オンライン広告市場レポート:タイプ別(検索、ディスプレイ、クラシファイド、ビデオ、その他)および地域別 2024-2032

オンライン広告市場レポート:タイプ別(検索、ディスプレイ、クラシファイド、ビデオ、その他)および地域別 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A17055
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市場概要:

世界のオンライン広告市場規模は、2023年に2,327億米ドルに達した。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は9.5%を示し、2032年には5,382億米ドルに達すると予測している。電子部門の急速な技術革新、化学業界における複合利用の増加、再生可能エネルギーへの注目の高まり、および航空宇宙および医療部門での化学需要の増加は、市場を押し上げる主な要因の一部です。

レポート属性
主要な統計
基準年
2023年
予測年
2024~2032年
歴史的年数
2018-2023
2023年の市場規模 2,327億米ドル
2032年の市場予測 5,382億米ドル
市場成長率 (2024-2032) 9.5%


オンライン広告は、デジタル時代において、ビジネスが製品やサービスを宣伝する方法を一変させました。これは、ディスプレイ広告、検索エンジンマーケティング、ソーシャルメディア広告など、多くの戦略を含んでおり、企業が前例のない精度で高度にターゲットされたオーディエンスに到達することを可能にします。オンライン広告の魅力は、ユーザー行動を追跡・分析し、キャンペーンをリアルタイムで最適化するための貴重なデータを提供する能力にあります。また、費用対効果の高いアプローチを提供し、ビジネスに特定の予算を設定し、ROIを測定し、戦略をそれに応じて調整する機会を提供します。eコマースの台頭は、ビジネスが混雑したオンライン市場での視認性を競う中で、オンライン広告の重要性をさらに推し進めました。AIやプログラマティック広告のような新興技術と共に進化し続け、ビジネスが消費者とつながり、絶えず変化するオンラインの風景でデジタルプレゼンスを拡大するための不可欠なツールとなっています。

オンライン広告市場レポート

グローバル市場は、デジタル化への移行とインターネット普及の増加によって主に牽引されています。これにより、オンラインの視聴者基盤が拡大し、ビジネスにとって製品やサービスを広告するための魅力的なプラットフォームとなっています。さらに、ユーザーデータと高度なアルゴリズムによって推進されるオンライン広告の正確なターゲティング機能により、ビジネスは関連するコンテンツで理想的なオーディエンスに到達することができ、キャンペーンの効果を高めることができます。さらに、COVID-19パンデミック中に特にeコマースの台頭により、ビジネスは拡大するオンライン消費者市場を取り込むためにオンライン広告に予算の大部分を割り当てるようになりました。さらに、リアルタイムでキャンペーンを調整し、パフォーマンスを最適化し、特定の予算パラメーターを設定することができるオンライン広告の柔軟性は、マーケティング努力に適応性と費用効率の良い選択肢となります。モバイルデバイスの使用の増加により、この傾向はさらに強化されており、モバイル広告がますます目立つようになっています。さらに、ビデオ、ネイティブ広告、インタラクティブコンテンツなどの広告フォーマットの進化は、多様な方法で視聴者を引き付ける機会を提供し、市場の成長を促進しています。オンライン市場の競争的な性質は、デジタルの騒音の中で際立つためにビジネスが広告戦略に革新と創造性をもたらすことを促しています。プログラマティック広告の出現と人工知能の広告ターゲティングと配信への統合により、プロセスが合理化され効率が向上し、市場拡大が強化されています。

オンライン広告産業のセグメンテーション:

IMARCグループは、2024-2032年のグローバルおよび地域レベルでの予測と共に、グローバルオンライン広告市場レポートの各セグメントにおける主要なトレンドの分析を提供しています。当レポートでは、市場をタイプに基づいて分類しています。

タイプ別の区分:

  • 検索
  • ディスプレイ
  • 分類
  • ビデオ
  • その他(リードジェネレーション、リッチメディアなど)
     

地域別の区分:

  • 北米
  • アジア太平洋
  • 西ヨーロッパ
  • 東ヨーロッパ
  • 中東とアフリカ
  • ラテンアメリカ

競争環境:

レポートは市場における競争環境の包括的な分析を提供しています。すべての主要な企業の詳細なプロファイルも提供されています。

利害関係者への主要な利点:

  • IMARCの業界レポートは、様々な市場セグメント、歴史的および現在の市場トレンド、市場予測、および2018-2032年のオンライン広告市場のダイナミクスの包括的な定量分析を提供します。
  • 研究レポートは、グローバルオンライン広告市場の市場ドライバー、課題、および機会に関する最新情報を提供します。
  • この研究は、主要な地域市場と最も成長が早い地域市場をマッピングします。
  • ポーターの五力分析は、利害関係者が新規参入者、競争の激しさ、供給者の力、購入者の力、代替品の脅威の影響を評価するのに役立ちます。これにより、利害関係者はオンライン広告産業内の競争レベルとその魅力を分析することができます。
  • 競争環境は、利害関係者が競争環境を理解し、市場における主要プレーヤーの現在の位置を洞察するのに役立ちます。

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オンライン広告市場レポート:タイプ別(検索、ディスプレイ、クラシファイド、ビデオ、その他)および地域別 2024-2032
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INDIA

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UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

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Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

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Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

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KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

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Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

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Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

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Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

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Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

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Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

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TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

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Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

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DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

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Gulf Excellent Group

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

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FS Corporation Inc.

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

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Egyptian Industrial Investment Group

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

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Vishnu Chemicals

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

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MOUNT EVEREST BREWERIES LIMITED

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

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Borges Branded Foods

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

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Godrej Consumer Products Limited

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

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ADC Therapeutics

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

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Ivanti

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

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Asiatic Electrical & Switchgear P. Ltd.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

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Denka Co., Ltd.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

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