Saudi Arabia Home Textile Market

Saudi Arabia Home Textile Market Size and Share:

The Saudi Arabia home textile market size was valued at USD 1,225 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,688 Million by 2033, exhibiting a CAGR of 3.63% from 2025-2033. The market is facing notable expansion influenced by elevating urbanization, a rise in disposable income, and growing demand for luxury and ecofriendly products.

The Saudi Arabia home textile market is driven by rapid urbanization and the growing number of residential projects fueled by the Kingdom’s Vision 2030 initiative. According to industry reports, Saudi banks issued SR10.06 billion ($2.7 billion) in residential mortgages in November 2024 a 51.23% annual increase. Apartment lending surged 60.6% reflecting changing preferences as demand outpaces supply in major cities like Riyadh. This economic diversification plan has led to significant investments in the housing and tourism sectors driving demand for premium home textiles such as bed linens, curtains, and upholstery. The rising disposable income and increased consumer preference for luxurious and aesthetically pleasing home décor are further propelling the market's growth.

Another critical driver is the growth of e-commerce platforms which has enhanced accessibility to a varied range of home textile products. According to industry reports, Saudi Arabia is emerging as a dynamic e-commerce hub generating $10 billion in revenue and ranking 28th globally. Consumers increasingly seek convenience and variety opting for online purchases that offer customization and competitive pricing. The influence of global trends and the increasing focus on sustainability are shaping the market as eco-friendly and ethically sourced textiles gain popularity.

Saudi Arabia Home Textile Market Trends:

Government Investments in Real Estate

Saudi Arabia's Vision 2030 initiative has significantly boosted the country's real estate sector with substantial investments directed toward the construction of residential, commercial, and hospitality projects. According to industry reports, Saudi Arabia's real estate sector transformed in 2024 with SR4.9 trillion ($1.3 trillion) invested in infrastructure. A 38% rise in transactions valued at SR78.3 billion demonstrates growth. Key reforms and giga-projects like NEOM and Qiddiya are set to enhance urban living, boost tourism, and elevate market confidence. This strategic focus aims to diversify the economy and accommodate the growing urban population leading to a rising demand for home textiles. Large-scale developments including luxury hotels, residential complexes, and entertainment hubs require high-quality textiles such as curtains, bed linens, and upholstery to meet modern aesthetic and functional needs.

Increased Demand for Sustainable Textiles

As consumer awareness of environmental sustainability grows there is a noticeable shift toward eco-friendly home textiles in Saudi Arabia. More consumers are prioritizing products made from organic, biodegradable, or recycled materials seeking to reduce their environmental impact. This shift is prompted by concerns over pollution and waste as well as a growing preference for products that cater to the sustainable living methods. Manufacturers are responding by developing textiles that are not only environmentally friendly but also offer high quality, durability, and aesthetic appeal. The demand for such sustainable home textiles is expected to rise as eco-conscious consumer behavior continues to influence purchasing decisions. As the requirement for sustainable and environmentally safe products continues to rise companies are expanding their presence to meet consumer needs. For instance, in March 2024, Sedar Global opened two new stores, located in Dubai Festival Plaza, Tabuk, KSA, and UAE. These openings mark the brand's continued expansion in the MENA region, enhancing consumer engagement with innovative design options and sustainable products for home interiors.

Expansion of E-Commerce Platforms

The rapid growth of e-commerce in Saudi Arabia is transforming the home textile market by offering consumers convenient access to a wide variety of products. Online shopping platforms allow consumers to explore diverse options from bed linens to curtains with the added benefit of customization. This shift toward digital retail has expanded the reach of home textile brands making products more accessible and affordable. The growing internet penetration and widespread use of mobile technology in Saudi Arabia are driving the expansion of e-commerce platforms. According to industry reports, in early 2024, Saudi Arabia had 36.84 million internet users achieving a 99.0% penetration rate. Social media users numbered 35.10 million, representing 94.3% of the population. Additionally, there were 49.89 million active cellular mobile connections, equating to 134.1% of the total population. E-commerce platforms enable brands to offer customer reviews, detailed product information, and tools for virtual designing, enhancing the shopping experience and driving the demand for unique and tailored home textile solutions.

Saudi Arabia Home Textile Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Saudi Arabia home textile market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product and distribution channel.

Analysis by Product:

• Bed Linen
• Bath Linen
• Kitchen Linen
• Upholstery
• Floor Covering
   

Bed linen is a significant segment in the Saudi Arabia home textile market driven by the growing demand for premium, comfortable and aesthetically pleasing bedding products. Consumers increasingly seek high quality bed linens made from breathable, soft fabrics such as linen, cotton, or blends. The rising preference for luxury bedding along with a variety of designs, colors, and sizes is fueling market growth. Global trends like minimalistic and modern styles seem to be influencing the consumer's choices. Retailers are also producing customized bed linen to suit preferences, and so this is quite an essential part of the home textile market.

Bath linens such as towels, bathrobes, and shower curtains occupy a high position in the home textiles market in Saudi Arabia. The rising focus of consumers on quality comfort and durability in bath linens has led them to prefer soft, absorbent, and durable bath linens made of cotton, bamboo, and microfiber materials. With the growing demand for luxury and spa-like experiences high-quality bath linen products are receiving preference. Customers are also becoming more environment-conscious, hence looking for eco-friendly and sustainable bath linen. The retailers are adapting to these changing consumer dynamics by offering vast designs and eco-conscious choices in bath linen.

Kitchen linen is a growing segment of the home textiles market in Saudi Arabia. People have begun showing great interest in cooking with increasingly functional and good-looking kitchen accessories. The product lines to cater to these emerging trends and consumers' desires are dish towels, aprons, tablecloths, and oven mitts from durable easy to care fabrics. Kitchen linen which combines both utility and aesthetic value is a fast-growing area for trends like vivid colors, patterns, and designs. As culinary culture in Saudi Arabia continues its shift it has also sought after premium kitchen textiles that carry value both as useful and aesthetic elements. Eco-friendly kitchen linen products are gaining popularity among the environmentally conscious consumers.

Upholstery fabrics are one of the key product categories in the Saudi Arabia home textile market driven by the rising demand for furniture customization and interior design. Consumers are ctively navigating for superior-quality, durable and visually appealing fabrics for reupholstering sofas, chairs and other furniture pieces. This is a growth period for the market in both traditional and modern upholstery designs with materials that offer comfort, durability and ease of maintenance. Velvet, leather and microfiber are popular upholstery fabrics. Demand for custom-made and designer upholstery fabrics is also expected to increase due to the fact that more people are investing in home décor and renovation.

Floor coverings that include carpets, rugs and mats is an essential segment of the home textiles market in Saudi Arabia. As it remains a prime aspect of house design for most home owners floor coverings are increasingly perceived as integral parts of home furnishings. The requirement for durable, excellent-quality, and aesthetically pleasing products such as Persian carpets, modern rugs and area mats continues to rise. Consumers are also attracted towards materials and textiles that sustain and are ecofriendly such as wool and jute fibers. Apart from traditional designs modern consumers are looking toward floor coverings and designs that fit into modern, customized interiors.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others
   

Supermarkets and hypermarkets are the significant distribution channel in the Saudi Arabia home textile market. They offer a wide range of home textiles such as bed linens, towels, and curtains all in one place. The advantage of buying home essentials while shopping for groceries and other household products at supermarkets and hypermarkets is why they are favorite shopping destinations. With the expansion of retail chains such as Carrefour, Lulu, and Panda, consumers can easily access home textile products at competitive prices. Seasonal discounts in these stores make them even more attractive to price cautious shoppers.

Specialty stores are also an important part of the Saudi Arabia home textile market, offering high-quality products in curated selections. Specialty stores are usually dedicated to certain categories of home textiles, like bed linens, curtains, or upholstery. These stores tend to offer a better experience of personalized shopping. The customers visiting specialty stores are generally looking for premium, branded, or unique home textile items not commonly found in supermarkets. The focus on quality and design ensures that these stores cater to the luxury or niche products sought after by consumers. Specialty stores often offer professional advice that aids consumers to form more informed procurement decisions.

Online stores have experienced a surge in Saudi Arabia's home textile market due to the growing demand for ecommerce. These online platforms allow consumers to explore a variety of home textiles from the comfort of their homes. Online shopping has become a preferable option for numerous with home delivery options, easy returns, and detailed product information. Ecommerce giants such as Souq.com (Amazon), Noon, and other specialized platforms offer a wide range of textile options often with customization and personalized features. The capability of price comparison, read reviews, and explore international brands has opened up consumer access to home textiles.

Regional Analysis:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region
   

Northern and Central regions contribute considerably to the home textile market. Riyadh-the capital is the key urban hub, which in itself is one of the reasons driving demand for these products. A growing middle class in the region is becoming more interested in spending on interior decor and other home textiles and furniture. High quality and attractive designs are contributing factors to a higher demand in the bed linen, bath linen, and upholstery market. Rapid urbanization and the development of residential complexes in cities such as Riyadh, Qassim, and Hail are boosting the demand for home textiles. Retailers are increasing their footprints in these regions to cater to the emerging market.

The Western Region including cities like Jeddah, Mecca, and Medina is an important region of the Saudi Arabia home textile market due to its high population density and cultural significance. As a large port city and commercial center, Jeddah is the nerve center that fuels most of the home textiles demand- especially luxury textiles. Its vicinity to Mecca and Medina with millions of tourists visiting annually heightens demand in the hospitality segment for good-quality textiles. More consumers are opting for the modern, style, and ecologically friendly textiles that align to global design in this region.

Due to its heavy industrial and commercial zone, the cities of Dammam, Khobar, and Jubail in Eastern region make an important part of the Saudi Arabian home textile market. Since it is a prime area for the oil and gas sectors, the region is highly affluent, leading to a demand in premium home textiles. The growth of urban centers and the rise in residential and commercial developments are contributing to the increasing demand for various home textile products such as upholstery and floor coverings. The region's heterogenous population seeks a variety of textiles that address both contemporary and conventional design preferences.

The Southern Region including cities like Abha, Jazan and Najran presents unique growth opportunities in the Saudi Arabia home textile market. This region is characterized by its cooler climate and scenic landscapes leading to increased demand for cozy home textiles such as blankets, bed linens and curtains. The magnifying population and proliferating middle class are also driving the demand for affordable yet stylish home textile products. This means that investment by the government in infrastructure and tourism development will drive the demand for home textiles both in the residential and hospitality sectors in cities such as Abha in the future.

Competitive Landscape:

The home textile market in Saudi Arabia is intensely competitive featuring a blend of established local and international firms striving for market share. Key elements fueling competition include the quality of products, unique designs, and a robust emphasis on sustainability. There is a growing preference among consumers for high-end, eco-friendly textiles accompanied by an increasing demand for personalized and distinctive designs. E-commerce platforms are becoming essential for brands seeking to proliferate their reach. Companies that adapt to consumer trends like sustainable materials and digital interaction are securing a competitive advantage in this swiftly changing market.

The report provides a comprehensive analysis of the competitive landscape in the Saudi Arabia home textile market with detailed profiles of all major companies, including:

• Bed Quarter (Al Mazro Group)
• Omar Kassem Alesayi Group
• Satex
• Tawreed
• Watheer International

Latest News and Developments:

• In June 2024, Bedding Industries of America (BIA) announced its partnership with Saudi Arabia's Bed Quarter Co. to expand the Eclipse brand in the Middle East and North Africa. Bed Quarter, with over 40 stores and a modern facility, planned to manufacture and distribute Eclipse mattresses across multiple countries.
• In July 2024, Bediroğlu Tekstil, a prominent Turkish textile company engaged in B2B meetings during a trade delegation organized by the Istanbul Carpet Exporters’ Association (IHIB) to foster alliance in the carpet segment with Saudi Arabia. The delegation showcased Bediroğlu's products, aiming to bolster its market presence in Saudi Arabia.

Saudi Arabia Home Textile Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia home textile market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia home textile market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia home textile industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.