Saudi Arabia Fast Food and Quick Service Restaurant Market

Saudi Arabia Fast Food and Quick Service Restaurant Market Overview:

The Saudi Arabia fast food and quick service restaurant market size reached USD 2.47 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.50 Billion by ​2033​, exhibiting a growth rate (CAGR) of 3.96% during ​2025-2033​. ​Rapid urbanization, inflating incomes, rising young, tech-savvy population seeking convenience, increased tourism, and government initiatives like Vision 2030, promoting economic diversification and supporting the food industry, are some of the major factors driving the market growth.

Saudi Arabia Fast Food and Quick Service Restaurant Market Trends:

Urbanization and Changing Lifestyles

Rapid urbanization in Saudi Arabia has significantly altered consumer behavior, especially in major cities like Jeddah, Dammam, and Riyadh. As more people move to urban areas, lifestyles have become faster-paced, increasing the demand for convenient dining options like fast food and QSRs. Busy work schedules, longer commutes, and dual-income households have reduced time for home cooking, making quick dining solutions highly attractive. Additionally, younger urban populations are increasingly influenced by Western food culture and seek global and fusion food experiences. This shift is driving the expansion of both international and local QSR chains. The availability of delivery apps and online ordering has further enhanced accessibility, which is driving Saudi Arabia fast food and quick service restaurant market growth. For instance, in June 2023, a cloud-based data analytics platform, GapMaps, which helps brands choose the best locations for their physical stores, published its inaugural Fast Food and Quick Service Restaurant (QSR) Retail Network Report for 2023 in Saudi Arabia. The study presents the market share and number of stores for 15 top fast food and quick-service restaurant (QSR) businesses.

Rising Disposable Incomes and Youth Demographics

Saudi Arabia has a young, dynamic population, with nearly 70% under the age of 35. This demographic group has increased purchasing power and a strong preference for fast, affordable, and trendy dining experiences, thereby fueling the Saudi Arabia fast food and quick service restaurant market share. Rising disposable incomes, driven by diversification of the economy and job growth, enable consumers to spend more on out-of-home food options. Fast food and QSR brands appeal to this group due to their affordability, speed, and modern branding. Promotions, combo meals, and social media marketing have further attracted this audience. As the youth seek novelty and convenience in their dining habits, the fast food sector continues to see robust growth across the kingdom.

Vision 2030 and Tourism Growth

Saudi Arabia’s Vision 2030 initiative aims to diversify the economy beyond oil and develop sectors like tourism, entertainment, and hospitality, which is creating a positive impact on the Saudi Arabia fast food and quick service restaurant market outlook. As part of this transformation, the country is witnessing an influx of international visitors and new entertainment hubs, fueling demand for convenient dining options. The development of giga-projects, such as NEOM and Qiddiya, is increasing foot traffic in urban and tourist areas, creating opportunities for QSR expansion. Additionally, government support for franchising and FDI in the food sector is encouraging international chains to enter and grow in the Saudi market. These macroeconomic reforms, coupled with rising tourism, are key drivers of growth for the fast food and quick service industry.

Saudi Arabia Fast Food and Quick Service Restaurant Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for ​2025-2033​. Our report has categorized the market based on business model, cuisine, product type, and service type.

Business Model Insights:

• Independent
• Chain and Franchise

The report has provided a detailed breakup and analysis of the market based on the business model. This includes independent and chain and franchise.

Cuisine Insights:

• American
• Chinese
• Italian
• Mexican
• Japanese
• Turkish and Lebanese
• Others

A detailed breakup and analysis of the market based on the cuisine have also been provided in the report. This includes American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, and others.

Product Type Insights:

• Burgers and Sandwiches
• Pizzas and Pastas
• Drinks and Desserts
• Chicken and Seafood
• Others

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes burgers and sandwiches, pizzas and pastas, drinks and desserts, chicken and seafood, and others.

Service Type Insights:

• Online Service
• Offline Service

A detailed breakup and analysis of the market based on the service type have also been provided in the report. This includes online service and offline service.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Fast Food and Quick Service Restaurant Market News:

• In November 2024, Dog Haus, the fast casual dining brand, has been launched in Saudi Arabia. It offers gourmet hot dogs, burgers, sausages, and fried chicken sandwiches, all featuring unique toppings and presented on grilled Hawaiian rolls.
• In September 2023, a prominent Quick Service Restaurant (QSR) operator based in Saudi Arabia, Alamar Foods, collaborated with MoEngage, a platform for marketing automation and customer engagement, to enhance personalized communication with its clientele.

Saudi Arabia Fast Food and Quick Service Restaurant Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia fast food and quick service restaurant market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia fast food and quick service restaurant market on the basis of business model?
• What is the breakup of the Saudi Arabia fast food and quick service restaurant market on the basis of cuisine?
• What is the breakup of the Saudi Arabia fast food and quick service restaurant market on the basis of product type?
• What is the breakup of the Saudi Arabia fast food and quick service restaurant market on the basis of service type?
• What is the breakup of the Saudi Arabia fast food and quick service restaurant market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia fast food and quick service restaurant market? 
• What are the key driving factors and challenges in the Saudi Arabia fast food and quick service restaurant market?
• What is the structure of the Saudi Arabia fast food and quick service restaurant market and who are the key players?
• What is the degree of competition in the Saudi Arabia fast food and quick service restaurant market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia fast food and quick service restaurant market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia fast food and quick service restaurant market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia fast food and quick service restaurant industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.