Saudi Arabia Poultry Market Report

Market Overview:

The Saudi Arabia poultry market size reached a value of USD 19.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.6 Billion by 2033, exhibiting a CAGR of 3.4% during 2025-2033. The rising consumer demand for poultry products, favorable government policies and investments in the poultry sector, and growing awareness of the nutritional benefits of poultry consumption are some of the major factors propelling the market.

Poultry refers to domesticated birds raised for various purposes, primarily for their meat and eggs. Some common types of poultry include chickens, ducks, turkeys, and geese. They are widely raised in agricultural settings for their high-quality protein content and other nutritional benefits. Poultry farming plays a crucial role in the food industry, providing a significant source of animal protein for human consumption. Chickens, in particular, are the most common and extensively farmed poultry worldwide. The versatility of poultry products, along with the relatively short production cycle, makes them an essential component of the world's food supply and a key driver of the agricultural economy.

The increasing demand for poultry products as an affordable and readily available source of protein due to the expanding population and changing dietary habits of individuals, will stimulate the growth of the Saudi Arabia poultry market during the forecast period. Poultry, especially chicken, is a popular choice among consumers owing to its versatility and widespread acceptance in various cuisines. Moreover, extensive investments in the poultry sector due to the rising focus of Saudi government's on achieving food security and reducing dependence on imports is positively influencing the market growth. Along with this, supportive governmental initiatives such as subsidizing poultry feed, providing financial support to local farmers, and facilitating the adoption of modern farming practices that stimulate domestic production, are propelling the market growth. Additionally, favorable geographic and climatic conditions in Saudi Arabia that allow for efficient poultry farming operations, ensuring a continuous and stable supply of poultry products is another major growth-inducing factor. Furthermore, the rising consumer preference for protein-rich and lean poultry products owing to the heightening awareness of health and nutrition among consumers is contributing to the market growth.

Saudi Arabia Poultry Market Trends:

Increasing population and changing dietary patterns

Rapid growth in Saudi Arabia's population has augmented the demand for food, including poultry products. Additionally, the nation is experiencing a shift in dietary preferences, with a higher inclination toward protein-rich foods like poultry. The younger population is adopting more Westernized eating habits, favoring chicken as a versatile and affordable source of nutrition. As urbanization and economic development continue, the demand for convenience foods, such as processed poultry products, is also rising. These factors combined create a significant driver for the Saudi Arabia poultry market, prompting producers to expand their operations and cater to the evolving dietary needs of the population.

Rising government support and investments

The government of Saudi Arabia has prioritized food security and reduced reliance on imports, leading to substantial investments and support in the poultry sector. Proactive policies, subsidies for poultry farmers, and investments in research and technology have been implemented to enhance domestic production. The government's vision of self-sufficiency and boosting local agriculture has fueled advancements in poultry farming practices, disease control, and production efficiency. This support has strengthened the local poultry industry and ensured a consistent supply of poultry products to meet the growing demand of the population.

Favorable geographic and climatic conditions

Saudi Arabia's geographic and climatic conditions provide an ideal environment for poultry farming. The country's warm climate allows for year-round production, reducing seasonal variations in supply. Additionally, the availability of vast expanses of land facilitates large-scale poultry operations and access to ample feed resources. Moreover, Saudi Arabia's strategic location in the Middle East offers access to regional and international markets, making it a potential poultry export hub. These favorable conditions enable efficient poultry farming operations, enhance market competitiveness, and position the country as a significant player in the regional poultry industry.

Saudi Arabia Poultry Market Growth Drivers:

Advancements in Poultry Farming Technology

Technological developments are significantly influencing the Saudi poultry industry by improving efficiency, productivity, and sustainability. Advancements in breeding, feed management, and disease control are allowing producers to satisfy the growing demand for poultry while maintaining high quality standards. Farming automation is lowering labor expenses, enhancing resource efficiency, and accelerating production. These developments also promote more sustainable methods by decreasing water and energy usage. Furthermore, leading companies are incorporating data analysis, Internet of Things (IoT) devices, and artificial intelligence (AI)-based solutions to enable better surveillance of poultry health, resulting in more uniform production and reduced risks. In June 2025, Poulta Inc. revealed a strategic alliance with Tanmiah Food Company to innovate the industry digitally. The partnership will deploy Poulta's AI-driven platform, employing IoT sensors and analytics to enhance production efficiency and sustainability initiatives. This effort will greatly enhance operational efficiency, animal well-being, and cost savings, representing an important milestone in the sector's modernization.

Increasing Focus on Sustainability

Producers in Saudi Arabia are increasingly adopting sustainable farming practices to reduce their environmental impact. This includes efforts to minimize waste, conserve water, and implement energy-efficient technologies that enhance overall farm productivity. A key focus is improving the feed conversion ratio, which lowers the ecological footprint of poultry farming. With the growing consumer awareness regarding food production's environmental consequences, particularly concerning greenhouse gas emissions and resource consumption, producers are aligning their operations with sustainability goals. A prominent example of such efforts is Tanmiah Food Company’s 2025initiative, where the company introduced 100% electric, zero-emission refrigerated trucks for local poultry transportation. Powered by Quantron technology, these trucks reduce carbon emissions by 95 metric tons annually, aligning with Saudi Arabia's Vision 2030. This strategic move underscores Tanmiah’s commitment to sustainability and sets a benchmark for eco-friendly solutions within the poultry industry.

Government Initiatives

Government programs are crucial in fostering the expansion of Saudi Arabia’s poultry sector by concentrating on increasing domestic production and improving self-reliance. These initiatives aim to lessen dependence on poultry imports and motivate consumers to choose products sourced locally. In 2024, Saudi Arabia launched a campaign to promote the consumption of local poultry products. The initiative aimed to boost the Kingdom’s self-sufficiency in poultry production and increase local content. Such effort not only enhances food security but also aids local farmers and fosters economic development. Furthermore, the governing authority is implementing several initiatives, including subsidies, tax benefits, and infrastructure investments, to improve the competitiveness of local poultry farming. These approaches are in line with Saudi Arabia’s Vision 2030, promoting the sustained growth of an independent poultry industry capable of fulfilling the country's increasing need for premium poultry goods.

Saudi Arabia Poultry Industry Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Saudi Arabia poultry market report, along with forecasts at the country level from 2025-2033. Our report has categorized the market based on product type, nature, and distribution channel.

Breakup by Product Type:

• Broiler
• Eggs
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes broiler, eggs, and others. 

 Broilers, raised specifically for meat production, constitute a substantial portion of the poultry industry. The country's increasing population and changing dietary preferences have augmented the demand for broiler meat as a preferred and affordable source of protein. Moreover, poultry producers are focused on maximizing broiler production efficiency through advanced breeding techniques, improved nutrition, and optimized management practices. On the other hand, eggs play a crucial role in meeting the growing demand for high-quality protein and nutrients, thereby propelling the market growth.

Furthermore, Saudi Arabia's rising population base and health-conscious consumer trends have escalated the demand for eggs, which are considered a nutritious and convenient dietary choice. Rising investment by poultry industry in modern egg production technologies, including cage-free and organic systems, to meet diverse consumer preferences has catalyzed the market growth. The combined demand for broiler meat and eggs positions them as key market drivers, incentivizing producers to innovate and expand production capacities to cater to the growing needs of consumers.

Breakup by Nature:

• Organic
• Conventional

A detailed breakup and analysis of the Saudi Arabia poultry market based on the nature has also been provided in the report. This includes organic and conventional.

Organic poultry, produced without synthetic chemicals or antibiotics and raised under strict animal welfare standards, appeals to health-conscious consumers seeking more sustainable and environment-friendly options. The demand for organic poultry is steadily growing as consumers prioritize food safety and traceability.

Furthermore, the rising conventional poultry production, using conventional feed and management practices, due to its cost-effectiveness and ability to meet the larger demand for affordable protein is contributing to the market growth. Conventional poultry products, including broiler meat and eggs, remain a staple in the diet of the majority of the population. The coexistence of both organic and conventional systems allows the Saudi Arabia poultry market to accommodate diverse consumer choices, contributing to market growth and sustainability.

Breakup by Distribution Channel:

• On-Trade
• Off-Trade

A detailed breakup and analysis of the Saudi Arabia poultry market based on the distribution channel has also been provided in the report. This includes on-trade and off-trade.

On-trade refers to the distribution of poultry products to foodservice establishments such as restaurants, hotels, and catering services. The demand from the on-trade sector is influenced by the overall hospitality industry and consumer preferences for dining out. As Saudi Arabia experiences increasing urbanization and a rise in disposable incomes, the on-trade sector expands, leading to a higher demand for poultry in restaurants and eateries.

On the other hand, off-trade involves the distribution of poultry products to retail outlets such as supermarkets, hypermarkets, and convenience stores, where consumers purchase products for home consumption. The off-trade channel is significantly influenced by the changing consumer lifestyle, convenience, and availability of a wide range of poultry products in retail outlets. The coexistence of both on-trade and off-trade channels plays a crucial role in fueling the Saudi Arabia poultry market, allowing producers to cater to various consumption patterns and market segments, thus fostering growth and sustainability in the industry.

Breakup by Region:

• Western Region
• Northern and Central Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Western, Northern and Central, Eastern, and Southern Region.

The different regions of Saudi Arabia, including the Western, Northern and Central, Eastern, and Southern regions, collectively drive the Saudi Arabia poultry market due to their distinct population concentrations and consumer preferences. The Western region, encompassing major cities, such as Jeddah and Mecca, serves as a significant hub for tourism and urbanization, leading to a higher demand for poultry products in restaurants and foodservice establishments. The Northern and Central region, including Riyadh, the capital city, has a dense population and a growing middle class, driving demand for both on-trade and off-trade poultry products.

Moreover, the Eastern region, with its industrial centers and urban population, contributes to the market growth as consumers increasingly prioritize convenience and packaged poultry products. The Southern region, characterized by agricultural activity, also plays a crucial role in the poultry market due to local production and distribution to nearby areas. The diverse demands and consumption patterns across these regions create a dynamic and robust poultry market in Saudi Arabia, encouraging producers to adapt their strategies to meet the specific needs of each region.

Competitive Landscape:

Manufacturers in the Saudi Arabia poultry market are actively embracing innovative practices to meet the growing demand for poultry products and enhance the efficiency of production. Key players have integrated advanced technology into poultry farming operations, enabling automated systems for feeding, watering, and monitoring bird health. Precision agriculture techniques are being adopted to optimize feed usage, reduce waste, and minimize environmental impact. Additionally, manufacturers are investing in genetics research to develop poultry breeds with improved growth rates, disease resistance, and meat quality. Furthermore, the industry is exploring alternatives to antibiotics, such as probiotics and plant-based additives, to promote bird health and ensure food safety. Innovations in processing and packaging technologies are also aimed at extending the shelf life of poultry products and enhancing their presentation. We also expect the market to witness new entrants, increased mergers and acquisitions (M&As), consolidation of product portfolios, and strategic collaborations among key players to drive healthy competition within the Saudi Arabia poultry market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Al Kabeer Group Me
• Almarai Company
• Almunajem Foods Co.
• Al-Wadi Poultry Company
• Al-Watania Poultry
• Arabian Agricultural Services Company (ARASCO)
• Balady Poultry Trading Company
• BRF Global
• Cherkizovo Group
• Saudi Radwa Food Co. Ltd.

Latest News and Developments:

• In April 2025, BRF announced plans to invest up to US$160 million in a new poultry and beef processing plant in Jeddah, Saudi Arabia, through its joint venture, BRF Arabia Holding Company. The plant, scheduled to begin operations in mid-2026, will produce 40,000 tons of halal products annually, creating over 500 jobs. The project supports Saudi Arabia's Vision 2030 by reducing reliance on imports and strengthening the local halal ecosystem.
• In February 2025, Tanmiah Food Company announced that its new "Taste Secrets" range of marinated fresh chicken was shortlisted for the Gulfood Innovation Awards 2025 in the 'Best Meat & Poultry Product' category. The range features convenient, healthy, and flavorful chicken breasts in various authentic marinades. Tanmiah's commitment to sustainability and quality is reflected in the product's design and ingredients.
• In January 2025, Tanmiah Food Company announced a partnership with China’s Chengdu Design & Research Institute to build 100 poultry broiler houses across Saudi Arabia. The project, aimed at boosting food security and supporting Vision 2030, will begin in January 2025 and is expected to complete by December 2026. The facilities will integrate automation and Industry 4.0 technologies for sustainability and efficiency.
• In December 2024, Naqi Water Company announced an investment of SAR 12.31 million (US$3.28 million) to boost Saudi Arabia’s egg production by 450%, aiming for 165 million eggs annually. The project, set to launch in September 2025, was a partnership with Belad Al Sham Contracting Company. The initiative marked a significant step in expanding the Kingdom's poultry and egg production capabilities.
• In November 2024, Al Watania Poultry unveiled the Middle East’s largest cooling plant, with a capacity of 17,700 kW, to enhance efficiency and support food security. The plant had service a high-capacity automated slaughterhouse and cold storage facilities. Al Watania is committed to sustainable practices and reducing emissions through advanced technology and renewable energy partnerships.
• In July 2024, JBS, the world’s largest poultry producer, announced the opening of a new chicken nugget plant in Jeddah, Saudi Arabia, with a $50 million investment. This move aligned with Saudi Arabia's "Vision 2030" and JBS's strategy to expand its value-added product production in the region.

Saudi Arabia Poultry Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia poultry market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia poultry market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia poultry industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.