Informe del Mercado de Entrega de Alimentos en Línea por Tipo de Plataforma (Aplicaciones Móviles, Sitio Web), Modelo de Negocio (Sistema de Entrega de Alimentos Centrado en Pedidos, Sistema de Entrega de Alimentos Basado en Logística, Sistema de Entrega de Alimentos de Servicio Completo), Método de Pago (Pago en Línea, Pago contra Entrega) y Región 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A17029

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Resumen del Mercado:

El tamaño del mercado mundial de entrega de alimentos en línea alcanzó los 134,9 mil millones de dólares en 2023. De cara al futuro, el Grupo IMARC espera que el mercado alcance los 317.700 millones de dólares en 2032, con una tasa de crecimiento (CAGR) del 9,7% entre 2024 y 2032. El creciente énfasis en la conveniencia del consumidor, el aumento en el uso de smartphones y el acceso a Internet, la rápida urbanización en todo el mundo, el aumento en el número de hogares con doble ingreso, la integración de características avanzadas y la introducción de ofertas, descuentos y programas de lealtad son algunos de los factores principales que impulsan el mercado.

Atributo del informe	Estadísticas clave
Año base	2023
Años de pronóstico	2024-2032
Años históricos	2018-2023
Tamaño del mercado en 2023	134.900 millones de dólares
Previsión de mercado en 2032	317.700 millones de dólares
Tasa de crecimiento del mercado 2024-2032	9,7%

La entrega de alimentos en línea se refiere a pedir alimentos de un restaurante o proveedor de alimentos a través de una plataforma en línea dedicada o una aplicación móvil, con la garantía de entrega puntual en la ubicación del cliente. Está transformando numerosos antojos culinarios, ofreciendo una solución conveniente para individuos y familias que buscan comidas de calidad de restaurante entregadas directamente en su puerta. Ha reformado la industria alimentaria, proporcionando a los clientes varias opciones culinarias, desde restaurantes locales hasta cadenas internacionales. Además, la entrega de alimentos en línea ha ganado rápidamente popularidad, convirtiéndose en una parte integral de las experiencias gastronómicas modernas en todo el mundo.

Mercado de Entrega de Comida en Línea

El mercado de entrega de alimentos en línea está impulsado principalmente por los cambiantes preferencias de los consumidores. En el mundo acelerado de hoy, los consumidores prefieren la facilidad de navegar por menús, realizar pedidos y que las comidas sean entregadas en su puerta, ahorrándoles tiempo y esfuerzo valiosos, influyendo así en el crecimiento del mercado. Además, la integración de aplicaciones móviles, sitios web fáciles de usar y sistemas eficientes de seguimiento de pedidos están simplificando el proceso de pedido, representando otro factor importante de crecimiento. Esto mejora la experiencia del usuario y permite a las empresas recopilar datos valiosos sobre el comportamiento del consumidor para un marketing dirigido y un servicio mejorado. Junto con esto, la reciente aparición de la enfermedad del coronavirus (COVID-19) aceleró la adopción de la entrega sin contacto y medidas de seguridad estrictas para que los alimentos se preparen y entreguen con los protocolos máximos de higiene y seguridad, impulsando así el crecimiento del mercado. Además de esto, las empresas están invirtiendo en optimizar su logística de entrega para garantizar un servicio rápido y eficiente, incluyendo la optimización de rutas, sistemas avanzados de seguimiento y vehículos de entrega autónomos en algunas regiones, lo que está acelerando las ventas. En línea con esto, las plataformas de entrega de alimentos en línea continúan expandiendo sus asociaciones con numerosos restaurantes, atrayendo una base de clientes más amplia y fomentando una competencia saludable entre los restaurantes para ofrecer platos de calidad e innovadores, aumentando así el crecimiento del mercado. Además, la rápida urbanización y las personas en áreas urbanas a menudo tienen estilos de vida ocupados que hacen que salir a cenar sea menos conveniente, lo que resulta en una entrega de alimentos en línea que cierra esta brecha al llevar comidas de calidad de restaurante a los habitantes urbanos, creando así una perspectiva de mercado positiva.

Segmentación de la Industria de Entrega de Alimentos en Línea:

El Grupo IMARC proporciona un análisis de las tendencias clave en cada segmento del informe del mercado global de entrega de alimentos en línea, junto con pronósticos a nivel global y regional para 2024-2032. Nuestro informe ha categorizado el mercado basado en tipo de plataforma, modelo de negocio y método de pago.

Desglose por Tipo de Plataforma:

Aplicaciones Móviles
Sitio Web

Desglose por Modelo de Negocio:

Sistema de Entrega de Alimentos Centrado en Pedidos
Sistema de Entrega de Alimentos Basado en Logística
Sistema de Entrega de Alimentos de Servicio Completo

Desglose por Método de Pago:

Pago en Línea
Pago contra Entrega

Desglose por Región:

China
Norteamérica
Asia Pacífico (excluyendo China)
Europa
Resto del Mundo

Panorama Competitivo:

El informe ha proporcionado un análisis integral del panorama competitivo en el mercado. También se han proporcionado perfiles detallados de todas las principales empresas. Algunos de los actores clave en el mercado incluyen:

Deliveroo
Delivery Hero
Ele.me (Alibaba Group)
Just Eat Takeaway.com N.V.
Meituan Waimai

Beneficios Clave para los Partícipes:

El informe de la industria de IMARC ofrece un análisis cuantitativo completo de varios segmentos del mercado, tendencias del mercado históricas y actuales, pronósticos del mercado y dinámicas del mercado de entrega de alimentos en línea desde 2018-2032.
El informe de investigación proporciona la información más reciente sobre los impulsores del mercado, desafíos y oportunidades en el mercado global de entrega de alimentos en línea.
El estudio mapea los principales mercados regionales, así como los de más rápido crecimiento.
El análisis de las cinco fuerzas de Porter ayuda a los participantes a evaluar el impacto de los nuevos entrantes, la rivalidad competitiva, el poder de los proveedores, el poder de los compradores y la amenaza de sustitución. Ayuda a los participantes a analizar el nivel de competencia en la industria de entrega de alimentos en línea y su atractivo.
El panorama competitivo permite a los participantes entender su entorno competitivo y proporciona una visión de las posiciones actuales de los principales actores en el mercado.

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Informe de mercado de entrega de alimentos en línea