Rhytidectomy Market

Rhytidectomy Market Size and Share: 

The global rhytidectomy market size was valued at USD 2.95 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.95 Billion by 2033, exhibiting a CAGR of 7.71% from 2025-2033. North America currently dominates the market, holding a market share of over 37.8% in 2024. The rhytidectomy market share is increasing due to the growing social media influence and inflating income levels of individuals, rising acceptance of cosmetic surgery among the masses, and various technological advancements in medical technology. Furthermore, the American Society of Plastic Surgeons (ASPS) plays a crucial role in raising awareness about aesthetics in the U.S., contributing to the growing demand for cosmetic enhancements.

The rhytidectomy market growth is attributed to the heightened demand for less invasive cosmetic procedures and expanding awareness of aesthetic enhancements. Technological advancements in surgical techniques, such as endoscopic facelifts and laser-assisted procedures, have made rhytidectomy safer and more effective, boosting patient confidence and adoption rates. The growing aging population, coupled with a heightened focus on maintaining a youthful appearance, significantly fuels demand for these procedures. Additionally, the rise in disposable incomes and greater access to specialized cosmetic care in emerging economies contribute to the market's expansion. The influence of social media and changing beauty standards has further normalized cosmetic surgeries, increasing their acceptance among diverse demographic groups.

The United States emerged a s key regional market for rhytidectomy. The U.S. rhytidectomy market benefits from a well-established healthcare infrastructure, high consumer spending on aesthetic procedures, and access to advanced surgical technologies. For instance, in January 2025, Athré Facial Plastics, a U.S based plastic surgery company, announced its innovative 4D facelift, combining high SMAS and deep plane techniques under local anesthesia, offering faster recovery while restoring natural volume, contour, and improving skin texture effectively. Rising awareness campaigns by professional organizations about the safety and benefits of rhytidectomy also support market growth. Furthermore, the cultural emphasis on anti-aging solutions and the popularity of cosmetic treatments among both older and younger individuals solidify the United States as a leading market in the global rhytidectomy sector.

Rhytidectomy Market Trends: 

Rising Acceptance of Cosmetic Surgery

The societal perception of cosmetic surgery has changed significantly over the years. Presently, people are shifting toward maintaining and enhancing their physical appearance due to the increased media exposure, various open discussions about cosmetic surgeries, and the normalization of the desire to maintain a youthful appearance, thereby, boosting the rhytidectomy demand. In addition, positive experiences shared by people post-rhytidectomy procedure assist in reducing the fear regarding potential complications and recovery times. Moreover, rhytidectomy is a safe procedure that has lower recovery times and provides long-lasting results as compared to other surgeries. Apart from this, there is a rise in the number of people willing to undergo facelift procedures across the globe, which is impelling the growth of the market. According to The Aesthetic Society, aesthetic plastic surgery has grown by 10.2% from 2019 to 2023, reflecting the increasing demand and acceptance of cosmetic procedures worldwide.

Technological Advancements in Medical Technology

The technological advancements in the field of medical technology, particularly in cosmetic and reconstructive surgery are some of the major rhytidectomy market growth factors. Traditional facelift procedures were generally associated with a high risk of complications, long recovery times, and unnatural results. But the rising emergence of new technologies, such as endoscopic facelifts, minimally invasive (MI) procedures, laser resurfacing techniques, and improved suturing methods, is making facelift surgeries more appealing to a broader range of patients. According to the Plastic Surgery Statistics Report 2020, 49,246 procedures were performed on patients within the demographic group of 40-54 years, thereby showing an increase in the acceptance of such high-tech procedures in this demographic group. Moreover, these advancements assist in improving patient satisfaction, safer and more efficient outcomes, and delivering more natural-looking results. Furthermore, they aid in facilitating the development of less invasive procedures that do not cause pain to patients.

Growing Social Media Influence

The rise in the use of social media platforms among the masses around the world is shaping the rhytidectomy market trends. Social media benefits in increasing beauty standards and individual self-perception about different surgeries for more enhanced skin. In addition, people are increasingly utilizing social media platforms and following celebrities, which is creating a positive influence on physical appearance. Social media influences users to seek solutions for aging signs to maintain a youthful appearance. Besides this, the advent of filters and photo editing apps to achieve a flawless appearance on social media is increasing concern for people to adopt facial surgeries. Furthermore, various companies are hiring actors for cosmetic branding and advertising, as people are easily influenced by celebrities. According to the International Society of AAFPRS, in 2019, 74% of facial plastic surgeons reported that there has been an uptick of patients under thirty years of age undergoing minimally invasive procedures such as neurotoxins, fillers, and skin treatments. This trend aligns with the rising popularity of non-surgical procedures fueled by social media-driven beauty ideals, further driving the demand for aesthetic treatments.

Rhytidectomy Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global rhytidectomy market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, age group, gender, and end user.

Analysis by Type: 

• Full Facelift
• Mini Facelift

Full facelift leads the market with around 76.7% of market share in 2024. A full facelift, also known as a traditional facelift or a standard facelift, is a comprehensive procedure that addresses aging signs in the entire face and neck. It comprises making incisions along the hairline, around the ears, and under the chin. Full facelifts are suitable for individuals with significant signs of aging, such as sagging jowls, deep wrinkles, and loose skin in the lower face and neck. Besides this, the rising adoption of full facelift, as it provides long-lasting results compared to mini facelifts, is propelling the growth of the market.

Analysis by Age Group: 

• 30-39 Years
• 40-54 Years
• 55-69 Years
• 70 Years and Above

55-69 years lead the market with around 60.2% of market share in 2024. This demographic is increasingly adopting rhytidectomy procedures to enhance their appearance and regain a youthful look, which is positively influencing market growth. Additionally, individuals within this age group commonly experience issues such as loose facial skin, increased blemishes, and deeper wrinkles, driving demand for effective cosmetic solutions. This segment also benefits from greater financial stability, enabling them to invest in advanced surgical procedures for aesthetic purposes. In addition to that, the increasing focus on anti-aging regimes along with the highly imbibed social beauty standards has been the most attraction point for this category of the population, making many of them consider rhytidectomy to address their ageliness. The age group, with the advancement of the surgical technique, shows confidence in undergoing these procedures since the results are safer and more natural. The availability of highly skilled plastic surgeons and access to cutting-edge technology further supports the dominance of this segment in the rhytidectomy market.

Breakup by Gender:

• Male
• Female

Female leads the market with around 83.0% of market share in 2024. The rising adoption of rhytidectomy among female patients to maintain a youthful appearance is propelling the growth of the market. Women increasingly seek effective cosmetic solutions to address aging signs such as sagging skin, fine lines, and wrinkles, contributing to the segment's dominance. In line with this, the growing demand for rhytidectomy due to the increasing desire to enhance self-confidence is offering a positive market outlook. Additionally, the influence of social media and societal beauty standards has significantly driven interest in cosmetic procedures among women. Most of the female patients consider the surgeries up as means of investment in appearance and self-esteem and have modestly reinforced the position of the segment. Moreover, availability of minimally invasive procedures that guarantee shorter recovery time and natural outcomes further entices more women to consider these procedures. This trend, combined with the presence of specialized clinics and skilled practitioners, continues to affirm females as the leading segment in the rhytidectomy market.

Analysis by End User: 

• Hospitals
• Clinics
• Others

Hospitals lead the market with around 39.8% of market share in 2024. The rising adoption of hospitals for complex and extensive facelift procedures is propelling the growth of the market. Hospitals have specialized departments or centers dedicated to plastic and reconstructive surgery. They also offer a wide range of surgical facilities, advanced medical equipment, and a comprehensive team of healthcare professionals, such as plastic surgeons, anesthesiologists, and supporting staff. Moreover, the rising demand for surgeries in hospitals, as they can handle a variety of complex cases and providing a high level of care and safety for patients, is contributing to the growth of the market.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 37.8%. North America held the biggest market share due to the increasing demand for anti-aging treatments and procedures among individuals. In line with this, the rising medical tourism in the region that provides high-quality and affordable cosmetic procedures is contributing to the growth of the market. Apart from this, the increasing adoption of advanced technologies for facelift surgeries is propelling the growth of the market. Furthermore, the growing demand for rhytidectomy due to the presence of well-equipped healthcare facilities and skilled surgeons is offering a positive market outlook in the region. The influence of social media, promoting aesthetic enhancements, is also encouraging individuals to consider cosmetic procedures in this region. Additionally, the strong economic conditions in North America allow more individuals to invest in premium cosmetic surgeries, further driving demand. The availability of personalized care and post-surgical support from advanced clinics ensures high patient satisfaction, reinforcing the region’s leading position in the rhytidectomy market.

Key Regional Takeaways: 

United States Rhytidectomy Market Analysis 

In 2024, United States accounted for 89.50% of the market share in North America. The rhytidectomy, or facelift, market in the United States is growing strongly, driven by a combination of demographic, social, and technological factors. The American Society of Plastic Surgeons (ASPS) reported that 120,931 facelift procedures were performed in 2021. This steady demand for facial rejuvenation is an important driver for this trend. More and more people are getting older and want to look younger. Social media and celebrity culture played a very key role in the acceptance of cosmetic procedures. Some of the minimally invasive procedures, such as endoscopic facelifts, are the rising stars, making these procedures easily accessible to the masses. The appeal for patients lies in the decreased recovery time and more natural-looking results. Moreover, this increased focus on self-care and personal appearance together with the consistent advancements in the surgical techniques led to the boom in rhytidectomy surgery demand in the United States of America.

Europe Rhytidectomy Market Analysis

The demand for rhytidectomy procedures has been growing over the years due to the high demand for preserving a youthful look among the population, which is highly influenced by aging. The median age of the EU population had reached 44.4 years on 1 January 2022, which is a result of significant demographic change, the European Commission notes. An ageing population increases the number of individuals seeking aesthetic treatments to counter the visible effects of aging, which include wrinkles and loose skin. The rise in the median age will also continue to amplify this trend. Furthermore, social acceptance of cosmetic surgery has increased over time due to growing attention to self-care and personal appearance, especially in older populations. Another factor that is fueling the growth of rhytidectomy demand is the adoption of minimally invasive techniques, which offer quicker recovery times and more natural results. This demographic change, combined with the shift in attitudes toward cosmetic enhancements, continues to drive the European rhytidectomy market.

Asia Pacific Rhytidectomy Market Analysis 

The Asia Pacific rhytidectomy market is growing at a significant rate, with the number of aesthetic procedures in the region on the rise. According to the International Survey on Aesthetic/Cosmetic Procedures, Japan ranked fourth globally for the number of surgical procedures performed in April 2022, which indicates the growing demand for cosmetic enhancements. South Korea has had a sophisticated cosmetic surgery industry that ranked as one of the global leaders for performing facelifts in 2020 according to International Society of Aesthetic Plastic Surgery. This also showcases the great emphasis on aesthetic face procedures within this region. With greater attention given towards personal looks driven by influence through social media as well as other cultural movements promoting beauty ideals, rhytidectomy will have a great growth. More people seeking solutions for combating the obvious signs of aging means that the Asia Pacific facelift market is expected to rise in the following years.

Latin America Rhytidectomy Market Analysis 

Latin America rhytidectomy market is constantly growing as more people are now preferring aesthetic procedures in the region. Personal appearance, especially due to the media and new beauty standards, has been the major reason behind the growth of facelift surgeries. Brazil, having a large industry of beauty and cosmetic surgery, has more people who seek solutions to counter visible signs of aging. The growing access and affordability of cosmetic surgeries in Latin America have also driven consumers to seek rhytidectomy procedures. As per an industry report, Brazil was the leading Latin American nation in 2023 for cosmetic surgery procedures, totalling over 2.1 million. With the popularity of social media increasing, there has also been increased awareness about cosmetic enhancements, which has contributed to the rising demand for facelifts. Beauty standards are constantly changing, and more people are bound to go for rhytidectomy in Latin America, trying to retain the look of youthfulness and to better their self-image through aesthetic surgery in the next coming years.

Middle East and Africa Rhytidectomy Market Analysis 

The Middle East and Africa rhytidectomy market is growing rapidly due to increasing disposable income and a rising focus on aesthetic procedures. The UAE ranks 7th globally in per capita income, with the World Bank reporting a per capita national income of USD 48,950 in 2022. This surge in disposable income is enabling a larger segment of the population to afford cosmetic surgeries, including rhytidectomy. There is also a growing emphasis on personal appearance, which is influenced by social media, celebrity culture, and an increasing desire to maintain a youthful look. The region's sophisticated healthcare infrastructure and advancements in cosmetic surgery technologies further contribute to the popularity of facelifts and other facial aesthetic procedures. An increasing middle class drives more residents in the region towards solutions to reverse the obvious signs of aging, thus making the rhytidectomy market a significant growth sector in the Middle East and Africa. 

Top Rhytidectomy Market Companies:

Key players are introducing surgical instruments, tools, and technologies to provide improved efficiency and enhanced patient outcomes. They are advancing endoscopic techniques, MI approaches, suture materials, and anesthesia methods to attract a wide consumer base and expand their product portfolios. Apart from this, companies are conducting various clinical studies and trials to gather scientific evidence supporting the efficacy and safety of their products and procedures that assist in building credibility and gaining regulatory approvals for their offerings. In addition, major manufacturers are engaging in collaborations and partnerships with medical institutions and research organizations to ensure the development of products, which is offering a positive market outlook. For instance, in March 2024, Kortesis Bharti Management Group, a consulting firm affiliated with H/K/B Cosmetic Surgery, acquired Love Plastic Surgery and Aesthetics in Oklahoma City. This strategic partnership aims to expand H/K/B’s premium aesthetic services and elevate patient care in the region. Moreover, they are organizing marketing and promotional campaigns to spread awareness about their products and services. These efforts create a positive rhytidectomy market outlook. 

The report provides a comprehensive analysis of the competitive landscape in the rhytidectomy market with detailed profiles of all major companies, including: 

• Aset Hospital
• BSR ENT Hospital
• Enhance Medical Group
• London Bridge Plastic Surgery
• Piedmont Plastic Surgery & Dermatology
• USA Health

Latest News and Developments: 

• August 2024: India's Central Drugs Standard Control Organization (CDSCO) brought significant changes in the registration and import process for cosmetics. As per the new policy, the companies applying through the online portal, SUGAM, can submit only 50 products per application, though multiple applications are allowed. This has been done to make the process more streamlined so that the applications are dealt with and disposed of in time, as required by the Cosmetic Regulations of 2020.
• October 2023: Allergan Aesthetics released positive topline results from two pivotal Phase 3 clinical studies of trenibotulinumtoxinE, also known as BoNT/E, for moderate to severe glabellar lines in the two trials known as M21-500 and M21-508.
• July 2023: Eeva Medical Aesthetic Clinic launched a new clinic in Singapore's central business district, located at Raffles Place. The clinic will reach a wider clientele with its revamped website and offer new treatments and latest technologies.
• March 2023: AAYNA, the cosmetic dermatology and aesthetics leader in India, launched its premium AAYNA Renew treatment at its Ludhiana branch. This novel micro-needling radio frequency (RF) treatment induces collagen production to rejuvenate the skin, giving it a smoother, firmer, and more youthful appearance. 

Rhytidectomy Market Report Scope: 

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the rhytidectomy market from 2019-2033. 
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global rhytidectomy market. 
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region. 
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the rhytidectomy industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.