ただし、追加料金で日本語のレポートが入手できる場合もある。
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 Global Mobile Advertising Market
5.1 Market Overview
5.2 Key Market Drivers
5.3 Current and Historical Market Trends
5.4 Impact of COVID-19
5.5 Market Breakup by Segment
5.5.1 Search
5.5.2 Display
5.5.3 Video
5.5.4 Social Media
5.5.5 Websites
5.5.6 Others
5.6 Performance of Various Regions
5.6.1 North America
5.6.2 Asia Pacific
5.6.3 Europe
5.6.4 Middle East and Africa
5.6.5 Latin America
5.7 Market Breakup by Industry
5.8 Market Forecast
5.9 Mobile Advertising Pricing Models
5.10 Margins in Mobile Advertising
5.11 Porters Five Forces Analysis
5.11.1 Bargaining Power of Suppliers
5.11.2 Bargaining Power of Buyers
5.11.3 Threat of Substitutes
5.11.4 Competitive Rivalry
5.11.5 Threat of New Entrants
5.12 Key Challenges
6 Global Mobile Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players