屋外広告市場レポート:タイプ別(従来の屋外広告、デジタル屋外広告)、セグメント別(ビルボード広告、交通広告、ストリートファニチャー広告、その他)、地域別 2024-2032

屋外広告市場レポート:タイプ別(従来の屋外広告、デジタル屋外広告)、セグメント別(ビルボード広告、交通広告、ストリートファニチャー広告、その他)、地域別 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A17061
Year End sale Buy Now

市場概要:

世界の屋外広告市場規模は2023年に386億米ドルに達した。今後、IMARC Groupは、2024年から2032年にかけて6%の成長率(CAGR)を示し、2032年までに664億米ドルに達すると予測している。モバイル技術と屋外広告の統合、音声認識技術の採用の増加、クイックリード(QR)コード、近距離通信(NFC)、位置情報技術の開発などが、市場を牽引する主な要因の一部です。

レポート属性
主要な統計
基準年
2023年
予測年
2024~2032年
歴史的年数
2018-2023
2023年の市場規模 386億米ドル
2032年の市場予測 664億米ドル
市場成長率 (2024-2032) 6%


屋外広告、またはアウト・オブ・ホーム(OOH)広告とも呼ばれるこの媒体は、公共の場で行われるさまざまな宣伝活動を包含しています。この媒体は、ビジネスや組織が広く多様な観衆にメッセージを伝えるための手段として機能します。屋外広告は、ビルボード、バスや列車に掲載される交通広告、ベンチやキオスクなどのストリートファニチャー、高交通量の場所にあるデジタルディスプレイなどの物理的空間を利用します。都市部と農村部の両方での普及ぶりは、ブランド露出とプロモーションのための強力なツールとして機能します。 

屋外広告市場

世界の屋外広告市場は、世界中の主要都市における都市化と人口密度の増加によって顕著な成長を遂げています。企業は、これらの活気ある都市中心部で広大で固定的な観衆に到達する莫大な可能性を認識し、主要な広告スペースへの投資が急増しています。さらに、屋外広告への技術の統合が市場の風景を変えました。デジタルディスプレイ、インタラクティブなビルボード、位置に基づいた広告は、精度とカスタマイズの時代を迎えています。広告主は、リアルタイムデータに基づいてメッセージをカスタマイズし、キャンペーンの関連性と影響を最大化できるようになりました。この傾向は、個人化とデータ駆動の戦略に向かうマーケティングの広範なシフトと一致し、業界を再形成しています。これに伴い、持続可能性への注目が市場成長にプラスの影響を与えています。企業が環境への影響をより意識するようになるにつれて、エコフレンドリーな広告素材と実践への関心が高まっています。これには、ビルボードや設置物にリサイクル可能で生分解性のある素材を使用すること、デジタルディスプレイのための省エネ照明の利用などが含まれます。このような取り組みは、企業の社会的責任の目標と一致するだけでなく、環境意識の高い消費者にも響きます。さらに、プログラマティック広告の台頭は、屋外広告スペースに浸透し、市場成長をさらに促進しています。広告主は、データ分析と自動化を活用してキャンペーンをリアルタイムで最適化し、メッセージが適切なタイミングで正しい観衆に届けられるようにすることができます。

屋外広告業界のセグメンテーション:

IMARCグループは、2024年から2032年までのグローバル、地域、国レベルでの予測とともに、グローバル屋外広告市場レポートの各セグメントにおける主要なトレンドの分析を提供しています。当レポートは、タイプとセグメントに基づいて市場を分類しています。

タイプ別分類:

  • 従来の屋外広告
  • デジタル屋外広告


セグメント別分類:

  • ビルボード広告
  • 交通広告
  • ストリートファニチャー広告
  • その他


地域別分類:

  • アジア
    • 中国
    • 日本
    • インド
    • 韓国
    • その他
  • オーストラリア
    • オーストラリア
    • ニュージーランド
    • その他
  • ヨーロッパ
    • ドイツ
    • フランス
    • イギリス
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東およびアフリカ
    • サウジアラビア
    • UAE
    • エジプト
    • 南アフリカ
    • その他

競争環境:

当レポートは、市場における競争環境の包括的な分析を提供しています。また、すべての主要企業の詳細なプロファイルも提供されています。

利害関係者向けの主要な利点:

  • IMARCの業界レポートは、さまざまな市場セグメント、歴史的および現在の市場トレンド、市場予測、および2018年から2032年までの屋外広告市場のダイナミクスに関する包括的な定量分析を提供します。
  • 研究報告書は、グローバル屋外広告市場における市場のドライバー、課題、機会に関する最新の情報を提供します。
  • この研究は、主要な地域市場と最も成長が速い地域市場をマッピングし、利害関係者が各地域内の主要な国レベルの市場を特定するのに役立ちます。
  • ポーターの5フォース分析は、利害関係者が新規参入者、競争の激しさ、サプライヤーの力、バイヤーの力、代替品の脅威の影響を評価するのに役立ちます。これにより、屋外広告業界内の競争レベルとその魅力を分析することができます。
  • 競争環境は、利害関係者が競争環境を理解し、市場における主要プレーヤーの現在の位置についての洞察を得るのに役立ちます。

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屋外広告市場レポート:タイプ別(従来の屋外広告、デジタル屋外広告)、セグメント別(ビルボード広告、交通広告、ストリートファニチャー広告、その他)、地域別 2024-2032
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Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

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Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

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Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

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KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

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Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

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Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

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Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

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Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

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Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

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TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

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Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

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DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

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Gulf Excellent Group

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

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FS Corporation Inc.

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

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Egyptian Industrial Investment Group

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

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Vishnu Chemicals

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

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MOUNT EVEREST BREWERIES LIMITED

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

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Borges Branded Foods

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

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Godrej Consumer Products Limited

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

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ADC Therapeutics

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

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Ivanti

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

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Asiatic Electrical & Switchgear P. Ltd.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

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Denka Co., Ltd.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

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