アクティブウェア市場:世界の産業動向、シェア、規模、成長、機会、2024-2032年予測

アクティブウェア市場:世界の産業動向、シェア、規模、成長、機会、2024-2032年予測

Report Format: PDF+Excel | Report ID: SR112024A13330
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市場の概要:

世界のアクティブウェア市場規模は、2023年に3932億米ドルに達した。今後、IMARC Groupは、2024年から2032年にかけて5.2%の成長率(CAGR)を示し、2032年までに6273億米ドルに達すると予測している。

レポート属性
主要な統計
基準年
2023年
予測年
2024~2032年
歴史的年数
2018-2023
2023年の市場規模 3932億米ドル
2032年の市場予測 6273億米ドル
市場成長率 (2024-2032) 5.2%


アクティブウェアとは、運動や身体活動など、柔軟性と快適性を必要とする動きのためにデザインされたウェアのこと。パフォーマンスを念頭に作られ、レギンス、スポーツブラ、ランニングショーツ、スウェットシャツ、専用シューズなど、さまざまなウェアがある。アクティブウェアは、通気性と吸湿発散性を追求した素材で製造され、摩擦を最小限に抑え、快適性を最大限に高めながら、さまざまな身体の動きに対応することができる。その多目的な機能性とスタイルにより、カジュアルウェアやレジャーウェアにも浸透している。アクティブウェアは、用事から社交の場に至るまで、日常的な活動にますます採用され、運動着と日常着の境界線を効果的に曖昧にしている。その汎用性の高さは、美的センスと実用性を優先する現代の消費者にとって欠かせないものとなっている。 

アクティブウェア市場

消費者がより活動的なライフスタイルを志向するようになり、健康とフィットネスに対する意識が高まっていることが、市場成長を強化する主な要因の1つである。これに伴い、スポーツジム会員やスポーツ・アウトドア活動への参加が増加し、高品質で専門的なアクティブウェアの需要に拍車がかかっていることが、市場の成長を後押ししている。さらに、繊維製造の進歩が進み、より優れた湿度調節、温度調節、耐久性を提供する革新的な生地が生み出され、アクティブウェアの性能特性が向上していることも、市場成長に明るい見通しをもたらしている。さらに、スタイルとデザインの要素を統合した現代のアクティブウェアのファッション性の高まりが、運動以外の幅広いシーンに適したものとなっており、市場の成長を支えている。さらに、アスレチックウェアとレジャーウェアを組み合わせたアスレジャーのトレンドが台頭していることも、市場の成長を後押ししている。さらに、消費者直接販売(DTC)チャネルやeコマース・プラットフォームの出現が、簡単なアクセスや宅配を通じて消費者に利便性を提供しており、市場成長にプラスの影響を与えている。さらに、有名人の推薦やインフルエンサーマーケティングの増加により、アクティブウェアの地位が向上し、単なる機能的な衣服からライフスタイルの主張へと変化していることも、市場成長に好影響を与えている。これとともに、消費者が環境に優しい製品を好むようになり、企業が持続可能な製造方法に投資するようになったことで、環境意識が高まっていることも、市場成長に弾みをつけている。

主な市場区分:

IMARC Groupは、2024年から2032年までの世界、地域、国レベルでの予測とともに、世界のアクティブウェア市場レポートの各サブセグメントにおける主要動向の分析を提供しています。当レポートでは、製品タイプ、素材タイプ、価格、年齢層、流通チャネル、エンドユーザーに基づいて市場を分類しています。

製品タイプ別内訳:

  • トップ・アクティブウェア
  • ボトム・アクティブウェア
  • インナーウェア
  • 水着
  • アウターウェア


素材タイプ別内訳:

  • ナイロン
  • ポリエステル
  • コットン
  • ネオプレン
  • ポリプロピレン
  • スパンデックス


価格別の内訳:

  • 経済
  • プレミアム


年齢層別の内訳:

  • 1年~15年
  • 16歳~30歳
  • 31~44歳
  • 45~64歳
  • 65年以上


販売チャネル別内訳:

  • オンラインストア
  • オフライン店舗


エンドユーザー別の内訳:

  • 男性
  • 女性
  • キッズ


地域別内訳:

  • 北米
    • アメリカ
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • ヨーロッパ
    • ドイツ
    • フランス
    • イギリス
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東とアフリカ

競争環境:

また、業界の競争環境についても、主要企業のプロフィールとともに以下のように調査されている Adidas AG, ASICS Corporation, Columbia Sportswear Company, DICK's Sporting Goods Inc., Forever 21, Gap Inc., Nike Inc., Puma SE, PVH Corp., Skechers USA Inc., The North Face (VF Corporation) そして Under Armour Inc.

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アクティブウェア市場:世界の産業動向、シェア、規模、成長、機会、2024-2032年予測
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