Shaving Market

Shaving Market Size:

The global shaving market size reached USD 11.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.8 Billion by 2033, exhibiting a growth rate (CAGR) of 2.94% during 2025-2033. The increasing grooming consciousness, innovations in shaving technology, rising disposable income, expanding urbanization, and the growing popularity of personalized grooming products among consumers represent some of the key factors influencing the market growth.

Shaving Market Analysis:

• Market Growth and Size: The global shaving market has experienced robust growth, fueled by evolving grooming cultures and increased disposable incomes. Market size is steadily expanding, driven by a growing acceptance of diverse grooming practices and a rising demand for high-quality shaving products.
• Major Market Drivers: The primary drivers include a cultural shift towards personal grooming as a lifestyle choice, emphasizing appearance and self-expression. Besides this, the escalating awareness of sustainability and eco-friendly products contributes to the demand for shaving items with reduced environmental impact.
• Technological Advancements: Ongoing technological innovation includes the integration of smart features and advanced functionalities in shaving products, especially electric razors. In line with this, precision sensors, multiple shaving modes, and ergonomic designs enhance the performance and user experience, reflecting the industry’s commitment to innovation.
• Industry Applications: Shaving products are extensively used by both men and women, addressing diverse grooming needs and preferences. Apart from this, the market includes a range of grooming items such as beard moisturizers, pre-shave creams, and after-shave emulsions.
• Key Market Trends: Notable trends include a growing demand for sustainable and eco-friendly shaving products. Moreover, the rise of e-commerce and direct-to-consumer models is transforming the distribution landscape, offering consumers convenient access and personalized experiences.
• Geographical Trends: In Asia Pacific, the market is influenced by urbanization, rising incomes, and an evolving grooming consciousness. In addition to this, Europe sees a preference for premium and sustainable shaving solutions, aligning with its sophisticated consumer base.
• Competitive Landscape: Key players dominate the market, leveraging extensive product portfolios and marketing strategies. Concurrent with this, niche players offer specialized products, emphasizing factors like organic or cruelty-free options, contributing to a diverse competitive landscape.
• Challenges and Opportunities: Challenges include increasing competition and the need for differentiation in a crowded market. Opportunities lie in addressing the growing demand for personalized grooming experiences, incorporating sustainable practices, and catering to niche segments such as smart grooming technology.

Shaving Market Trends:

Growth of grooming culture

One of the key factors propelling the global shaving market is the evolution of grooming culture worldwide. The significant shift in societal norms and attitudes towards personal grooming, with an increasing emphasis on personal care and appearance has led to a higher demand for shaving products, strengthening the market growth. Moreover, the grooming culture has expanded beyond traditional markets, with emerging economies witnessing a surge in demand for shaving products. As disposable incomes rise in these regions, consumers are allocating more of their budget to personal care items, including high-quality shaving products. This cultural shift towards grooming as a lifestyle choice rather than a necessity has a direct impact on the global shaving market's growth trajectory.

Technological advancements in shaving products

Rapid advancements in technology have significantly impacted the shaving market, influencing both product design and manufacturing processes. Innovative features such as precision blades, ergonomic designs, and advanced lubrication strips have enhanced the performance and comfort of shaving products. In line with this, electric shavers have witnessed a technological revolution with the incorporation of cutting-edge features such as multiple shaving modes, self-cleaning mechanisms, and battery efficiency improvements. Additionally, the integration of smart sensors and connectivity features in shaving devices to provide users with personalized shaving experiences also contributes to the overall growth of the global shaving market by attracting tech-savvy consumers.

Rising awareness of sustainable and eco-friendly products

The growing global concern for environmental sustainability has permeated the consumer goods industry, including the shaving market. Consumers are increasingly seeking eco-friendly and sustainable shaving products that minimize environmental impact. This shift in consumer preferences has led to the development and promotion of razors with recyclable materials, reduced packaging waste, and cruelty-free testing practices. The rise of eco-conscious consumerism is influencing purchasing decisions, compelling manufacturers to adopt green initiatives and sustainable practices in their production processes and promoting recyclability. As sustainability becomes a more significant factor in consumer choices, the global shaving market is witnessing a transformation towards more environmentally friendly products.

E-commerce and direct-to-consumer models

The advent of e-commerce has reshaped the retail landscape, including the shaving market. Online platforms provide consumers with convenient access to a wide array of shaving products, accompanied by detailed product information and reviews. Direct-to-consumer (DTC) models have gained prominence, allowing shaving brands to establish a direct relationship with their customers, gather valuable feedback, and tailor products to meet specific needs. Besides this, the ease of online shopping and the availability of subscription-based services for shaving essentials have contributed to the market’s growth. E-commerce platforms also enable global players to reach consumers in remote locations, expanding their market reach, which is further boosting the market growth. 

Shaving Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product, distribution channel, and end user.

Breakup by Product:

• Razors and Blades
• Beard Moisturizer, Pre-Shave Cream
• After Shave Emulsion
   

Razors and blades account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes razors and blades, beard moisturizer, pre-shave cream, and after shave emulsion. According to the report, razors and blades represented the largest segment.

The demand for shaving products, specifically razors and blades, is fueled by a relentless pursuit of sharpness and durability. Consumers increasingly prioritize shaving tools that provide a smooth and effective grooming experience, with an emphasis on long-lasting performance. Razor and blade manufacturers continually innovate to enhance the sharpness and longevity of their products, meeting the expectations of users who seek precision and durability in their shaving routines. This focus on quality and durability contributes significantly to the sustained demand for razors and blades in the market.

Concurrent with this, the demand for beard moisturizers is driven by a growing trend towards comprehensive facial care. Consumers seek products that not only groom but also nourish and hydrate facial hair, contributing to a well-groomed and healthy appearance.

Additionally, the increased demand for pre-shave creams is propelled by a focus on optimizing the shaving experience. These products prepare the skin and hair for a smoother shave, reducing friction and irritation, and thereby catering to the evolving preferences for a comfortable grooming process.

Apart from this, the demand for after-shave emulsions is rooted in the desire for post-shave skincare. Consumers seek products that soothe and moisturize the skin after shaving, offering a refreshing and revitalizing experience. This reflects a broader shift towards holistic grooming routines and self-care practices.

Breakup by Distribution Channel:

• Offline
• Online
   

Offline holds the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.

The demand for shaving products through offline distribution channels is propelled by consumer preference for in-store experiences and immediate access to products. Brick-and-mortar retailers allow customers to physically examine and purchase shaving items, fostering a sense of trust and convenience. Additionally, offline channels provide a platform for personalized assistance from sales representatives, influencing purchase decisions. The offline distribution channel remains vital for consumers who value tactile experiences and seek instant gratification when procuring shaving essentials.

In contrast, the demand for shaving products through online distribution channels is fueled by the convenience and extensive product variety offered by e-commerce platforms. Online shopping provides consumers with the flexibility to explore a broad range of shaving products, read reviews, and make informed decisions from the comfort of their homes. The rise of direct-to-consumer models and subscription services further enhances the appeal of online channels, offering a seamless and efficient way for consumers to access their preferred shaving essentials.

Breakup by End User:

• Men
• Women
   

Men represent the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men and women. According to the report, men represented the largest segment.

The demand for shaving products among men is primarily driven by evolving societal norms emphasizing personal grooming. Men, across diverse age groups, are increasingly adopting grooming practices as a means of self-expression and self-care. This cultural shift places a significant emphasis on the importance of maintaining a well-groomed appearance, fueling the demand for innovative and high-quality shaving products tailored to the unique needs and preferences of male consumers.

On the other hand, the demand for shaving products among women is propelled by changing beauty standards and a growing acceptance of diverse grooming practices. Women seek shaving products that cater to their unique needs, emphasizing smoothness, precision, and skin care. The evolving narrative around female grooming fosters a demand for high-quality razors and associated products, reflecting a broader cultural shift towards inclusivity and personal choice in the realm of beauty and self-care.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific leads the market, accounting for the largest shaving market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The rising disposable incomes, urbanization, and a growing grooming consciousness in the Asia Pacific region are creating a positive outlook for market expansion. As lifestyles evolve, particularly in urban centers, consumers in the Asia Pacific are increasingly adopting sophisticated grooming routines. The region’s diverse markets also witness a surge in demand for innovative products, such as advanced razors and grooming accessories, reflecting the dynamic and expanding nature of the shaving market in this geographical area.

Besides this, the demand for shaving products in North America is fueled by a culture that places a premium on personal grooming. Innovations in technology and sustainability contribute to the region’s dynamic shaving market.

Furthermore, Europe’s rich cultural history of grooming and a growing preference for sustainable and premium shaving solutions that align with the region’s sophisticated consumer base are providing an impetus to the market.

In confluence with this, Latin America experiences an upswing in demand for shaving products due to changing beauty standards and a rising middle class. The market witnesses a surge in sales, driven by diverse grooming preferences and increased consumer spending.

Concurrently, cultural and lifestyle changes in the Middle East and Africa are fueling the demand for shaving products. The market sees a rise in grooming consciousness, with consumers seeking high-quality products that cater to their unique needs and preferences.

Leading Key Players in the Shaving Industry:

The competitive landscape of the global shaving market is characterized by intense rivalry among key players vying for market share. Established brands dominate the market, leveraging extensive product portfolios, advanced technology, and marketing strategies. These companies continually invest in research and development (R&D) to introduce innovative shaving solutions, including precision razors, ergonomic designs, and sustainable products. The market also witnesses the emergence of niche players offering specialized products, addressing specific consumer preferences such as organic or cruelty-free options. E-commerce platforms play a pivotal role in the competitive arena, providing a platform for both established and emerging brands to reach a global audience. The emphasis on sustainability, technological advancements, and inclusive marketing strategies is reshaping the competitive dynamics, as consumers increasingly prioritize environmentally friendly options and personalized grooming experiences.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Beiersdorf AG
• Church & Dwight Co. Inc.
• Club Gigi
• Harry’s Inc.
• Koninklijke Philips N.V.
• Oriflame Holding AG
• Reckitt Benckiser Group plc
• The Procter & Gamble Company
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

• In May 2023, Beiersdorf AG announced the launch of its products “made in Leipzig” from its new sustainable plant in Leipzig-Seehausen. The plant produces deodorants, hair sprays, and shaving foams under brand names NIVEA, 8x4, and Hidrofugal for the European market.
• In 2022, Koninklijke Philips NV collaborated with basketball legend Grant Hill to launch its new product, "Philips Norelco OneBlade First Shave," marketed to individuals just starting to shave and groom.
• In 2022, Procter & Gamble (P&G)’s Gillette brand introduced a product innovation to its GilletteLabs lineup, which now includes an exfoliating bar to make the blade slide more safely and achieve a deeper shave.

Shaving Market Report Scope:

Key Questions Answered in This Report:

• How has the global shaving market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global shaving market?
• What is the impact of each driver, restraint, and opportunity on the global shaving market?
• What are the key regional markets?
• Which countries represent the most attractive shaving market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the shaving market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the shaving market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the shaving market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global shaving market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the shaving market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global shaving market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the shaving industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.