Mercado de Detergentes Líquidos: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032

Mercado de Detergentes Líquidos: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A16221
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Panorama del mercado:

El tamaño del mercado mundial de detergentes líquidos alcanzó los 33.300 millones de dólares en 2023. De cara al futuro, el Grupo IMARC espera que el mercado alcance los 54.300 millones de dólares en 2032, con una tasa de crecimiento (CAGR) del 5,5% durante 2024-2032. La creciente necesidad de soluciones de limpieza cómodas y eficientes, el aumento de la conciencia sobre la higiene personal entre las masas y la creciente necesidad de detergentes adaptados a diferentes tejidos son algunos de los principales factores que impulsan el mercado.

Atributo del informe Estadísticas clave
Año base
2023
Años de pronóstico
2024-2032
Años históricos
2018-2023
Tamaño del mercado en 2023 33.300 millones de dólares
Previsión de mercado en 2032 54.300 millones de dólares
Tasa de crecimiento del mercado 2024-2032 5,5%


El detergente líquido es un agente limpiador especialmente formulado para disolverse en agua, ofreciendo una eficaz eliminación de manchas y cuidado de los tejidos. Está compuesto por tensioactivos, enzimas y fragancias. Está diseñado específicamente para eliminar la suciedad, la grasa y las manchas de la ropa, la tapicería y otros tejidos lavables. El producto se presenta en varios tipos, que responden a diferentes necesidades, como las variantes de alta eficacia, para pieles sensibles, sin colorantes y respetuosas con el medio ambiente. Estas fórmulas son compatibles tanto con el lavado a mano como a máquina, lo que aporta flexibilidad de uso. Además, presenta múltiples ventajas frente a sus homólogos en polvo, como su naturaleza soluble, que evita que queden residuos en los tejidos, y su capacidad para funcionar eficazmente a diferentes temperaturas del agua. Ofrece una gran eficacia limpiadora, lo que permite un pretratamiento específico de las manchas. La dosificación también es más sencilla, con menos posibilidades de desperdicio, lo que la hace rentable a largo plazo. Además, la llegada de los detergentes líquidos concentrados implica envases más pequeños y un menor impacto medioambiental, lo que coincide con el creciente interés de los consumidores por la sostenibilidad.

Mercado de detergentes líquidos

El mercado mundial de detergentes líquidos se encuentra actualmente en una trayectoria ascendente, influido por la creciente concienciación sobre la higiene y la limpieza, especialmente amplificada por las recientes crisis sanitarias. Esto está impulsando las ventas de productos de limpieza, incluidos los detergentes líquidos. Junto a esto, los avances en la tecnología de formulación, que ofrecen una mayor capacidad de eliminación de manchas y son respetuosos con la piel, también han contribuido a aumentar la preferencia de los consumidores. Además, la tendencia hacia productos de limpieza cómodos y fáciles de usar complementa el crecimiento del mercado, ya que los detergentes líquidos suelen ofrecer una dosificación sencilla y una acción rápida. Aparte de esto, la creciente popularidad de las lavadoras de alta eficiencia, que recomiendan específicamente el uso de detergentes líquidos, es otro elemento que contribuye. Además, se está produciendo un marcado cambio hacia los productos ecológicos, lo que impulsa la innovación en detergentes líquidos biodegradables y de base biológica. Esto concuerda con la creciente conciencia medioambiental de los consumidores y la mayor atención que prestan las normativas a la sostenibilidad. Además, la penetración del comercio minorista en línea y la fácil disponibilidad de diversos productos también facilitan el crecimiento del mercado. A escala mundial, las economías emergentes presentan un potencial de mercado sin explotar, impulsado por el aumento de la renta disponible y el cambio gradual de los métodos de limpieza tradicionales a soluciones modernas.

Segmentación de la industria de detergentes líquidos:

IMARC Group ofrece un análisis de las tendencias clave en cada segmento del informe sobre el mercado mundial de detergentes líquidos, junto con previsiones a nivel mundial y regional desde 2024 hasta 2032. Nuestro informe ha categorizado el mercado en función del tipo de producto, el uso final y el canal de distribución.

Desglose por tipo de producto:

  • Detergente líquido inorgánico
  • Detergente líquido ecológico
     

Desglose por uso final:

  • Residencial
  • Comercial
     

Desglose por canal de distribución:

  • Supermercados e hipermercados
  • Tiendas de conveniencia
  • Grandes almacenes
  • Tiendas en línea
  • Otros
     

Distribución por regiones:

  • Norteamérica
  • Europa
  • Asia-Pacífico
  • Oriente Medio y África
  • América Latina
     

Panorama competitivo:

El informe ofrece un análisis exhaustivo del panorama competitivo del mercado. También se ofrecen perfiles detallados de las principales empresas. Algunas de las principales empresas del mercado son:

  • Henkel & Company KGaA
  • Procter & Gamble
  • The Clorox Company
  • Church and Dwight
  • Unilever Plc
     

Principales ventajas para las partes interesadas:

  • El informe industrial de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de detergentes líquidos de 2018 a 2032.
  • El informe de investigación proporciona la información más reciente sobre los impulsores del mercado, los retos y las oportunidades en el mercado mundial de detergentes líquidos.
  • El estudio traza un mapa de los mercados regionales líderes y de mayor crecimiento.
  • El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos participantes, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a las partes interesadas a analizar el nivel de competencia en el sector de los detergentes líquidos y su atractivo.
  • El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

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Mercado de Detergentes Líquidos: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032
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