Saudi Arabia Digital Signage Market

Saudi Arabia Digital Signage Market Overview:

The Saudi Arabia digital signage market size reached USD 270.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 566.3 Million by 2033, exhibiting a growth rate (CAGR) of 7.90% during 2025-2033. The market growth is driven by expanding entertainment events and venues requiring dynamic communication tools, along with rapid technological advancements that enhance display quality, interactivity, and integration capabilities across industries focused on client engagement and operational efficiency.

Saudi Arabia Digital Signage Market Trends:

Growth of the Event and Entertainment Industry

The rapid expansion of Saudi Arabia’s event and entertainment industry is significantly accelerating the demand for advanced digital signage solutions. As Saudi Arabia becomes a regional hub for concerts, sporting events, cultural festivals, and large-scale exhibitions, organizers are relying on digital signage to deliver real-time updates, navigation guidance, event schedules, and promotional content. These dynamic displays are not only enhancing the overall visitor experience but also enabling smoother crowd management and more efficient communication during high-traffic events. Entertainment venues, including cinemas, amusement parks, and live performance spaces, are also integrating digital signage for ticketing, advertising, and interactive features that contribute to immersive and modern environments. The sector’s technological needs are evolving in line with Vision 2030, which aims to position Saudi Arabia as a global destination for tourism and entertainment. In March 2025, Technology West Group (TWG) expanded into the Saudi market through a strategic partnership with H.R.H. Prince Abdulaziz bin Abdullah, focusing on delivering audiovisual solutions such as digital signage, immersive systems, and network integration. This initiative supports the vision by equipping entertainment and hospitality venues with cutting-edge technologies. As investment continues in infrastructure and international event hosting, the role of digital signage as a communication and engagement tool is becoming even more integral.

Technological Advancements and Integration

Progress in digital display technologies is greatly propelling the expansion of the digital signage market in Saudi Arabia. Improved attributes like ultra-high-definition displays, organic light-emitting diode (OLED) screens, interactive touch functions, and energy-efficient technologies are making digital signage more vibrant, visually attractive, and adaptable for numerous uses. The incorporation of new technologies such as artificial intelligence (AI), the internet of things (IoT), and cloud-based content management is enhancing the capabilities of these systems, facilitating real-time updates, focused messaging, and remote monitoring. These advancements are particularly beneficial in industries like retail, healthcare, transportation, and hospitality, where audience engagement, quick responsiveness, and operational efficiency are vital. Companies are progressively utilizing digital signage not only for showcasing content but also for interactive advertising, analytics monitoring, and combined social media interaction. To cater to this increasing interest, dmg events initiated the Saudi Signage Expo in March 2023, set for January 2024 at the Riyadh International Convention & Exhibition Centre. The event sought to highlight the growth of Saudi Arabia's signage sector, especially in the digital area, and included over 100 exhibitors. It was anticipated to attract more than 7,000 participants from major industries like advertising, hospitality, and retail. The expo showcased the robust market activity and emphasized how ongoing technological advancements are influencing the demand for digital signage.

Saudi Arabia Digital Signage Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. our report has categorized the market based on type, component, technology, application, location, and size.

Type Insights:

• Video Walls
• Video Screen
• Transparent LED Screen
• Digital Poster
• Kiosks
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes video walls, video screen, transparent LED screen, digital poster, kiosks, and others.

Component Insights:

• Hardware
• Software
• Service

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes hardware, software, and service.

Technology Insights:

• LCD/LED
• Projection
• Others

The report has provided a detailed breakup and analysis of the market based on the technology. This includes LCD/LED, projection, and others.

Application Insights:

• Retail
• Hospitality
• Entertainment
• Stadiums and Playgrounds
• Corporate
• Banking
• Healthcare
• Education
• Transport
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes retail, hospitality, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education, transport, and others.

Location Insights:

• Indoor
• Outdoor

The report has provided a detailed breakup and analysis of the market based on the location. This includes indoor and outdoor.

Size Insights:

• Below 32 Inches
• 32 to 52 Inches
• More than 52 Inches

A detailed breakup and analysis of the market based on the size have also been provided in the report. This includes below 32 inches, 32 to 52 inches, and more than 52 inches.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Digital Signage Market News:

• In February 2025, M-Cube designed and installed bespoke digital signage for the new Dolce&Gabbana flagship store in Diriyah, Saudi Arabia, which is part of the Vision 2030 initiative. The store, the largest Dolce&Gabbana boutique in the Gulf, features custom LED solutions integrated with a real-time content management system to create an immersive, dynamic shopping experience.
• In February 2025, the Digital Signage Expo Riyadh will take place from August 24-26, 2025, at the Riyadh International Convention & Exhibition Center. The event will showcase innovations in digital signage, aligning with Saudi Arabia's Vision 2030 to boost smart communication technologies across sectors like retail, hospitality, and entertainment. It's a key opportunity for professionals to engage with the latest trends in visual communication.

Saudi Arabia Digital Signage Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia digital signage market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia digital signage market on the basis of type?
• What is the breakup of the Saudi Arabia digital signage market on the basis of component?
• What is the breakup of the Saudi Arabia digital signage market on the basis of technology?
• What is the breakup of the Saudi Arabia digital signage market on the basis of application?
• What is the breakup of the Saudi Arabia digital signage market on the basis of location?
• What is the breakup of the Saudi Arabia digital signage market on the basis of size?
• What is the breakup of the Saudi Arabia digital signage market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia digital signage market? 
• What are the key driving factors and challenges in the Saudi Arabia digital signage market?
• What is the structure of the Saudi Arabia digital signage market and who are the key players?
• What is the degree of competition in the Saudi Arabia digital signage market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia digital signage market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia digital signage market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia digital signage industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.