Informe sobre el mercado de la lencería por tipo de producto (sujetador, bragas, moldeadores y otros), material (algodón, seda, satén, nailon y otros), gama de precios (económico, premium), canal de distribución (grandes superficies, tiendas especializadas, tiendas en línea y otros) y región 2024-2032

Informe sobre el mercado de la lencería por tipo de producto (sujetador, bragas, moldeadores y otros), material (algodón, seda, satén, nailon y otros), gama de precios (económico, premium), canal de distribución (grandes superficies, tiendas especializadas, tiendas en línea y otros) y región 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A17912
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Visión general del mercado:

El tamaño del mercado mundial de la lencería alcanzó los 84.200 millones de dólares en 2023. De cara al futuro, el Grupo IMARC espera que el mercado alcance los 149.900 millones de dólares en 2032, con una tasa de crecimiento (CAGR) del 6,42% durante 2024-2032.

Atributo del informe Estadísticas clave
Año base
2023
Años de pronóstico
2024-2032
Años históricos
2018-2023
Tamaño del mercado en 2023 84.200 millones de dólares
Previsión de mercado en 2032 149.900 millones de dólares
Tasa de crecimiento del mercado 2024-2032 6,42%


La lencería se refiere a una categoría de ropa íntima diseñada principalmente para mujeres, aunque también existen estilos diseñados para hombres. Esta ropa especializada incluye prendas como sujetadores, bragas, corsés, ligueros y medias, así como ropa de dormir como camisones y batas. La lencería cumple un doble propósito: brindar soporte y comodidad mientras resulta estéticamente atractiva. A menudo se confecciona con telas delicadas como encaje, seda, satén, materiales transparentes y elementos decorativos como bordados, cintas y lazos. Está diseñada para ajustarse al cuerpo, realzando y acentuando la figura del usuario, y viene en una amplia gama de estilos, desde básicos para el día a día hasta piezas más elaboradas y seductoras. Aunque es práctica en su esencia, la lencería también desempeña un papel significativo en momentos íntimos, agregando un elemento de sensualidad y confianza. En los últimos años, la lencería ha evolucionado de ser una mera prenda interior a convertirse en un símbolo de autoexpresión, empoderamiento y estilo personal.

Mercado de lencería

El mercado global de lencería está experimentando un crecimiento significativo impulsado por los cambios en las preferencias de los consumidores y el creciente énfasis en la comodidad y la inclusividad en la ropa íntima. Además, varias marcas de lencería se están adaptando a diversos tipos de cuerpos y tamaños, atendiendo a una base de clientes más amplia y destacando la inclusividad, lo que a su vez ha catalizado el crecimiento del mercado. Además, la rápida proliferación de plataformas de compras en línea y el comercio electrónico está revolucionando el panorama minorista de la lencería al ofrecer a los consumidores conveniencia y una gama más amplia de opciones, lo que representa otro factor importante de crecimiento. Además de esto, la aparición de estilos de lencería de athleisure y sin costuras que combinan comodidad con moda y que atraen a los estilos de vida modernos está impulsando el crecimiento del mercado. Además, la creciente conciencia sobre materiales sostenibles y ecológicos en la producción de lencería, que se alinea con el movimiento de sostenibilidad global y anima a los consumidores eco-conscientes a optar por opciones de lencería respetuosas con el medio ambiente, está impulsando el crecimiento del mercado. Además, el aumento de los ingresos disponibles en las economías emergentes, que empodera a los consumidores para invertir en lencería de alta gama y de diseñador, está contribuyendo al crecimiento del mercado.

Segmentación clave del mercado:

IMARC Group proporciona un análisis de las tendencias clave en cada subsegmento de la lencería global Informe de mercado, junto con pronósticos a nivel global, regional y nacional para el período 2024-2032. Nuestro informe ha categorizado el mercado según el tipo de producto, material, rango de precios y canal de distribución.

Desglose por tipo de producto:

  • Sostén
  • Bragas o bragas
  • Fajas
  • Otros
     

Desglose por Material:

  • Algodón
  • Seda
  • Satín
  • Nylon
  • Otros
     

Desglose por rango de precios:

  • Economía
  • De primera calidad
     

Desglose por canal de distribución:

  • Comercializadores masivos
  • Tiendas especializadas
  • Tiendas en línea
  • Otros
     

Desglose por región:

  • América del norte
    • Estados Unidos
    • Canadá
  • Asia-Pacífico
    • Porcelana
    • Japón
    • India
    • Corea del Sur
    • Australia
    • Indonesia
    • Otros
  • Europa
    • Alemania
    • Francia
    • Reino Unido
    • Italia
    • España
    • Rusia
    • Otros
  • América Latina
    • Brasil
    • México
    • Otros
  • Medio Oriente y África
     

Panorama competitivo:

También se ha examinado el panorama competitivo de la industria junto con los perfiles de los actores clave: Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemöller International BV, Jockey International Inc., MAS Holdings, PVH Corp. , The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria's Secret & Co. y Yandy Enterprises LLC.

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Informe sobre el mercado de la lencería por tipo de producto (sujetador, bragas, moldeadores y otros), material (algodón, seda, satén, nailon y otros), gama de precios (económico, premium), canal de distribución (grandes superficies, tiendas especializadas, tiendas en línea y otros) y región 2024-2032
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