Saudi Arabia Mattress Market

Saudi Arabia Mattress Market Size and Share:

The Saudi Arabia mattress market size was valued at USD 381 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 738 Million by 2033, exhibiting a CAGR of 7.6% from 2025-2033. The market is witnessing growth due to the escalating population coupled with urbanization and growing awareness for health and wellness. Additionally, the growing demand for eco-friendly mattresses, the rise of e-commerce platforms, and the increasing popularity of sleep mattress technology are expanding the market.

The rising affluence of the Saudi population, coupled with urbanization and a growing population, has significantly boosted the demand for high-end mattresses. For instance, in July 2024, Saudi Arabia's population reached 33,962,757, growing at a rate of 1.776%. With an additional 603,031 people projected to join the population in the coming year, urban areas are experiencing rapid expansion. This growth is fostering a larger middle and upper class, particularly in cities where demand for premium products is increasing. Consumers are investing in high-quality mattresses that offer superior comfort, advanced features, and durability to enhance their lifestyle. Manufacturers are meeting this demand by introducing memory foam, hybrid, and orthopedic mattresses, catering to the needs of a modern, urban population.

The escalating consciousness regarding health and wellness is driving the Saudi Arabia mattress market. Consumers are becoming more conscious of the importance of sleep for overall health, leading them to prioritize mattresses that promote better posture and reduce sleep-related ailments such as back pain. For example, in 2024, as per. Industry reports, the Saudi healthcare investments were set to stand at $13.3 billion, including Dallah Health's acquisition of two hospitals (749 beds) and a new 250-bed Riyadh hospital project worth SR4 billion. Consequently, there is a growing necessity for more orthopedic and ergonomically designed mattresses that have the capacity to provide the necessary comfort and support, which has expanded the market. This change in consumer preferences is forcing brands to innovate and develop products that suit these health-conscious trends.

Saudi Arabia Mattress Market Trends:

Growing Demand for Eco-Friendly Mattresses

The growing demand for eco-friendly mattresses in Saudi Arabia reflects a broader global shift toward sustainability and environmental consciousness. Consumers in the region are increasingly prioritizing mattresses made from sustainable, renewable resources like organic cotton, natural latex, and bamboo fibers, which are nontoxic, biodegradable, and environmentally responsible. This trend caters to the escalating awareness of environmental complications and the desire for healthier, toxin-free living environments. For example, in 2024, the Saudi mattress manufacturer Spring Air introduced its Four Seasons collection ranging from $1,599 to $2,599, featuring Joma wool, Talalay latex, and season-specific fibers, blending sustainability with luxury. These materials cater to eco-conscious and wellness-focused consumers, emphasizing comfort and environmental responsibility. Manufacturers are Manufacturers are adjusting to this inclination by integrating green technologies and sustainable practices into their products, positioning themselves as responsible brands. As consumer preferences evolve, this movement is expected to further drive innovation in the mattress industry and accelerate global adoption of eco-friendly solutions.

Rise of E-Commerce for Mattress Sales

The growth of e-commerce is revolutionizing the landscape of mattress buying in Saudi Arabia. Internet and mobile device penetration is growing, and more consumers are choosing to buy mattresses online rather than from physical stores. For example, in 2024, the online share of Saudi Arabia's mattress retail market, currently at 10%, is expected to increase annually by 14.9% to reach 17.4% by 2028, which will be a very strong expansion in e-commerce. host of convenience, detailed information regarding the products offered, and lower prices is quite appealing to the Saudi customer in order to experience shopping without hassles. Further, online mattress companies, many using direct-to-consumer models, are making further inroads with home delivery, trial periods, and the like. This shift in consumer behavior is disrupting the traditional retail structures and compelling established mattress brands and retailers to invest in digital marketing, improve their online presence, and adopt e-commerce strategies to remain competitive in the evolving market. E-commerce is going to continue to shape the mattress market as more consumers are embracing the online shopping experience.

Increasing Popularity of Sleep Technology Integration

The introduction of sleep technology into mattresses is another recent trend that has taken hold in the mattress market of Saudi Arabia. The demand for improving the quality of sleep to maintain health and wellness will lead to mattresses featuring high-end technology gaining increased traction. Technologies that allow consumers to control temperature, smart sensors, and firmness adjustments all serve to deliver individualized experiences with a fine-tuning option so that the comfort preferences of each consumer can be met. For example, in November 2024, Eight Sleep, the world's first sleep fitness company, launched itself in the UAE with the Pod 4 Ultra, priced at AED 18,999. The AI-powered mattress topper offers features like cooling, snore detection, and adjustable sleeping positions, supported by health-grade sensors that track metrics such as heart rate variability and sleep stages, further improving sleep quality. Demand for wellness-oriented products will continue to increase, and customers will be seeking high-tech solutions that offer convenience, customization, and comfort. This is the reason why growth in the mattress market is likely to continue, with manufacturers investing in the use of cutting-edge technology to cater to the needs of health-conscious consumers.

Saudi Arabia Mattress Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Saudi Arabia mattress market, along with forecasts at the country and regional levels from 22025-2033. The market has been categorized based on type, application, and distribution channel.

Analysis by Type:

• Inner Spring
• Memory Foam
• Latex
• Others

Inner spring mattresses are also a favorite choice in Saudi Arabia, mainly due to their low price, long-lasting durability, and comfort. The mattresses support a person using a system of metal coils, thereby giving a more responsive and traditional sleeping experience. Inner spring mattresses are commonly chosen in Saudi Arabia's growing middle class for cost-effectiveness and reliable performance and are available throughout all retail channels.

Memory foam mattresses in Saudi Arabia have already seen tremendous increases in market share where mattresses are molded to the shape of the person for comfort and pressure relief. As consumers increasingly are seeking quality sleep, memory foam offers support that motion has been isolated. This would be the kind of mattress that is slowly catering to the health-conscious growing demand for premium experiences in sleep.

Latex mattresses are increasingly gaining popularity in Saudi Arabia, being eco-friendly mattresses and having a longer durability. Produced from the latex of the rubber tree, these mattresses give a firm sleeping surface that is comfortable yet ensures good support and breathability. The fact that most consumers today care about health and sustainability has led to the increase in popularity of latex mattresses, offering long-lasting, hypoallergenic, and naturally sourced products for the betterment of health and overall well-being.

Analysis by Application:

• Residential
• Commercial

The residential segment dominates the Saudi Arabian mattress market. The reason for this is an increase in the demand for good-quality, comfortable sleeping solutions within the home. Consumers are spending more on premium mattresses as they improve the quality of sleep and health, particularly with the rise of a growing middle and upper class. Increasing awareness about wellness and the significance of quality rest in everyday life further support this trend.

The commercial sector, including hotels and resorts as well as health care facilities, holds significant importance in the Saudi Arabian mattress market. Due to the rapid growth of tourism and hospitality industries in the country, there is a strong demand for high-class mattresses that ensure guest comfort. Increasingly, commercial sectors are investing in orthopedic and durable mattresses to meet various customer demands and improve the quality of services in healthcare and accommodations.

Analysis by Distribution Channel:

• Online
• Offline

The online distribution channel is rapidly growing in the Saudi Arabian mattress market, driven by increased internet penetration and customer preference for convenience. E-commerce platforms provide a broad range of mattress options, detailed product information, competitive pricing, and home delivery services. This channel is especially prevalent among tech-savvy consumers seeking a hassle-free shopping experience and flexible return policies.

The offline distribution channel remains essential in the Saudi Arabian mattress market, where traditional retail stores and showrooms provide customers with the opportunity to physically test mattresses before purchasing. This channel continues to serve a large segment of the population who value in-person interactions and expert advice. Additionally, it offers immediate product availability and delivery, meeting the needs of consumers seeking instant gratification and personalized service.

Regional Analysis:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The Northern and Central regions of Saudi Arabia are significant contributors to the mattress market, driven by the growing urbanization and rising disposable incomes in cities like Riyadh and Al-Qassim. This region is experiencing increased demand for premium and luxury mattresses as the middle and upper classes seek improved sleep quality. Retail stores and online channels cater to these evolving consumer preferences.

The Western region, particularly cities like Jeddah and Mecca, plays a vital role in the mattress market, fueled by a booming tourism industry and a diverse population. With a high demand for hospitality-related mattresses in hotels and resorts, this region also sees robust retail sales driven by local residents seeking comfort and quality in their home purchases. The accelerating awareness regarding health and wellness further drives demand for premium sleep products.

The Eastern region, including major cities such as Dammam and Khobar, benefits from strong industrial growth and a large expatriate population. The demand for mattresses in this region is influenced by both residential and commercial sectors, including the hospitality industry. As disposable incomes rise, elevate, customers are increasingly opting for advanced mattress types like memory foam and orthopedic models for enhanced comfort.

The Southern region of Saudi Arabia, including cities like Abha and Najran, has seen a steady rise in mattress demand, primarily due to growing urbanization and improved living standards. While the market is more price-sensitive compared to other regions, there is a noticeable shift toward higher-quality mattresses as consumers become more health-conscious and prioritize sleep quality. Retail and local distribution networks are expanding to meet these needs.

Competitive Landscape:

The competitive landscape of the Saudi Arabia mattress market is highlighted by the robust presence of both local and international players offering a diverse range of products. Leading global brands, such as Tempur-Pedic, Sealy, and Serta, compete with regional manufacturers, including Al-Dawliah and Sleep High, by providing high-quality mattresses designed for comfort and durability. The market is increasingly influenced by innovations in sleep technology, with companies integrating features like smart sensors, temperature control, and adjustable firmness. Additionally, the growing prominence of direct-to-consumer sales models along with e-commerce platforms expansion is reshaping competition, pushing traditional retailers to adopt digital strategies to stay competitive. For instance, in 2024, Saudi Industrial Development Company (SIDC) announced plans for its subsidiary, Sleep High, to issue SAR 10 million Murabaha Sukuk via Sukuk Capital’s platform. Compliant with Islamic Sharia, the offering aims to finance working capital and is subject to approval per applicable rules and regulations.

The report provides a comprehensive analysis of the competitive landscape in the Saudi Arabia mattress market with detailed profiles of all major companies, including:

• Almutlaq Group
• Intercoil
• King Koil
• Sealy
• Sleep High
• SleepNice
• Tempur

Latest News and Developments:

• In June 2024, Bedding Industries of America partnered with Saudi-based Bed Quarter Co. to produce and distribute Eclipse mattresses across Saudi Arabia, GCC countries, Jordan, Syria, Lebanon, and North Africa, strengthening its Middle East presence.
• In 2024, Tempur Sealy launched the 2024 TEMPUR-Adapt mattress collection, featuring Adapt, ProAdapt, and LuxeAdapt models. Starting at $2,199 (queen), these premium mattresses highlight innovation and comfort in the sleep industry.

Saudi Arabia Mattress Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia mattress market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia mattress market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia mattress industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.