and acai is attracting a wider consumer base. Moreover, the expansion of offline distribution channels, such as supermarkets, hypermarkets, convenience stores, and specialty stores is influencing the market positively. Besides this, the rising prevalence of obesity is catalyzing the demand for beverages prepared with healthy ingredients and natural sweeteners like fruits.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Independent Small Grocery Stores
• Online Sales
• Others
   

Supermarkets and hypermarkets account for the largest market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, independent small grocery stores, online sales, and others. According to the report, supermarkets and hypermarkets hold the majority of the market share due to their extensive product offerings. Shoppers can find fresh produce, packaged superfood products, dietary supplements, and even superfood-infused snacks and beverages all under one roof. Apart from this, they offer competitive pricing due to their large-scale operations and purchasing power, which makes superfoods more affordable and accessible to a wider consumer base. In addition, these stores maintain rigorous quality control standards and source products from reputable suppliers. Furthermore, many supermarkets and hypermarkets provide educational resources, like informative signage, nutritional labels, or even in-store dietitians that offer guidance on incorporating superfoods into daily routines. Besides this, they provide discounts and exciting deals on special occasions that encourage consumers to purchase superfoods.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Others
     

North America exhibits a clear dominance, accounting for the largest superfoods market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and others). According to the report, North America accounted for the largest market share as the region has a vast and diverse agricultural landscape, which allows for the cultivation of various superfoods, including cranberries and chia seeds. Additionally, the presence of several supermarkets, hypermarkets, health food stores, and online retailers in the region makes it convenient for consumers to purchase products infused with superfood ingredients. Apart from this, individuals in North American countries are proactive about their health and are inclined towards foods that offer nutritional benefits. Moreover, the high disposable income of individuals in the region allows them to spend on premium functional products prepared with superfoods. Furthermore, North America has a robust research community focused on nutrition and health.

Competitive Landscape:

Companies are continuously expanding their product portfolios to offer a wider range of superfood-based options. This includes introducing new superfood ingredients, creating innovative superfood-infused products, and exploring different culinary applications. Additionally, many companies are emphasizing sustainability in their supply chains to reduce environmental impact and support ethical farming practices. Apart from this, they are investing in health and wellness programs to educate consumers about the nutritional benefits of their products. They are collaborating with nutrition experts, dietitians, and health professionals to expand their market reach. Furthermore, various leading companies are expanding their online presence and embracing e-commerce platforms to reach a wider audience.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Archer-Daniels-Midland Company
• Creative Nature Ltd.
• Del Monte Pacific Ltd.
• Healthy Truth
• Nature's Superfoods LLP
• Navitas LLC
• Nutrisure Limited (Supernutrients)
• Rhythm Superfoods, LLC
• Suncore Foods Inc
• Sunfood Corporation
• Superlife Co. Pte. Ltd.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

• In March 2023, Archer-Daniels-Midland Company announced the launch of the Knwble Grwn brand to provide consumers with wholesome, plant-based food ingredients that are sustainably sourced. 
• In March 2022, Navitas LLC, the organic superfood pioneer, announced the rollout of Superfoods with Purpose, a credo that underscores the ongoing commitment of the company to create a healthier world through regenerative organic farming and plant-based lifestyles.
• In March 2022, Nutiva, a pioneer of organic plant-based culinary foods, and Coconut Secret, a leading brand of Coconut Aminos unveiled innovative new culinary products at Natural Products Expo West.

Superfoods Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the superfoods market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global superfoods market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the superfoods industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.