Sheet Face Mask Market Report by Product Type (Cotton and Microfiber Sheet, Hydrogel Sheet, Knit Sheet, Bio-Cellulose Sheet, and Others), Price Point (Mass, Premium), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Retail Pharmacies, E-Commerce), and Region 2025-2033

Sheet Face Mask Market Report by Product Type (Cotton and Microfiber Sheet, Hydrogel Sheet, Knit Sheet, Bio-Cellulose Sheet, and Others), Price Point (Mass, Premium), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Retail Pharmacies, E-Commerce), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A4178

Market Overview:

The global sheet face mask market size reached USD 413.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 747.5 Million by 2033, exhibiting a growth rate (CAGR) of 6.47% during 2025-2033.

Report Attribute
 Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 413.2 Million
Market Forecast in 2033 USD 747.5 Million
Market Growth Rate (2025-2033) 6.47%


Sheet face masks are easy-to-use skincare products made using different types of gels, fibers, and papers. They are soaked in essences containing beneficial ingredients, such as hyaluronic acid, vitamins, and aloe vera. At present, several manufacturers are introducing sheet masks made with soft, natural and comfortable fabric as well as innovative ingredients like pearl, seaweed, watermelon, bee venom, and snail extracts for additional skin benefits. These manufacturers are also offering product variants that are suitable for a particular skin type or concern. This, in confluence with the growing awareness among individuals about personal appearance, is driving the demand for sheet face masks around the world.

Sheet Face Mask Market Trends:

Several benefits provided by sheet face masks, such as hydration, removing impurities, detoxifying skin, and restoring radiance and glow, represent one of the significant factors bolstering the market growth. Moreover, the emerging on-the-go skincare trend is driving the demand for sheet face masks that are convenient and can be used while traveling. Apart from this, the leading market players are offering personalized sheet face masks after analyzing the skin with an advanced system. They are also manufacturing innovative masks from renewable materials. For instance, Johnson & Johnson Consumer Inc., a US-based skincare company, is focusing on developing single-use hydrogel sheet masks that contain active ingredients and hydrogel made from locust beans and red seaweed and offer nonwoven support for fit and comfort. In addition to this, key players are considerably investing in international celebrity endorsements for sheet face masks. They are relying on social media platforms and over-the-top (OTT) media services to promote their products, which is resulting in their increasing sales through online distribution channels across the globe.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global sheet face mask market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on product type, price point and distribution channel.

Breakup by Product Type:

  • Cotton and Microfiber Sheet
  • Hydrogel Sheet
  • Knit Sheet
  • Bio-Cellulose Sheet
  • Others
     

Breakup by Price Point:

  • Mass
  • Premium
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Retail Pharmacies
  • E-Commerce
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amorepacific Corporation, Beiersdorf AG, Guerlain (LVMH Moët Hennessy - Louis Vuitton), Kracie Holdings Ltd. (Hoyu Co. Ltd.), L'Oréal S.A., Neutrogena Corporation (Johnson & Johnson), Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc, The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Topix Pharmaceuticals Inc. and Unilever plc.

Report Scope:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Segment Coverage Product Type, Price Point, Distribution Channel, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amorepacific Corporation, Beiersdorf AG, Guerlain (LVMH Moët Hennessy - Louis Vuitton), Kracie Holdings Ltd. (Hoyu Co. Ltd.), L'Oréal S.A., Neutrogena Corporation (Johnson & Johnson), Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc, The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Topix Pharmaceuticals Inc. and Unilever plc
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global sheet face mask market was valued at USD 413.2 Million in 2024.

We expect the global sheet face mask market to exhibit a CAGR of 6.47% during 2025-2033.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of sheet face masks. 

The emerging on-the-go skincare trend, along with the rising consumer awareness towards numerous benefits of sheet face masks, such as instant hydration, removing impurities, detoxifying skin, etc., is primarily driving the global sheet face mask market.

Based on the product type, the global sheet face mask market can be categorized into cotton and microfiber sheet, hydrogel sheet, knit sheet, bio-cellulose sheet, and others. Currently, cotton and microfiber sheet accounts for the majority of the total market share.

Based on the price point, the global sheet face mask market has been segregated into mass and premium, where mass currently holds the largest market share.

Based on the distribution channel, the global sheet face mask market can be bifurcated into supermarkets and hypermarkets, convenience stores, retail pharmacies, and e-commerce. Currently, supermarkets and hypermarkets exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Asia-Pacific currently dominates the global market.

Some of the major players in the global sheet face mask market include Amorepacific Corporation, Beiersdorf AG, Guerlain (LVMH Moët Hennessy - Louis Vuitton), Kracie Holdings Ltd. (Hoyu Co. Ltd.), L'Oréal S.A., Neutrogena Corporation (Johnson & Johnson), Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc, The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Topix Pharmaceuticals Inc., and Unilever plc.

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Sheet Face Mask Market Report by Product Type (Cotton and Microfiber Sheet, Hydrogel Sheet, Knit Sheet, Bio-Cellulose Sheet, and Others), Price Point (Mass, Premium), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Retail Pharmacies, E-Commerce), and Region 2025-2033
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