The Russia online grocery market is projected to exhibit a growth rate (CAGR) of 11.70% during 2024-2032. The market is propelled by increasing internet penetration, rapid urbanization, coupled with increasingly busy lifestyles, a diverse range of products and personalized shopping experiences, competitive pricing and frequent promotions, and various technological advancements.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2023 |
Forecast Years
|
2024-2032
|
Historical Years
|
2018-2023
|
Market Growth Rate (2024-2032) | 11.70% |
Rising Internet Penetration
The increased internet penetration in Russia has had a significant impact on the expansion of the online grocery business. The International Telecommunication Union (ITU) estimated the country’s internet penetration rate at 90.2% of the population in 2021. According to 2021 data from the ITU, there were 23.7 fixed-broadband subscribers per 100 inhabitants, and 107.6 mobile broadband subscribers per 100 inhabitants. As more people obtain internet access, particularly in cities, the convenience of online purchasing becomes more convenient. Furthermore, the use of digital payment methods has streamlined the shopping process, encouraging more people to buy food online. Consumers' growing familiarity with e-commerce platforms and mobile applications contributes to this trend, as they feel more comfortable navigating these technologies. This tendency is encouraged by government measures targeted at strengthening digital infrastructure, which ensures that even rural places become more connected. As a result, the ease of access to online grocery stores via various digital devices has laid the groundwork for market expansion, drawing a varied demography of buyers.
Rapid Urbanization
Rapid urbanization in Russia, combined with more hectic lifestyles, has fueled demand for online grocery services. As per Macrotrends, Russia urban population for 2022 was 108,359,438, a 0.33% increase from 2021. Urban people typically struggle to find time for regular grocery shopping since they are balancing job and personal responsibilities. Online grocery platforms provide a time-saving option, allowing customers to purchase from the convenience of their own homes or offices. The ease of home delivery services adds to the attraction, allowing customers to receive their food at their desired times. This trend is especially prevalent among young professionals and families that value ease and efficiency. Furthermore, the availability of a diverse choice of products, competitive pricing, and frequent promotions on online platforms make them an appealing option for time-pressed customers.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, business model, platform, and purchase type.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.
Business Model Insights:
A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes pure marketplace, hybrid marketplace, and others.
Platform Insights:
The report has provided a detailed breakup and analysis of the market based on the platform. This includes web-based and app-based.
Purchase Type Insights:
A detailed breakup and analysis of the market based on the purchase type have also been provided in the report. This includes one-time and subscription.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Central District, Volga District, Urals District, Northwestern District, Siberian District and Others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
---|---|
Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | Billion US$ |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
Product Types Covered | Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, Others |
Business Models Covered | Pure Marketplace, Hybrid Marketplace, Others |
Platforms Covered | App-based, Web-based |
Purchase Types Covered | One-time, Subscription |
Regions Covered | Central District, Volga District, Urals District, Northwestern District, Siberian District, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |