Mercado de Detergentes para Lavandería: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032

Mercado de Detergentes para Lavandería: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A16193
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Panorama del mercado:

El tamaño del mercado global de detergentes para lavandería alcanzó los 51.0 mil millones de dólares en 2023. En adelante, IMARC Group espera que el mercado llegue a 74.8 mil millones de dólares para 2032, mostrando una tasa de crecimiento anual compuesta (CAGR) del 4.36% durante 2024-2032. La creciente concienciación sobre la higiene y la limpieza, los nuevos avances tecnológicos, la creciente popularidad de las lavadoras, el lanzamiento de nuevos productos, las fusiones y adquisiciones (M&A) y las actividades de investigación y desarrollo (I+D) son algunos de los principales factores que impulsan el mercado.

Atributo del informe Estadísticas clave
Año base
2023
Años de pronóstico
2024-2032
Años históricos
2018-2023
Tamaño del mercado en 2023 51.000 millones de dólares
Previsión de mercado en 2032 74.800 millones de dólares
Tasa de crecimiento del mercado 2024-2032 4,36%


El detergente para la ropa es un producto doméstico esencial diseñado para mantener la higiene personal y la limpieza de la ropa. Suelen estar formulados con una combinación de tensioactivos, enzimas y otros compuestos químicos. Estos ingredientes actúan conjuntamente descomponiendo y desprendiendo la suciedad y las manchas de los tejidos. Los tensioactivos ayudan a levantar la suciedad y suspenderla en el agua, mientras que las enzimas actúan sobre tipos específicos de manchas, como las de proteínas o grasa. Se dividen en dos tipos: líquidos y en polvo. Los detergentes líquidos son cómodos y fáciles de dosificar, mientras que los detergentes en polvo son conocidos por su eficacia para eliminar las manchas difíciles. Además, los detergentes para ropa están ganando una inmensa popularidad en todo el mundo.

Mercado de detergentes para ropa

El mercado de detergentes para la ropa está impulsado principalmente por el énfasis en la higiene y la limpieza. Además, debido a la pandemia de la enfermedad por coronavirus (COVID-19), hay una mayor concienciación de los consumidores sobre la necesidad de ropa limpia y libre de gérmenes, lo que influye en el crecimiento del mercado. Los detergentes para ropa son esenciales para alcanzar este nivel de limpieza, lo que impulsa la demanda de productos. Además, el creciente comercio electrónico y las plataformas de compra en línea facilitan a los consumidores el acceso a numerosas opciones de detergentes para la ropa, lo que representa otro importante factor de crecimiento. Además, la comodidad de la entrega a domicilio, los precios competitivos y el acceso a las reseñas están impulsando el crecimiento del mercado. Además, los fabricantes se están orientando hacia la producción de productos ecológicos y biodegradables debido a la creciente preocupación por la sostenibilidad medioambiental, lo que acelera el crecimiento del mercado. Los consumidores son más propensos a elegir detergentes suaves para el medio ambiente, lo que conduce a un aumento de la venta de estos productos. En línea con esto, los consumidores muestran una fuerte fidelidad a las marcas de detergentes para la ropa y confían en marcas establecidas conocidas por su calidad y eficacia, lo que contribuye al crecimiento del mercado. Además, la introducción de diversos formatos, como las pastillas, los concentrados líquidos y los envases ecológicos, ofrece a los consumidores comodidad y facilidad de uso, lo que contribuye a crear unas perspectivas de mercado positivas.

Segmentación de la industria de detergentes para ropa:

IMARC Group ofrece un análisis de las tendencias clave en cada segmento del informe sobre el mercado mundial de detergentes para ropa, junto con previsiones a nivel mundial, regional y nacional desde 2024 hasta 2032. Nuestro informe ha categorizado el mercado en función del tipo de producto, canal de distribución y aplicación.

Desglose por tipo de producto:

  • Polvo
  • Líquido
  • Gel
  • Cápsulas/tabletas
     

Desglose por canal de distribución:

  • Supermercados e hipermercados
  • Tiendas en línea
  • Tiendas de conveniencia
  • Otros
     

Distribución por aplicaciones:

  • Industrial
  • Hogar
     

Distribución por regiones:

  • Norteamérica
    • Estados Unidos
    • Canadá
  • Asia-Pacífico
    • China
    • Japón
    • India
    • Corea del Sur
    • Australia
    • Indonesia
    • Otros
  • Europa
    • Alemania
    • Francia
    • Reino Unido
    • Italia
    • España
    • Rusia
    • Otros
  • América Latina
    • Brasil
    • México
    • Otros
  • Oriente Medio y África
     

Panorama competitivo:

El informe ofrece un análisis exhaustivo del panorama competitivo del mercado. También se ofrecen perfiles detallados de las principales empresas. Algunas de las principales empresas del mercado son:

  • Amway Corporation
  • BASF SE
  • Church & Dwight Co. Inc.
  • Dow Inc.
  • DuPont de Nemours Inc.
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Lion Corporation
  • Procter & Gamble Company
  • Reckitt Benckiser Group PLC,
  • The Clorox Company and Unilever plc.
     

Principales ventajas para las partes interesadas:

  • El informe de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de detergentes para ropa de 2018 a 2032.
  • El estudio proporciona la información más reciente sobre los impulsores del mercado, los retos y las oportunidades del mercado mundial de detergentes para ropa.
  • El estudio identifica los mercados regionales líderes y de más rápido crecimiento. Además, permite a los interesados identificar los principales mercados nacionales de cada región.
  • El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos participantes, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a las partes interesadas a analizar el nivel de competencia en el sector de los detergentes para ropa y su atractivo.
  • El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

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Mercado de Detergentes para Lavandería: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032
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