Saudi Arabia Gift Card and Incentive Card Market

Market Overview:

Saudi Arabia gift card and incentive card market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.4 Billion by 2033, exhibiting a growth rate (CAGR) of 12.5% during 2025-2033. The increasing popularity of loyalty programs among businesses to create a positive feedback loop that benefits customers and extends their reach to a wider audience is primarily driving the market growth.

A gift card and an incentive card are both types of prepaid cards, each serving distinct purposes. It holds a specific monetary value that the recipient can use for purchases at a designated retailer or within a specific network of affiliated stores. Gift cards are a popular choice for gift-givers as they allow the recipient the freedom to select their preferred items while ensuring a predetermined spending limit. In contrast, an incentive card is often provided by businesses or organizations to motivate or reward individuals. It can be loaded with a monetary value or points, which can be redeemed for various rewards, merchandise, or even cash bonuses. An incentive card functions as tangible incentives to encourage specific behaviors or achievements, such as meeting sales targets, participating in surveys, or completing designated tasks.

Saudi Arabia Gift Card and Incentive Card Market Trends:

The Saudi Arabia gift card and incentive card market have been experiencing significant growth and innovation in recent years, reflecting evolving consumer preferences and the strategic initiatives of businesses and organizations. The regional market is witnessing a notable shift towards digital gift cards and incentive cards. Mobile and e-gift cards have gained popularity, driven by the convenience they offer to both consumers and businesses. This digital transformation aligns with the broader trend of increasing smartphone penetration and the desire for contactless payment options. Additionally, businesses in Saudi Arabia are increasingly recognizing the value of gift cards and incentive cards as tools for employee recognition and customer loyalty, which is acting as another significant growth-inducing factor. Besides this, companies are using these cards to incentivize employee performance, boost morale, and foster customer engagement. This trend is expected to continue as organizations prioritize talent retention and customer loyalty. Furthermore, many businesses in Saudi Arabia are incorporating gift cards and incentive cards into their loyalty programs. These cards serve as rewards for customer loyalty and participation, creating a positive feedback loop that benefits both customers and businesses. The latest trends emphasize digitalization, e-commerce integration, personalization, and strategic corporate gifting, which in turn, is expected to catalyze the market growth over the forecasted period.

Saudi Arabia Gift Card and Incentive Card Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, distribution channel, and consumer.

Product Insights:

• E-Gift Card
• Physical Card
   

The report has provided a detailed breakup and analysis of the market based on the product. This includes e-gift card and physical card.

Distribution Channel Insights:

• Online
• Offline
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.

Consumer Insights:

• Individual
• Corporate
   

The report has provided a detailed breakup and analysis of the market based on the consumer. This includes individual and corporate.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Gift Card and Incentive Card Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia gift card and incentive card market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Saudi Arabia gift card and incentive card market?
• What is the breakup of the Saudi Arabia gift card and incentive card market on the basis of product?
• What is the breakup of the Saudi Arabia gift card and incentive card market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia gift card and incentive card market on the basis of consumer?
• What are the various stages in the value chain of the Saudi Arabia gift card and incentive card market? 
• What are the key driving factors and challenges in the Saudi Arabia gift card and incentive card?
• What is the structure of the Saudi Arabia gift card and incentive card market and who are the key players?
• What is the degree of competition in the Saudi Arabia gift card and incentive card market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia gift card and incentive card market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia gift card and incentive card market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia gift card and incentive card industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.