Smart Cleaning and Hygiene Market

Smart Cleaning and Hygiene Market Size and Share:

The global smart cleaning and hygiene market size was valued at USD 5.00 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 15.20 Billion by 2033, exhibiting a CAGR of 13.15% during 2025-2033. North America currently dominates the market, holding a significant market share of over 40.0% in 2024. The market is expanding rapidly due to technological advancements, and increased awareness of hygiene among the masses. Moreover, the growing prevalence of busy lifestyles and hectic schedules and significant growth opportunities arising in the healthcare sector are fueling the smart cleaning and hygiene market share.

The market for smart cleaning and hygiene is driven by several key factors, including technological advancements, increasing health awareness, and rising disposable income. The growing adoption of automated and AI-powered cleaning solutions, such as robotic vacuum cleaners and sensor-based hygiene systems, is transforming the industry. The COVID-19 pandemic heightened hygiene consciousness, leading to a surge in demand for contactless and self-cleaning technologies in homes, offices, and public spaces. Additionally, stringent government regulations on sanitation and the expansion of smart homes and commercial spaces are fueling market growth. Increased urbanization and changing consumer preferences for convenient, time-saving cleaning solutions further drive demand. The integration of IoT, sustainability, and eco-friendly cleaning solutions is creating a positive smart cleaning and hygiene market outlook.

The market for smart cleaning and hygiene in the United States is driven by technological advancements, rising health awareness, and increasing automation in households and businesses. For instance, in January 2025, ECOVACS Group, the world leader in intelligent home appliances and service robotics, showcases its industry-leading skills at CES 2025 in Las Vegas from January 7–10. The occasion highlights ECOVACS' unparalleled experience and inventiveness, with special attention to the DEEBOT X8 Family, which includes the ground-breaking OZMO ROLLER Instant Self-Washing Technology. This innovation represents a turning point in robotics, paving the way for the model's international introduction and potentially redefining industry norms. The demand for robotic vacuum cleaners, touchless sanitization systems, and AI-powered cleaning solutions has surged due to growing concerns about hygiene, especially post-COVID-19. Stringent government regulations on sanitation in healthcare, hospitality, and food industries further fuel adoption. Additionally, the expansion of smart homes, rising disposable income, and eco-friendly cleaning trends drive market growth. The integration of IoT, sustainability, and green cleaning solutions is also shaping the industry, making cleaning more efficient, cost-effective, and environmentally friendly.

Smart Cleaning and Hygiene Market Trends

Technological Advancements

The Internet of Things (IoT), robotics, and artificial intelligence (AI) have revolutionized traditional cleaning processes, making them more efficient and user-friendly. For instance, the number of connected IoT devices increased by 13% to 18.8 Billion worldwide. Robotics technology has enabled the creation of autonomous vacuum cleaners, floor scrubbers, and window cleaners capable of navigating and cleaning spaces with little human interaction. These devices frequently include powerful sensors that let them recognize obstructions, plan cleaning routes, and even return to recharge stations on their own. Aside from that, AI is playing an important role in improving the operation of smart cleaning appliances. Through machine learning (ML) algorithms, these devices can learn from their environment and improve their performance over time. Furthermore, by integrating AI-powered gadgets with smart home systems, consumers can remotely operate and keep an eye on their cleaning supplies using voice commands or smartphone apps.

Increasing Awareness of Hygiene

The growing awareness of hygiene is an important factor expanding the smart cleaning and hygiene market size. This awareness has spread to both the domestic and commercial sectors, resulting in the adoption of innovative cleaning products that promise improved hygiene. According to Dubai Healthcare City Authority report, Dubai's healthcare sector saw rapid growth, with 4,482 private medical facilities. Additionally, consumers are becoming more vigilant in residential settings about maintaining clean living environments. Fear of contamination and the need to keep family members healthy have motivated many people to invest in smart cleaning gadgets that may ensure complete and frequent cleaning, which is further driving the smart cleaning and hygiene market demand. Automated vacuum cleaners, for example, come equipped with HEPA filters that can trap allergens and fine particles, so improving indoor air quality. Similar to this, deep cleaning solutions that are unmatched by conventional techniques are provided by robotic mop systems and ultraviolet (UV) light-based sanitizers.

The Fast-paced Nature of Modern Life

According to the recent smart cleaning and hygiene market analysis, the fast-paced nature of modern life and the increasing prevalence of busy lifestyles are significant factors driving the market growth. For instance, in 2023, professionals made up 57.8% of the workforce, with 93 million individuals employed in a wide range of occupations. As more individuals balance demanding careers, personal commitments, and social activities, resulting in a decline in time available for household chores. This shift has led to a growing need for convenient and time-saving solutions, propelling the adoption of smart cleaning devices. These devices offer a perfect solution for time-strapped individuals by automating tedious cleaning tasks. Robotic vacuum cleaners, for instance, can clean floors autonomously, freeing up valuable time for users to focus on other activities. Additionally, these devices can be programmed to clean at specific times, ensuring that homes stay clean even when the occupants are away.

Smart Cleaning and Hygiene Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global smart cleaning and hygiene market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, and application.

Analysis by Product:

• Robotic Vacuum Cleaner
• Pool Cleaning Robot
• Window Cleaning Robot
• Others

Robotic vacuum cleaners as the largest product in 2024, holding around 53.7% of the market. Robotic vacuum cleaners are leading the segment, as per the latest smart cleaning and hygiene market forecast, owing to their widespread adoption and technological advancements. These devices have revolutionized home cleaning by offering unparalleled convenience and efficiency. Equipped with advanced features like sensors, mapping technology, and AI, robotic vacuum cleaners can navigate complex environments, avoid obstacles, and optimize cleaning paths. Their ability to operate autonomously with minimal human intervention makes them highly appealing to busy individuals and families. Additionally, the integration of IoT capabilities allows users to control and monitor these devices remotely via smartphone apps, enhancing user experience.

 Analysis by Application:

• Commercial
• Industrial
• Residential
• Healthcare

The healthcare sector holds the largest share in the market due to its stringent sanitation standards, high risk of infections, and regulatory requirements. Hospitals, clinics, and laboratories require automated cleaning solutions, touchless sanitization, and AI-powered disinfection robots to ensure a sterile environment and prevent healthcare-associated infections (HAIs). The COVID-19 pandemic further accelerated adoption, increasing the demand for UV disinfection robots, smart air purifiers, and IoT-enabled hygiene monitoring systems. Additionally, the integration of AI, IoT, and robotics enhances efficiency, reducing human intervention while maintaining hygiene compliance. As healthcare facilities expand, the demand for smart cleaning solutions continues to rise.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 40.0%. The smart cleaning and hygiene demand in North America is driven by technological advancements, increasing health awareness, and stringent hygiene regulations across industries. The rise of AI-powered robotic cleaners, touchless sanitization systems, and IoT-enabled cleaning solutions has accelerated automation in households, healthcare, and commercial spaces. Post-pandemic hygiene concerns have further fueled demand for UV disinfection robots and self-cleaning surfaces. Government regulations in healthcare, food processing, and hospitality mandate strict sanitation protocols, boosting market growth. Additionally, the expansion of smart homes, rising disposable income, and sustainability trends encourages the adoption of eco-friendly and efficient cleaning solutions, shaping the industry’s future

Key Regional Takeaways:

United States Smart Cleaning and Hygiene Market Analysis

In 2024, the United States accounted for over 86.80% of the smart cleaning and hygiene market in North America. Smart cleaning and hygiene adoption is expanding due to growing robotics, artificial intelligence (AI), and the Internet of Things (IoT), which have revolutionized traditional cleaning processes in the United States. For instance, by the end of 2024, the number of IoT devices across the globe is expected to exceed 17 Billion, with 5.4 Billion in North America alone. Advanced automation and AI-driven solutions are streamlining cleaning operations across various sectors, ensuring efficiency and precision in hygiene maintenance. IoT integration allows real-time monitoring and predictive maintenance, reducing manual intervention while improving sanitation standards. Robotics plays a crucial role in automating labour-intensive tasks, minimizing human involvement in hazardous cleaning environments. The growing shift towards data-driven decision-making enhances operational efficiency and hygiene effectiveness. AI-powered analytics optimize resource utilization, reducing costs and ensuring sustainability in smart cleaning practices. Connectivity between IoT-enabled devices improve coordination, allowing seamless execution of cleaning protocols. Smart sensors facilitate continuous hygiene monitoring, ensuring compliance with stringent health and safety standards. The integration of robotics, AI, and IoT elevates hygiene management, driving the adoption of intelligent cleaning solutions. Growing demand for advanced hygiene solutions supports widespread implementation across industries.

Asia Pacific Smart Cleaning and Hygiene Market Analysis

Smart cleaning and hygiene adoption is rising due to growing investment in smart cities in Asia-Pacific, driving innovation in automated cleaning technologies. According to the Ministry of Housing & Urban Affairs India, the Smart communities Mission, which is being led by 100 communities, has made great strides, completing 7,380 of 8,075 projects with an estimated 17.8 billion USD in investment. The increasing focus on urban infrastructure transformation has accelerated the deployment of AI-driven and IoT-enabled cleaning solutions across public and commercial spaces. Robotics plays a crucial role in streamlining sanitation processes, minimizing human labour, and enhancing efficiency. Smart city initiatives integrate automated hygiene management systems, ensuring real-time monitoring and predictive cleaning maintenance. IoT connectivity enables seamless coordination between cleaning devices, optimizing operational effectiveness. AI-powered analytics enhance decision-making, reducing resource wastage and improving overall hygiene standards. Growing government and private sector investments support the large-scale adoption of intelligent cleaning solutions, aligning with sustainability goals. The integration of smart cleaning technologies into urban landscapes improves hygiene management and air quality, addressing sanitation challenges in high-density environments.

Europe Smart Cleaning and Hygiene Market Analysis

Smart cleaning and hygiene adoption is increasing due to the growing fast-paced nature of modern life and the growing number of working professionals in Europe, necessitating efficient and automated hygiene solutions. According to reports, in 2023, the total employed individuals aged 20-64 years in the EU reached 195,708,000, representing 75.3% of the entire population within that age range. The employment rate has consistently approached the EU goal, rising from 70.9% in 2017 to 75.3% in 2023. The demand for advanced cleaning technologies is rising as time-constrained professionals seek convenient hygiene management options. AI-driven and IoT-enabled cleaning devices optimize efficiency by reducing manual efforts and ensuring consistent sanitation. Robotics is transforming traditional cleaning methods, automating repetitive tasks and enhancing precision. The increasing reliance on smart cleaning solutions supports streamlined hygiene maintenance in residential and commercial spaces. Automated hygiene systems facilitate real-time monitoring, ensuring compliance with stringent cleanliness standards. AI-powered analytics enhance operational effectiveness, optimizing cleaning schedules and resource utilization. The rapid pace of modern lifestyles fuels the need for low-maintenance, high-performance cleaning technologies. Smart hygiene solutions provide seamless integration into daily routines, offering convenience and reliability.  

Latin America Smart Cleaning and Hygiene Market Analysis

Smart cleaning and hygiene adoption is rising due to the growing residential sector, the growing healthcare sector, and the growing disposable income in Latin America, accelerating the demand for automated cleaning solutions. According to reports, Latin America's total disposable income is expected to grow by nearly 60% from 2021 to 2040. The expansion of residential spaces necessitates efficient hygiene management, fostering the adoption of AI-driven and IoT-enabled cleaning devices. The healthcare sector increasingly relies on smart sanitation technologies to maintain stringent cleanliness standards. The rising disposable income enables greater investment in automated hygiene solutions, supporting consumer adoption. Robotics enhances precision in cleaning operations, reducing reliance on manual labor. AI-powered analytics optimize hygiene effectiveness, ensuring improved sanitation outcomes.

Middle East and Africa Smart Cleaning and Hygiene Market Analysis

Smart cleaning and hygiene adoption is increasing due to the growing demand for packaging solutions, the growing investment in commercial spaces, and the growing tourism in the Middle East and Africa, driving the need for advanced hygiene solutions. For instance, in 2023, foreign investors accounted for 45% of total commercial property transactions in Dubai. The demand for packaging hygiene solutions encourages the integration of AI and IoT-enabled cleaning technologies in manufacturing environments. Commercial investments fuel the deployment of robotics and automated sanitation systems to maintain high cleanliness standards. The tourism sector relies on smart cleaning technologies to enhance hygiene management in hospitality settings, supporting seamless sanitation experiences.

Competitive Landscape:

The smart cleaning and hygiene market is highly competitive, driven by technological innovations, increasing automation, and rising hygiene awareness. Key players include iRobot Corporation, ECOVACS Robotics, Kärcher, Nilfisk, and LG Electronics, competing in robotic vacuum cleaners, AI-powered sanitation systems, and IoT-enabled hygiene solutions. Companies are investing in R&D, strategic partnerships, and acquisitions to expand market presence. Startups and tech firms are also entering the sector, focusing on UV disinfection, autonomous cleaning robots, and smart restroom solutions. Post-pandemic hygiene concerns have intensified competition, with brands emphasizing efficiency, sustainability, and contactless cleaning technologies to gain market share. North America, Europe, and Asia-Pacific dominate due to advanced infrastructure and high adoption rates.

The report provides a comprehensive analysis of the competitive landscape in the smart cleaning and hygiene market with detailed profiles of all major companies, including:

• Cecotec Innovaciones SL
• Ecovacs Robotics Co. Ltd.
• Haier Group Corporation
• iRobot Corporation
• Hitachi Ltd.
• LG Electronics Inc.
• Maytronics Ltd.
• Panasonic Holdings Corporation
• Roborock Technology Co.
• Samsung Electronics Co. Ltd.
• SharkNinja Operating LLC
• Vorwerk SE & Co. KG
• Xiaomi Corporation

Latest News and Developments:

• September 2024: Dreame Technology has launched the Dreame X40 Ultra in India, revolutionizing smart cleaning and hygiene with AI-driven mapping, 12,000 Pa suction, and MopExtend technology. The flagship robot vacuum and mop intelligently adapts to home environments, ensuring deep cleaning and efficient hygiene maintenance. Its self-maintaining base station enhances convenience, making home care effortless and advanced.
• September 2024: Roborock has unveiled five cutting-edge smart cleaning and hygiene solutions at IFA 2024, including robotic vacuums with anti-tangle systems, the industry's slimmest ToF navigation vacuum, and an innovative smart washer-dryer. Marking its 10th anniversary, the brand continues to push boundaries with user-centric automation for effortless home maintenance. These innovations showcase Roborock's commitment to redefining smart cleaning with advanced technology and seamless adaptability.
• April 2024: iRobot introduced the Roomba Combo Essential, a budget-friendly 2-in-1 robot vacuum and mop. Priced at USD 275, this new model offers efficient cleaning with user-friendly features. Designed for convenience, it combines vacuuming and mopping in a single device. iRobot aims to make smart home cleaning more accessible with this launch.
• April 2024: Xiaomi's Robot Vacuum Cleaner S10 is set to launch at India's Smarter Living 2024 event, bringing advanced smart cleaning and hygiene solutions. Already available globally, it features intelligent navigation and powerful suction for an efficient cleaning experience. The device aims to redefine home automation with its innovative technology.
• February 2024: ILIFE A20, a cutting-edge robotic vacuum, redefines smart cleaning with powerful 4000Pa suction and advanced LiDAR navigation launched. This highly skilled device ensures superior hygiene by efficiently vacuuming and mopping, eliminating manual effort. With its sleek design and automation, the A20 transforms home maintenance into a seamless, hands-free experience.

Smart Cleaning and Hygiene Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the smart cleaning and hygiene market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global smart cleaning and hygiene market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the smart cleaning and hygiene industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.