Market Overview:
South East Asia mobile gaming market size is projected to exhibit a growth rate (CAGR) of 7.80% during 2024-2032. The widespread adoption of smartphones and tablets and the successful implementation of the freemium and in-app purchase models, providing various revenue streams, are key drivers propelling the market forward.
Report Attribute
|
Key Statistics
|
Base Year
|
2023 |
Forecast Years
|
2024-2032
|
Historical Years
|
2018-2023
|
Market Growth Rate (2024-2032) |
7.80% |
Mobile gaming refers to the activity of playing video games on portable electronic devices. These games are intended for use on a variety of mobile devices, including smartphones, feature phones, smartwatches, pocket PCs, and tablets. They feature two-dimensional (2D) or three-dimensional (3D) graphics and are often created using cross-platform application development tools that are accessible without the need for royalties. Mobile gaming devices are equipped with high-speed central processing units (CPUs), dedicated graphics processing units (GPUs), significant random-access memory (RAM), and high-resolution displays. They come with a range of functionalities, including infrared, Bluetooth, Wi-Fi, and 4G connectivity. Furthermore, wireless multiplayer games can be played through live synchronous tournaments and turn-based asynchronous tournaments, providing players with a diverse range of gaming experiences.
South East Asia Mobile Gaming Market Trends:
The South East Asia mobile gaming market is predominantly steered by the expanding community of mobile gamers. Moreover, the incorporation of high-speed fifth-generation (5G) internet, facilitating swifter data transmission and improved real-time control, serves to enhance the gaming experience, consequently exerting a significant influence on market growth. Furthermore, the adoption of cutting-edge technologies to develop augmented reality (AR) and virtual reality (VR) games, along with the advancement of three-dimensional (3D) gaming, represents an additional key factor fostering growth. Additionally, the integration of mobile devices into the daily routines of individuals, the increase in disposable income, and the ease of access to mobile games are further accelerating market expansion. Simultaneously, the rising popularity of esports leagues and the escalating demand for gaming-centric smartphones that deliver immersive real-world encounters in AR- and VR-enabled games are driving the growth of the market. The region's robust mobile infrastructure, coupled with the growing popularity of multiplayer and social gaming, has contributed to the proliferation of the mobile gaming market. The rise in partnerships between game developers and telecommunications companies to provide seamless gaming experiences and affordable data packages has also played a significant role in the market's growth. Moreover, the growing prevalence of in-game advertising and the development of in-app purchase models are projected to fuel the regional market in the coming years.
South East Asia Mobile Gaming Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on type, device type, platform, and business model.
Type Insights:
- Action or Adventure
- Casino
- Sports and Role Playing
- Strategy and Brain
The report has provided a detailed breakup and analysis of the market based on the type. This includes action or adventure, casino, sports and role playing, and strategy and brain.
Device Type Insights:
- Smartphone
- Smartwatch
- PDA
- Tablet
- Others
A detailed breakup and analysis of the market based on the device type have also been provided in the report. This includes smartphone, smartwatch, PDA, tablet, and others.
Platform Insights:
The report has provided a detailed breakup and analysis of the market based on the platform. This includes android, iOS, and others.
Business Model Insights:
- Freemium
- Paid
- Free
- Paymium
A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes freemium, paid, free, and paymium.
Country Insights:
- Indonesia
- Thailand
- Singapore
- Philippines
- Vietnam
- Malaysia
- Others
The report has also provided a comprehensive analysis of all the major regional markets, which include Indonesia, Thailand, Singapore, Philippines, Vietnam, Malaysia, and Others.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
South East Asia Mobile Gaming Market Report Coverage:
Report Features |
Details |
Base Year of the Analysis |
2023 |
Historical Period |
2018-2023 |
Forecast Period |
2024-2032 |
Units |
US$ Billion |
Scope of the Report |
Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Type
- Device Type
- Platform
- Business Model
- Country
|
Types Covered |
Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain |
Device Types Covered |
Smartphone, Smartwatch, PDA, Tablet, Others |
Platforms Covered |
Android, iOS, Others |
Business Models Covered |
Freemium, Paid, Free, Paymium |
Countries Covered |
Indonesia, Thailand, Singapore, Philippines, Vietnam, Malaysia, Others |
Customization Scope |
10% Free Customization |
Report Price and Purchase Option |
Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699 |
Post-Sale Analyst Support |
10-12 Weeks |
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the South East Asia mobile gaming market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the South East Asia mobile gaming market?
- What is the breakup of the South East Asia mobile gaming market on the basis of type?
- What is the breakup of the South East Asia mobile gaming market on the basis of device type?
- What is the breakup of the South East Asia mobile gaming market on the basis of platform?
- What is the breakup of the South East Asia mobile gaming market on the basis of business model?
- What are the various stages in the value chain of the South East Asia mobile gaming market?
- What are the key driving factors and challenges in the South East Asia mobile gaming?
- What is the structure of the South East Asia mobile gaming market and who are the key players?
- What is the degree of competition in the South East Asia mobile gaming market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South East Asia mobile gaming market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the South East Asia mobile gaming market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South East Asia mobile gaming industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.