Rich Communication Services (RCS) Market Report by Communication Type (A2P, P2A, P2P), Deployment Mode (Cloud-based, On-premises), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), Application (Rich Calls and Messaging, Cloud Storage, Marketing and Advertising Campaign, Content Delivery, and Others), Industry Vertical (Healthcare, Retail and E-commerce, BFSI, IT and Telecom, Travel and Tourism, and Others), and Region 2025-2033

Rich Communication Services (RCS) Market Report by Communication Type (A2P, P2A, P2P), Deployment Mode (Cloud-based, On-premises), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), Application (Rich Calls and Messaging, Cloud Storage, Marketing and Advertising Campaign, Content Delivery, and Others), Industry Vertical (Healthcare, Retail and E-commerce, BFSI, IT and Telecom, Travel and Tourism, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A5124

Market Overview:

The global rich communication services (RCS) market size reached USD 2,344.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 13,161.9 Million by 2033, exhibiting a growth rate (CAGR) of 20.07% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 2,344.7 Million
Market Forecast in 2033
USD 13,161.9 Million
Market Growth Rate 2025-2033 20.07%


Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.

Rich Communication Services (RCS) Market Trends:

The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global rich communication services (RCS) market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on communication type, deployment mode, organization size, application and industry vertical.

Breakup by Communication Type:

  • A2P
  • P2A
  • P2P
     

Breakup by Deployment Mode:

  • Cloud-based
  • On-premises
     

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium-sized Enterprises
     

Breakup by Application:

  • Rich Calls and Messaging
  • Cloud Storage
  • Marketing and Advertising Campaign
  • Content Delivery
  • Others
     

Breakup by Industry Vertical:

  • Healthcare
  • Retail and E-commerce
  • BFSI
  • IT and Telecom
  • Travel and Tourism
  • Others
     

Breakup by Region:

Rich Communication Services (RCS) Market By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Segment Coverage Communication Type, Deployment Mode, Organization Size, Application, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, ZTE Corporation, etc.
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global rich communication services (RCS) market was valued at USD 2,344.7 Million in 2024.

We expect the global rich communication services (RCS) market to exhibit a CAGR of 20.07% during 2025-2033.

The advent of 5G network, coupled with the rising utilization for Rich Communication Services (RCS) in the corporate sector for peer-to-peer messaging, marketing, campaigning, etc., is primarily driving the global rich communication services (RCS) market.

The sudden outbreak of the COVID-19 pandemic has led to the rising adoption for Rich Communication Services (RCS) across numerous industry verticals to remotely reach the targeted consumers, provide enhanced security, generate better streaming of audio and video, etc.

Based on the deployment mode, the global rich communication services (RCS) market can be segmented into cloud-based and on-premises, where cloud-based currently holds the majority of the total market share.

Based on the organization size, the global rich communication services (RCS) market has been divided into large enterprises and small and medium-sized enterprises. Currently, large enterprises exhibit a clear dominance in the market.

Based on the application, the global rich communication services (RCS) market can be categorized into rich calls and messaging, cloud storage, marketing and advertising campaign, content delivery, and others. Among these, rich calls and messaging segment currently accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global rich communication services (RCS) market include Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Rich Communication Services (RCS) Market Report by Communication Type (A2P, P2A, P2P), Deployment Mode (Cloud-based, On-premises), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), Application (Rich Calls and Messaging, Cloud Storage, Marketing and Advertising Campaign, Content Delivery, and Others), Industry Vertical (Healthcare, Retail and E-commerce, BFSI, IT and Telecom, Travel and Tourism, and Others), and Region 2025-2033
Purchase Options New Year Sale
Benefits of Customization
  • Personalize this research
  • Triangulate with your data
  • Get data as per your format and definition
  • Gain a deeper dive into a specific application, geography, customer, or competitor
  • Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials