商業印刷市場レポート:技術別(リソグラフ印刷、デジタル印刷、フレキソ印刷、スクリーン印刷、グラビア印刷、その他)、印刷タイプ別(画像、絵画、パターン、その他)、用途別(パッケージ、広告、出版)、地域別 2024-2032

商業印刷市場レポート:技術別(リソグラフ印刷、デジタル印刷、フレキソ印刷、スクリーン印刷、グラビア印刷、その他)、印刷タイプ別(画像、絵画、パターン、その他)、用途別(パッケージ、広告、出版)、地域別 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A16385
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市場の概要:

世界の商業印刷市場規模は2023年に7667億米ドルに達した。今後、IMARC Groupは、2024年から2032年にかけて1%の成長率(CAGR)を示し、2032年までに8419億米ドルに達すると予測している。様々なセクターからの商業印刷需要の高まり、高品質印刷包装材料への嗜好の高まり、植物油由来の植物性インキの導入などが、市場を推進する主な要因の一部である。

レポート属性
主要な統計
基準年
2023年
予測年
2024~2032年
歴史的年数
2018-2023
2023年の市場規模 7667億米ドル
2032年の市場予測 8419億米ドル
市場成長率 (2024-2032) 1%


商業印刷は、現代のビジネスコミュニケーションとマーケティング戦略において極めて重要な役割を果たしています。最先端の技術と専門知識により、商業印刷業者はデジタルデザインを具体的で高品質な印刷物に変換し、永続的なインパクトを残すことができます。パンフレット、チラシ、ポスター、名刺、カタログなど、商業印刷は企業がメッセージを効果的かつプロフェッショナルに伝えることを可能にします。商業印刷の汎用性は、さまざまなフォーマット、サイズ、仕上げに及ぶため、企業は独自のブランディング・ニーズに合わせて資料をカスタマイズすることができます。さらに、商業印刷業者は、大量生産のための費用対効果の高いソリューションを提供することが多く、あらゆる規模の企業にとって経済的な選択肢となります。デジタルメディアに支配されつつある世界において、印刷物の目に見える手触りの良さはブランドを際立たせ、クライアントや顧客に忘れがたい印象を残します。商業印刷は、バーチャルな世界と物理的な世界のギャップを埋め、企業がターゲットとするオーディエンスとつながり、正確かつインパクトのあるマーケティング目標を達成できるよう支援します。

商業印刷市場

世界市場は、高度なデジタル印刷技術と自動化が主な原動力となっている。これに伴い、マーケティングや広告キャンペーンにおいてパーソナライズされカスタマイズされた素材に対する需要の高まりが技術革新を加速させており、商業印刷業者は多様な顧客ニーズに対応するために高度にカスタマイズされたソリューションを提供している。さらに、持続可能性への懸念は、リサイクル素材、大豆由来インク、エネルギー効率の高い機器の使用など、環境に優しい慣行へのシフトを促し、環境意識の高い消費者や企業と業界の足並みを揃えている。その結果、市場には明るい展望が生まれている。さらに、市場がグローバル化したことで、多国籍企業が国境を越えて一貫したブランディングやマーケティング資料を作成する必要性が高まり、大規模な商業印刷が必要となった。電子商取引とオンライン・マーケットプレイスの台頭は、包装資材、ラベル、製品文書に対する需要の増加を生み出し、市場を活性化している。加えて、企業はデジタル化が進む世界で物理的な印刷物の永続的な価値を認識し、デジタル・マーケティング活動を補完するために商業印刷への投資を続け、市場の成長を強化している。

商業印刷業界のセグメンテーション:

IMARC Groupは、世界の商業印刷市場レポートの各セグメントにおける主要動向の分析と、2024年から2032年までの世界および地域レベルでの予測を提供しています。当レポートでは、技術、印刷タイプ、用途に基づいて市場を分類しています。

技術による解散:

  • 平版印刷
  • デジタル印刷
  • フレキソ印刷
  • スクリーン印刷
  • グラビア印刷
  • その他
     

印刷タイプ別内訳:

  • 画像
  • 絵画
  • パターン
  • その他
     

用途別内訳:

  • パッケージング
  • 広告
  • 出版
     

地域別内訳:

  • アジア太平洋
  • ヨーロッパ
  • 北米
  • 中東・アフリカ
  • ラテンアメリカ
     

競争環境:

本レポートでは、市場の競争環境について包括的な分析を行っている。主要企業の詳細なプロフィールも掲載している。市場の主要企業には以下のようなものがある:

  • Quad/Graphics Inc.
  • Dai Nippon Printing Co. Limited
  • ACME Printing Inc
  • RR Donnelley & Sons Company
  • WestRock Company
  • Quebecor World Inc.
  • Toppan Co. Limited
  • TC Transcontinental Inc.
  • Cimpress plc
  • Taylor Communications
  • HH Global Ltd.
  • Lagardere SCA.
     

ステークホルダーにとっての主なメリット:

  • IMARCの業界レポートは、2018-2032年の商業印刷市場の様々な市場セグメント、過去と現在の市場動向、市場予測、ダイナミクスを包括的に定量分析します。
  • この調査レポートは、世界の商業印刷市場における市場促進要因、課題、機会に関する最新情報を提供しています。
  • この調査では、主要な地域市場と急成長している地域市場をマッピングしている。
  • ポーターの5つの力分析は、利害関係者が新規参入の影響、競争上のライバル関係、供給者の力、買い手の力、代替の脅威を評価するのに役立つ。これは、利害関係者が商業印刷業界内の競争レベルとその魅力を分析するのに役立つ。
  • 競争環境は、利害関係者が競争環境を理解することを可能にし、市場における主要企業の現在のポジションについての洞察を提供します。

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商業印刷市場レポート:技術別(リソグラフ印刷、デジタル印刷、フレキソ印刷、スクリーン印刷、グラビア印刷、その他)、印刷タイプ別(画像、絵画、パターン、その他)、用途別(パッケージ、広告、出版)、地域別 2024-2032
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