Mercado de Bebidas Deportivas y Energéticas: Tendencias Globales de la Industria, Participación, Tamaño, Crecimiento, Oportunidades y Pronóstico 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A18667

Buy Now New Year Sale

Resumen del Mercado:

El tamaño del mercado mundial de bebidas deportivas y energéticas alcanzó los 112,9 mil millones de dólares en 2023. En el futuro, el Grupo IMARC espera que el mercado alcance los 198,7 mil millones de dólares de los EE.UU. para 2032, con una tasa de crecimiento (CAGR) del 6,3% durante 2024-2032. El aumento de la conciencia sobre salud y fitness entre las masas, la creciente participación en actividades deportivas y la introducción de fórmulas innovadoras con ingredientes naturales y mejoras funcionales son algunos de los factores principales que impulsan el mercado.

Atributo del informe	Estadísticas clave
Año base	2023
Años de pronóstico	2024-2032
Años históricos	2018-2023
Tamaño del mercado en 2023	112.900 millones de USD
Previsión de mercado en 2032	198.700 millones de USD
Tasa de crecimiento del mercado 2024-2032	6,3%

Las bebidas deportivas y energéticas son bebidas que han ganado popularidad por su capacidad para proporcionar hidratación y mejorar el rendimiento físico. Típicamente están compuestas de agua, carbohidratos, electrolitos y varios otros componentes. Las bebidas deportivas están diseñadas para reponer líquidos y electrolitos perdidos durante la actividad física, haciéndolas una opción adecuada para atletas e individuos involucrados en entrenamientos intensos. Por otro lado, las bebidas energéticas contienen ingredientes adicionales como cafeína y taurina, con el objetivo de aumentar la alerta y los niveles de energía. A menudo se consumen para combatir la fatiga y aumentar la alerta mental y física. Las bebidas deportivas están formuladas principalmente para ayudar en la rehidratación durante y después del esfuerzo físico intenso. Típicamente contienen agua para combatir la deshidratación, carbohidratos (generalmente en forma de azúcares como glucosa y fructosa) para proporcionar una fuente rápida de energía, y electrolitos (sodio, potasio y magnesio) para reemplazar los perdidos a través del sudor. En contraste, las bebidas energéticas están diseñadas para proporcionar un impulso rápido de energía a través de la inclusión de ingredientes estimulantes como cafeína, taurina y vitaminas B.

Mercado de las bebidas deportivas y energéticas

El mercado global de bebidas deportivas y energéticas está experimentando una fase transformadora, caracterizada por el creciente conocimiento de la importancia de un estilo de vida saludable y actividad física regular, lo que ha llevado a un aumento en la demanda de bebidas deportivas, ya que se ven como una fuente de hidratación y energía durante los entrenamientos. En línea con esto, la tendencia creciente de la conveniencia y el consumo sobre la marcha ha impulsado el mercado, ya que estas bebidas están disponibles en varios tamaños y formatos, lo que está alimentando el crecimiento del mercado. Además, el respaldo de bebidas deportivas y energéticas por parte de atletas y entusiastas del fitness ha mejorado su credibilidad y atractivo entre los consumidores, lo que está impulsando el crecimiento del mercado. Además, las estrategias de marketing agresivas y las campañas promocionales llevadas a cabo por los principales actores de la industria han desempeñado un papel fundamental en impulsar el interés del consumidor y la lealtad a la marca, lo que está estimulando el crecimiento del mercado. Aparte de esto, la aparición de sabores y formulaciones innovadoras, que satisfacen diversos gustos y preferencias, también ha ampliado la base de consumidores, favoreciendo aún más el crecimiento del mercado.

Segmentación de la Industria de Bebidas Deportivas y Energéticas:

El Grupo IMARC proporciona un análisis de las tendencias clave en cada segmento del informe del mercado global de bebidas deportivas y energéticas, junto con pronósticos a nivel global y regional de 2024-2032. Nuestro informe ha categorizado el mercado basado en tipo de producto, tipo de empaque, tipo, canal de distribución y consumidor objetivo.

Mercado de Bebidas Deportivas:

Desglose por Tipo de Producto:

Isotónica
Hipertónica
Hipotónica

Desglose por Tipo de Empaque:

Botella (Pet/Vidrio)
Lata
Otros

Desglose por Canal de Distribución:

Supermercados e Hipermercados
Tiendas de Conveniencia
En Línea
Otros

Desglose por Región:

Norteamérica
Europa
Asia Pacífico
Medio Oriente y África
Latinoamérica

Mercado de Bebidas Energéticas:

Desglose por Producto:

Alcohólicas
No Alcohólicas

Desglose por Tipo:

No Orgánicas
Orgánicas

Desglose por Tipo de Empaque:

Botella (Pet/Vidrio)
Lata
Otros

Desglose por Canal de Distribución:

Supermercados e Hipermercados
Tiendas de Conveniencia
En Línea
Otros

Desglose por Consumidor Objetivo:

Adolescentes
Adultos
Población Geriátrica

Desglose por Región:

Norteamérica
Europa
Asia Pacífico
Medio Oriente y África
Latinoamérica

Panorama Competitivo:

El informe ha proporcionado un análisis comprensivo del panorama competitivo en el mercado. También se han proporcionado perfiles detallados de todas las principales compañías. Algunos de los actores clave en el mercado incluyen:

Abbott Nutrition Co.
AJE Group
Britvic PLC
Extreme Drinks Co.
Fraser & Neave Holdings BHD
GlaxoSmithKline Plc
Red Bull
Rockstar, Inc.
Coca-Cola
PepsiCo
Arizona Beverage Company
National Beverage Corp
Keurig Dr Pepper Inc.
Living Essentials
Cloud 9 Beverages Private Limited
Vitale Beverages Pvt Ltd.

Beneficios Clave para los Participantes:

El informe de IMARC ofrece un análisis cuantitativo comprensivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, pronósticos del mercado, y dinámicas del mercado de bebidas deportivas y energéticas desde 2018-2032.
El estudio de investigación proporciona la información más reciente sobre los impulsores del mercado, desafíos y oportunidades en el mercado global de bebidas deportivas y energéticas.
El estudio mapea los mercados regionales líderes, así como los de más rápido crecimiento.
El análisis de las cinco fuerzas de Porter asiste a los participantes en evaluar el impacto de nuevos participantes, rivalidad competitiva, poder del proveedor, poder del comprador y la amenaza de sustitución. Ayuda a los participantes a analizar el nivel de competencia dentro de la industria de bebidas deportivas y energéticas y su atractivo.
El panorama competitivo permite a los participantes comprender su entorno competitivo y proporciona una visión de las posiciones actuales de los actores clave en el mercado.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options New Year Sale

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.