Scented Candles Market

Scented Candles Market 2024, Size and Trends:

The global scented candles market size was valued at USD 542.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 831.3 Million by 2033, exhibiting a CAGR of 4.86% during 2025-2033. North America currently dominates the market, holding a significant market share of 33.8% in 2024. The increasing consumer focus on home ambiance and décor, rising popularity of aromatherapy, introduction of a diverse range of fragrances and products, widespread product utilization in gift giving, and shifting trend toward sustainability and natural ingredients is boosting the scented candles market share in the region.

The global scented candles market growth is influenced by a combination of factors, such as increasing consumer interest in home atmosphere and self-care routines. The increasing focus on wellness and relaxation has turned scented candles into a favored option for establishing a soothing atmosphere. The movement toward home enhancement and interior design increases demand, as candles are viewed as both decorative and practical. Scented candles are especially appealing to Millennials and Gen Z consumers because of their connection to mindfulness and the advantages of aromatherapy. In addition, the presence of numerous scents and adjustable choices enables producers to meet various consumer tastes. E-commerce platforms have made a notable impact by offering simple access to niche and high-end products, thereby broadening market outreach. According to the IMARC Group, the global e-commerce market is expected to reach USD 214.5 Trillion by 2033 and is expected to exhibit a CAGR of 25.83% during 2025-2033. Demand that varies with seasons, influenced by holidays and unique events, continues to be a crucial element, as candles are frequently bought as presents or for celebratory décor.

The United States stands out as a key market disruptor, driven by the growing consumer enthusiasm for home decoration, wellness, and self-care. With an increasing number of individuals aiming to establish warm, customized living spaces, scented candles are rising in popularity as a means to enrich the atmosphere. The increasing popularity of mindfulness and stress relief further drives demand, as numerous consumers seek the benefits of aromatherapy linked to particular fragrances. The increase in disposable income and evolving consumer habits, especially among younger groups such as Millennials and Gen Z, also bolsters the expansion of scented candles market share. Moreover, the increasing interest in sustainable and eco-friendly goods has caused a transition toward natural components such as soy and beeswax, as consumers choose environmentally aware options.

Scented Candles Market Trends:

Increasing consumer focus on home ambiance and décor 

This increase in the demand for enhancing the ambiance and decor of the house is, therefore, enabling consumers to invest in scented candles. Besides just providing illumination, they add beauty and create warmth and personality in a space. Furthermore, WFH culture, coupled with greater time spent indoors, has resulted in people investing more in their homes, hence fostering the scented candles market demand. Scented candles-with diverse designs and fragrances-are affordable ways to personalize and add value to home interiors. They create a cozy and inviting atmosphere, making them essentials for relaxation and mental well-being. In addition, the rising trend of displaying home decor on social media platforms are adding more fuel to the market growth through demand for stylish and unique candle designs. As per the reports, there were around 5.22 Billion social media users around the world at the start of October 2024.

Rising popularity of aromatherapy

Aromatherapy is the use of natural plant extracts, such as essential oils, to encourage health and well-being. In the market, scented candles, mostly drenched with essential oils, are the most handy and practical way of reaping aromatherapy benefits. It is thought to cure anxious feelings, promote sleeping, and improve mood and moods. More than this, the demand for natural and holistic ways of dealing with health leads consumers to seek out aromatherapy candles. Besides this, easy availability of different fragrances and scents which allow individuals to choose according to their therapeutic needs is catalyzing the scented candles market growth. Further, the significant growth in wellness and self-care trends, especially in urban areas where stress and lifestyle-related issues are predominant, is driving the market growth. As per the CIA, the urban population was 36.4% of total population in 2023 in India. 

Introduction of a diverse range of fragrances and products

Diversity in product types is one of the major growth drivers for the scented candles market. The IMARC Group reports that the global flavors and fragrances market size reached US$ 32.2 Billion in 2023. This variety caters to a wide range of preferences and occasions, allowing consumers to find candles that perfectly fit their mood, decor, or event. Furthermore, it encourages experimentation and repeated purchases, as consumers are often keen to explore new scents. Advances in fragrance technology have contributed to more intricate, layered fragrances that enrich the customer's experience. The growth in candle demand is being further supported by the ease with which a variety of types, including jar candles, tapers, tea lights, and votives, are available.

Widespread product utilization in gift giving

As per the scented candles market outlook, they are popular gifts owing to their universal appeal and the wide range of options that cater to different tastes and occasions. Their versatility makes them suitable for a variety of events, including birthdays, weddings, holidays, and housewarming. Furthermore, the appeal of scented candles as gifts lies in their ability to offer a personal touch. They can be selected based on the recipient's preferences in fragrance and design, making them a thoughtful and customizable gift option. Additionally, the luxury segment of scented candles, featuring premium ingredients and designer branding, which provides options for high-end gifting, is driving the market growth. Besides this, the ease of packaging and the aesthetic appeal of candles, making them attractive as gifts, is fostering the market growth.

Shifting trend toward sustainability and natural ingredients

Based on the scented candles market forecast, the emerging trend toward sustainability and the use of natural ingredients in these candles is propelling the market growth. Consumers are becoming very conscious of the environmental impact and health implications of the products they use, leading to a preference for candles made from natural, non-toxic, and renewable resources such as soy wax, beeswax, and vegetable-based wax. Natural waxes are eco-friendly and burn cleaner and longer, making them more appealing to environmentally and health-conscious consumers. Additionally, the growing demand for scented candles made with natural fragrances and essential oils rather than synthetic fragrances, which can contain harmful chemicals, is supporting the market growth.

Scented Candles Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global scented candles market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, category, raw material, and distribution channel.

Analysis by Product:

• Container-Based
• Pillar
• Others

Container-based accounted for the largest market share of 59.6% in 2024. Container-based candles represent the largest segment, owing to their convenience and safety. They are often considered more decorative and versatile in terms of design and placement, making them a popular choice for home decor. The containers themselves can be designed to complement various interior styles, from minimalist to ornate, and can be recycled after the candle has burned down. Besides this, the portability and enclosed nature of container-based candles make them a preferred choice for consumers looking for both functionality and style in their products. 

Analysis by Category:

• Mass
• Premium

As per the scented candles market trend, premium variations led the market in 2024. The premium segment occupies the largest share, owing to its high-quality ingredients, sophisticated fragrances, and luxurious packaging. Premium scented candles are often made with superior-grade wax, such as soy or beeswax, and infused with natural essential oils or boutique fragrance blends. They are also notable for their elegant and often artistic design, which makes them a source of fragrance and a statement piece in home decor. Premium-scented candles are frequently associated with high-end brands and designers, and their pricing reflects the quality of craftsmanship and materials involved in their production.

Analysis by Raw Material:

• Paraffin Wax
• Soy Wax
• Beeswax
• Others

Paraffin wax led the market in 2024, accounting for a market share of 32.9%. Paraffin wax holds the largest scented candles market share due to its excellent scent-throwing abilities, versatility, ease of use, and cost-effectiveness. Paraffin wax can be easily blended with colors and fragrances, and it offers a consistent burn quality. Candles made from paraffin wax are widely available and tend to be more affordable, making them accessible to a broad consumer base. This segment caters to both the mass market and certain premium brands that prefer paraffin for its strong fragrance diffusion properties. Additionally, the established manufacturing processes for paraffin candles and their ability to cater to various market needs are contributing to the market growth.

Analysis by Distribution Channel:

• Hypermarkets and Supermarkets
• Convenience Stores
• Online Stores
• Others

Hypermarkets and supermarkets segment led the market in 2024. The hypermarkets and supermarkets segment represents the largest share due to the widespread availability and accessibility of these retail spaces. Hypermarkets and supermarkets offer a diverse range of scented candles, catering to various consumer preferences, from affordable mass-market options to more exclusive, premium brands. They also provide a tactile shopping experience, allowing consumers to physically examine products, assess their quality, and experience the scents firsthand before making a purchase. Additionally, the presence of scented candles in these retail spaces increases their visibility among a broad consumer base, including those who may not be specifically seeking out these products but make impulse purchases.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of 33.8%. North America holds the largest market share due to the high disposable income of consumers, coupled with a strong culture of personal wellness and home decor. Additionally, the presence of a significant consumer base that values the ambiance and fragrance that scented candles provide, is supporting the market growth. Besides this, the region hosts numerous leading candle manufacturers and artisanal brands, which is further fueling the market growth. Moreover, the shifting trend toward natural and eco-friendly products, leading to an increase in demand for candles made from soy wax, beeswax, and natural fragrances, is driving the market growth.

Key Regional Takeaways:

United States Scented Candles Market Analysis

In 2024, the United States accounted for a market share of 83.2% in North America. Evolving consumer preference and lifestyle trend emphasizing home ambiance and self-care are the major factors driving the scented candles market in the United States. An increased emphasis on mental well-being and stress-relieving aspects will make the ambiance created by a scented candle popular. Enhanced disposable income for premium and artisanship, which would appeal to individuals as an investment-worthy product, continues to increase opportunities in the scented candles market. The overall trend of personalizing living space is one the reasons for the increased demand in products, since customers want unique scents that reflect their personality or seasonal themes. Seasonal and festive candles, often sold as limited editions, are sold more than ever during peak periods, such as holidays. Gift-giving culture is also on the rise, with people choosing scented candles as one of the go-to presents because it appeals to nearly everyone and has great packaging. A major growth factor is the increasing consciousness of consumers towards natural and sustainable products. Consumers are accepting candles that are made of biodegradable materials like soy, beeswax, and coconut wax, along with natural fragrances, to suit their environmental conscience. Sustainability-based branding and clean ingredients are really attracting eco-conscious buyers. Another factor is the rising trend in online retail and social media that is helping in the growth of the market. The research report indicates that the number of online shoppers in the United States is projected to rise by 5.6% in 2024, reaching 273.49 million. Moreover, innovation in fragrances, designs, and multi-functional products, such as candles that double as massage oils or aromatherapy tools, keeps the market dynamic.

Asia Pacific Scented Candles Market Analysis

The Asia-Pacific scented candles market is growing on account of growing urbanization and increased disposable incomes that increase the consumer's interest in lifestyle-enhancing products. Urban population accounted for 64.6% of the total population in China, according to CIA, as of 2023. Besides, there is a high expenditure by individuals in the region on home decoration and ambiance. Scented candles are thus becoming popular as a means of developing a relaxing and luxurious atmosphere. Cultural factors are also contributing much to the rise in demand. Scented candles are an essential part of meditation, yoga, and other wellness rituals of several Asia-Pacific cultures. The association of certain fragrances with spirituality and relaxation is quite well in line with consumer preference for products that bring mental wellness. Besides, the sustainability trends are also shaping purchasing decisions in this region. Consumers are increasingly getting attracted to candles made from natural waxes like soy or beeswax and infused with organic fragrances. Brands focusing on eco-friendly packaging and ethical practices are doing well in markets like Japan, Australia, and South Korea. Additionally, seasonal and festive demand for scented candles is a strong driver, especially during events like Chinese New Year, Diwali, and Christmas. Such festivals increase the purchase of candles as gifts or to set up a festive atmosphere.

Europe Scented Candles Market Analysis

Shifting lifestyle habits, cultural impacts, and increasing awareness of wellness products are key elements propelling the market in Europe. Individuals are placing greater importance on home atmosphere, as scented candles help to establish warm and welcoming environments. This is particularly evident in nations with chilly climates, where candles are employed to improve coziness during extended winters. Sustainability plays a crucial role in the European market. People are choosing sustainable alternatives, preferring candles created from renewable materials like soy, beeswax, and coconut wax. Brands that focus on sustainable methods, natural scents, and biodegradable packaging attract the area's environmentally aware consumers. Moreover, increasing demand for high-end products is broadening the market for luxury and handcrafted candles. Individuals are eager to spend on premium, artisanal candles that feature distinctive fragrances and appealing designs. Furthermore, seasonal and holiday candles significantly contribute to increasing sales during occasions like Christmas, Easter, and other important cultural celebrations. E-commerce and digital marketing are driving market expansion by offering convenient access to various products and engaging customers via social media platforms. Personalization choices and creative packaging styles also draw in a varied customer demographic. Finally, the hospitality sector, comprising luxury hotels and spas, utilizes scented candles to improve guest experiences, aiding in the industry's growth. According to the reports, nights spent in tourist accommodations across the EU in 2023 increased by 6.8% in comparison to 2022.

Latin America Scented Candles Market Analysis

Urbanization, the increasing disposable income of the consumers, and increasing interest in the decorative aspect and wellness products propel the Latin America market for scented candles. There is growing consumer focus on their living environment that increases demand for the candles with its use of producing an ambient or atmospheric experience for them. There is also a cultural and festive influence wherein candles are lit during religious rites, celebrations, and as ornaments on special days such as Christmas and Día de los Muertos. Apart from this, growing awareness of natural and eco-friendly products in the region is influencing choices for candles with sustainable materials, such as soy wax and natural fragrances. E-commerce platforms and trends in social media are also promoting premium and craft products to larger sectors of the target audience. As per the report, Brazil in January 2023 had social media users counting to 152.4 Million.

Middle East and Africa Scented Candles Market Analysis

The Middle East and Africa scented candles market is influenced by cultural traditions, as well as increasing urbanization and rising disposable incomes. Fragrances are a long-standing tradition in the Middle East, where oud, amber, and musk are cherished. Oud, amber, and musk scented candles will be famous primarily when blended with a fragrance as they could enhance a gathering, a celebration, or simply a daily ritual. Besides, the region's hotels, spas, and luxury venues are integrating scented candles to enhance the guest experience. These are a few factors contributing significantly to the growth of the market. Other than this, e-commerce and social media marketing is making scented candles easily accessible to people across the globe. Consumers from the region prefer buying scented candles online because it has increased the convenience. According to the research report, Saudi Arabia e-commerce yielded USD 10 Billion in revenues in 2023.

Competitive Landscape:

The key players in the global scented candles market are employing various advanced strategies to enhance growth and capture market share. Numerous manufacturers focused on product innovation by offering distinct scents, eco-friendly ingredients, and visually attractive packaging. The movement toward sustainable choices, such as soy wax, beeswax, or biodegradable materials, capitalized on the increasing desire for eco-friendly products. An increasing number of candle brands are providing wellness-oriented products such as aromatherapy and stress relief. This strategic alliance, partnership with the retailer, and cooperation with an e-commerce platform or social media influencers aids in increasing their brand visibility and accessibility in the marketplace.

The report provides a comprehensive analysis of the competitive landscape in the scented candles market with detailed profiles of all major companies, including:

• Bath & Body Works Inc.
• Bolsius International B.V.
• Bridgewater Candle Company
• Candle-lite Company
• Conscious Candle Company
• Diptyque
• Lalique Group
• Mvp Group International Inc.
• NEST New York
• S. C. Johnson & Son Inc.
• Stonewall Kitchen
• The Estee Lauder Companies Inc.
• The Yankee Candle Company Inc. (Newell Brands)
• Thymes LLC

Latest News and Developments:

• February 2024: The White Company launched its latest fragrance, Tuscan Grove. The newest fragrance can be found in numerous products from The White Company, including scented candles, home spray, body care items, and others.
• December 2024: Bath & Body Works has revealed the comeback of its Annual Candle Day event. The event for this year occurred on Saturday, Dec. 7, and Sunday, Dec. 8, 2024, allowing loyalty program members to have early entry on Friday, Dec. 6, in all U.S. stores and online. Bath & Body Works 3-wick candles in festive scents like Vanilla Bean Noel, Twisted Peppermint, and Winter Candy Apple will be offered on Candle Day at the year's lowest price.

Scented Candles Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the scented candles market from 2019-2033.
• The scented candles market research report provides the latest information on the market drivers, challenges, and opportunities in the global market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the scented candles industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.