South East Asia Athleisure Market Research Report

Market Overview:

South East Asia athleisure market size is projected to exhibit a growth rate (CAGR) of 6.56% during 2024-2032. The growing awareness about health and fitness among individuals, rising collaboration between traditional sports brands with renowned fashion designers to create innovative products, and increasing customization options by brands represent some of the key factors driving the market.

Athleisure refers to a kind of clothing that blends elements of athletic wear with casual fashion, creating versatile and comfortable attire suitable for both exercise and everyday activities. It encompasses leggings, yoga pants, sports bras, hoodies, and sneakers. It is manufactured using a blend of performance fabrics like spandex, nylon, and polyester. It prioritizes flexibility and moisture-wicking properties, ensuring ease of movement and sweat management during workouts or daily wear. It allows individuals to streamline their wardrobes, as many pieces can serve multiple purposes. It offers the convenience of dressing comfortably for a workout. It encourages an active lifestyle by providing appropriate attire that motivates people to stay physically active. It provides a stylish alternative to traditional workout attire, allowing individuals to look fashionable while prioritizing their well-being.

South East Asia Athleisure Market Trends:

At present, the rising collaboration between traditional sports brands with renowned fashion designers to create athleisure collections that blend high-end fashion with athletic functionality represents one of the crucial factors impelling the growth of the market in South East Asia. Additionally, the increasing popularity of athleisure accessories like sports shoes, backpacks, caps, and smart wearable technology that tracks fitness metrics is contributing to the market growth in the region. These accessories complement athleisure outfits, enhancing the overall athleisure experience. Besides this, the growing environmental consciousness and ethical considerations are prompting athleisure brands to adopt sustainable practices in their manufacturing processes. This includes using eco-friendly materials, reducing waste, and promoting ethical labor practices, appealing to socially responsible individuals. Moreover, the rising customization options by brands, allowing individuals to design their athleisure apparel, choose colors, and add personalized details like names or slogans, is bolstering the market growth in the region. This level of customization enhances the connection between people and the brand, thereby driving customer loyalty. In addition, the increasing awareness about health and fitness among individuals is driving the demand for clothing that is not only comfortable but also suitable for various physical activities. This is encouraging the adoption of athleisure that offers both style and functionality for individuals engaged in sports, yoga, gym workouts, or daily walks and jogs. Furthermore, the growing innovation in designs, such as athleisure dresses, tailored joggers, and a wide variety of styles and silhouettes, which cater to different tastes and body types, is offering a favorable market outlook. Apart from this, the rising introduction of athleisure subscription services, wherein buyers can receive curated athleisure outfits on a monthly or yearly basis, is strengthening the market growth in the region.

South East Asia Athleisure Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on type, product, distribution channel, and end user.

Type Insights:

• Mass Athleisure
• Premium Athleisure
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes mass athleisure and premium athleisure.

Product Insights:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
• Shirts
• Leggings
• Shorts
• Others
   

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes yoga apparels (tops, pants, unitards, capris, others) hoodies, shirts, leggings, shorts, and others.

Distribution Channel Insights:

• Online
• Offline
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline.

End User Insights:

• Men
• Women
• Children
   

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and children.

Country Insights:

• Indonesia
• Thailand
• Singapore
• Philippines
• Vietnam
• Malaysia
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Indonesia, Thailand, Singapore, Philippines, Vietnam, Malaysia, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Adidas AG
• New Balance Athletic Shoes Sdn. Bhd.
• Nike Inc.
• PUMA SE (Groupe Artemis)
• Under Armour Inc.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

South East Asia Athleisure Market Report Coverage:

Key Questions Answered in This Report:

• How has the South East Asia athleisure market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the South East Asia athleisure market?
• What is the breakup of the South East Asia athleisure market on the basis of type?
• What is the breakup of the South East Asia athleisure market on the basis of product?
• What is the breakup of the South East Asia athleisure market on the basis of distribution channel?
• What is the breakup of the South East Asia athleisure market on the basis of end user?
• What are the various stages in the value chain of the South East Asia athleisure market? 
• What are the key driving factors and challenges in the South East Asia athleisure?
• What is the structure of the South East Asia athleisure market and who are the key players?
• What is the degree of competition in the South East Asia athleisure market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South East Asia athleisure market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the South East Asia athleisure market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South East Asia athleisure industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.