Russia Pet Food Market

Russia Pet Food Market Overview:

The Russia pet food market size reached USD 5.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.7 Billion by 2033, exhibiting a growth rate (CAGR) of 10.27% during 2025-2033. The market is propelled by the increasing pet ownership, rising disposable income level, rapid urbanization and lifestyle changes, increasing awareness about pet health and nutrition, growing demand for premium and specialized pet foods, and expansion of pet-related retail channels.

Russia Pet Food Market Trends:

Increasing Pet Ownership

One of the primary drivers of the pet food market in Russia is the growing trend of pet ownership. Over the past decade, Russian society has increasingly embraced pets as integral members of their families, leading to a rise in the number of households with pets. According to Veterinary Medicine and Life (V&L), the total number of households in Russia has increased to 66.9 million, a 2.5% increase compared to 2020. This has contributed to the growth in the pet population, which has reached 74.8 million. This rise in pet ownership is driven by changing societal attitudes toward pets, which are now often seen as companions that provide emotional support and companionship. As more Russians view pets as family members, they are more willing to invest in high-quality pet food that supports their pets' health and well-being. This shift is reflected in the premiumization trend in the pet food market, where consumers are increasingly opting for high-end, nutritionally balanced, and specialized pet foods. Pet owners are more informed and conscientious about their pets' dietary needs, leading to an increased demand for products that cater to various health requirements, such as hypoallergenic or grain-free options.

Economic Factors and Disposable Income

Economic conditions and disposable income levels significantly impact the pet food market in Russia. Despite periods of economic volatility, there has been a steady increase in disposable income among Russian consumers over recent years. As per the OECD Better Life Index, in terms of employment, about 70% of people aged 15 to 64 in the Russian Federation have a paid job, above the OECD employment average of 66%. This allows consumers to allocate more spending toward premium and specialized pet food products. Economic stability and rising disposable incomes enable pet owners to spend more on the nutrition and well-being of their pets. As a result, there is a noticeable shift from basic to premium pet food options, with consumers seeking higher-quality ingredients and formulations. The demand for premium pet food is further supported by an increasing awareness about pet health and nutrition. Economic growth also stimulates investment in pet food production and retail infrastructure, leading to an expanded range of products available in the market.

Rapid Urbanization and Lifestyle Changes

Urbanization is another significant factor influencing the pet food market in Russia. As more Russians move to urban areas and cities, lifestyle changes impact pet ownership patterns and pet food consumption. According to Data Reportal, during the beginning of 2024, 75.5% of the population of the Russian Federation resided in urban areas. Urban areas, such as Moscow and St. Petersburg, have seen rapid growth in population and infrastructure development. Urban living often comes with a more dynamic and fast-paced lifestyle, leading to a preference for convenience and premium pet care solutions. Urban pet owners are more likely to seek out high-quality pet food that meets their pets’ dietary needs and fits into their busy lifestyles. This has led to a rise in the demand for specialty pet food products, such as ready-to-serve meals and nutritionally tailored options that cater to the specific needs of pets in urban settings. Furthermore, urbanization has led to the proliferation of pet-friendly amenities and services, such as pet grooming salons, veterinary clinics, and pet stores. This expanded infrastructure supports the growing pet food market by providing greater access to a variety of pet food products and services. Urban pet owners are also more likely to be influenced by trends and marketing strategies, contributing to the increased consumption of premium and specialized pet foods.

Russia Pet Food Market News:

• June 2024: The Government of Russia plans to implement mandatory labeling of pet food and veterinary drugs from September 1, 2024, to combat the high levels of counterfeit products in the market. The labeling will be phased, starting with dry pet food and followed by wet pet food. Importing counterfeit goods may become a criminal offense.

Russia Pet Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on pet type, pricing type, product type, ingredient type, and distribution channel.

Pet Type Insights:

• Dog Food
• Cat Food
• Others

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog food, cat food, and others.

Pricing Type Insights:

• Mass Products
• Premium Products

A detailed breakup and analysis of the market based on the pricing type have also been provided in the report. This includes mass products and premium products.

Product Type Insights:

• Dry Pet Food
• Wet and Canned Pet Food
• Snacks and Treats

The report has provided a detailed breakup and analysis of the market based on the product type. This includes dry pet food, wet and canned pet food, and snacks and treats.

Ingredient Type Insights:

• Animal Derived
• Plant Derived

A detailed breakup and analysis of the market based on the ingredient type have also been provided in the report. This includes animal derived and plant derived.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, and others.

Regional Insights:

• Central District
• Volga District
• Urals District
• Northwestern District
• Siberian District
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Central District, Volga District, Urals District, Northwestern District, Siberian District and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Russia Pet Food Market Report Coverage:

Key Questions Answered in This Report:

• How has the Russia pet food market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Russia pet food market?
• What is the breakup of the Russia pet food market on the basis of pet type?
• What is the breakup of the Russia pet food market on the basis of pricing type?
• What is the breakup of the Russia pet food market on the basis of product type?
• What is the breakup of the Russia pet food market on the basis of ingredient type?
• What is the breakup of the Russia pet food market on the basis of distribution channel?
• What are the various stages in the value chain of the Russia pet food market? 
• What are the key driving factors and challenges in the Russia pet food?
• What is the structure of the Russia pet food market and who are the key players?
• What is the degree of competition in the Russia pet food market? 

 Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Russia pet food market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Russia pet food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Russia pet food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.