Russia Online Grocery Market

Russia Online Grocery Market Overview:

The Russia online grocery market is projected to exhibit a growth rate (CAGR) of 11.70% during 2024-2032. The market is propelled by increasing internet penetration, rapid urbanization, coupled with increasingly busy lifestyles, a diverse range of products and personalized shopping experiences, competitive pricing and frequent promotions, and various technological advancements.

Russia Online Grocery Market Trends:

Rising Internet Penetration

The increased internet penetration in Russia has had a significant impact on the expansion of the online grocery business. The International Telecommunication Union (ITU) estimated the country’s internet penetration rate at 90.2% of the population in 2021. According to 2021 data from the ITU, there were 23.7 fixed-broadband subscribers per 100 inhabitants, and 107.6 mobile broadband subscribers per 100 inhabitants. As more people obtain internet access, particularly in cities, the convenience of online purchasing becomes more convenient. Furthermore, the use of digital payment methods has streamlined the shopping process, encouraging more people to buy food online. Consumers' growing familiarity with e-commerce platforms and mobile applications contributes to this trend, as they feel more comfortable navigating these technologies. This tendency is encouraged by government measures targeted at strengthening digital infrastructure, which ensures that even rural places become more connected. As a result, the ease of access to online grocery stores via various digital devices has laid the groundwork for market expansion, drawing a varied demography of buyers.

Rapid Urbanization

Rapid urbanization in Russia, combined with more hectic lifestyles, has fueled demand for online grocery services. As per Macrotrends, Russia urban population for 2022 was 108,359,438, a 0.33% increase from 2021. Urban people typically struggle to find time for regular grocery shopping since they are balancing job and personal responsibilities. Online grocery platforms provide a time-saving option, allowing customers to purchase from the convenience of their own homes or offices. The ease of home delivery services adds to the attraction, allowing customers to receive their food at their desired times. This trend is especially prevalent among young professionals and families that value ease and efficiency. Furthermore, the availability of a diverse choice of products, competitive pricing, and frequent promotions on online platforms make them an appealing option for time-pressed customers.

Russia Online Grocery Market News:

• July 2024: Russian product and meal delivery service Sbermarket has announced that it is rebranding and will now operate under the name Kuper. The rebranding will take about six months and will apply to the company's name, positioning, corporate identity, app and website. It offers delivery of more than 7.2 million items from 100 grocery and 25 pharmacy chains, about 1,300 nonfood stores and 35,500 restaurants in 360 Russian cities. Up to 130 stores and 30 restaurants are accessible for every customer's address.
• January 2023: Russian retailer O'Key Group (OKEYq.L) announced that it expects its chain of discount stores will soon account for half of its overall revenues as shoppers increasingly seek cheaper goods.

Russia Online Grocery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, business model, platform, and purchase type.

Product Type Insights:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.

Business Model Insights:

• Pure Marketplace
• Hybrid Marketplace
• Others
   

A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes pure marketplace, hybrid marketplace, and others.

Platform Insights:

• Web-Based
• App-Based
   

The report has provided a detailed breakup and analysis of the market based on the platform. This includes web-based and app-based.

Purchase Type Insights:

• One-Time
• Subscription 
   

A detailed breakup and analysis of the market based on the purchase type have also been provided in the report. This includes one-time and subscription.

Regional Insights:

• Central District
• Volga District
• Urals District
• Northwestern District
• Siberian District
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Central District, Volga District, Urals District, Northwestern District, Siberian District and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Russia Online Grocery Market Report Coverage:

Key Questions Answered in This Report:

• How has the Russia online grocery market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Russia online grocery market?
• What is the breakup of the Russia online grocery market on the basis of product type?
• What is the breakup of the Russia online grocery market on the basis of business model?
• What is the breakup of the Russia online grocery market on the basis of platform?
• What is the breakup of the Russia online grocery market on the basis of purchase type?
• What are the various stages in the value chain of the Russia online grocery market? 
• What are the key driving factors and challenges in the Russia online grocery?
• What is the structure of the Russia online grocery market and who are the key players?
• What is the degree of competition in the Russia online grocery market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Russia online grocery market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Russia online grocery market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Russia online grocery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.