The global rich communication services (RCS) market size reached USD 2,344.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 13,161.9 Million by 2033, exhibiting a growth rate (CAGR) of 20.07% during 2025-2033.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
|
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024
|
USD 2,344.7 Million |
Market Forecast in 2033
|
USD 13,161.9 Million |
Market Growth Rate 2025-2033 | 20.07% |
Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.
The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.
IMARC Group provides an analysis of the key trends in each sub-segment of the global rich communication services (RCS) market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on communication type, deployment mode, organization size, application and industry vertical.
Breakup by Communication Type:
Breakup by Deployment Mode:
Breakup by Organization Size:
Breakup by Application:
Breakup by Industry Vertical:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Segment Coverage | Communication Type, Deployment Mode, Organization Size, Application, Industry Vertical, Region |
Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, ZTE Corporation, etc. |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global rich communication services (RCS) market was valued at USD 2,344.7 Million in 2024.
We expect the global rich communication services (RCS) market to exhibit a CAGR of 20.07% during 2025-2033.
The advent of 5G network, coupled with the rising utilization for Rich Communication Services (RCS) in the corporate sector for peer-to-peer messaging, marketing, campaigning, etc., is primarily driving the global rich communication services (RCS) market.
The sudden outbreak of the COVID-19 pandemic has led to the rising adoption for Rich Communication Services (RCS) across numerous industry verticals to remotely reach the targeted consumers, provide enhanced security, generate better streaming of audio and video, etc.
Based on the deployment mode, the global rich communication services (RCS) market can be segmented into cloud-based and on-premises, where cloud-based currently holds the majority of the total market share.
Based on the organization size, the global rich communication services (RCS) market has been divided into large enterprises and small and medium-sized enterprises. Currently, large enterprises exhibit a clear dominance in the market.
Based on the application, the global rich communication services (RCS) market can be categorized into rich calls and messaging, cloud storage, marketing and advertising campaign, content delivery, and others. Among these, rich calls and messaging segment currently accounts for the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global rich communication services (RCS) market include Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.