Mercado del café instantáneo: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032

Mercado del café instantáneo: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A16082
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Panorama del mercado:

El tamaño del mercado mundial de café instantáneo alcanzó los 14.100 millones de dólares en 2023. De cara al futuro, el Grupo IMARC espera que el mercado alcance los 21.500 millones de dólares en 2032, con una tasa de crecimiento (CAGR) del 4,7% durante 2024-2032. El aumento de la población activa y los estilos de vida acelerados de las personas, el aumento de los niveles de ingresos de las personas y las crecientes inversiones en procesos de producción avanzados y el abastecimiento de granos de café de primera calidad son algunos de los principales factores que impulsan el mercado.

Atributo del informe Estadísticas clave
Año base
2023
Años de pronóstico
2024-2032
Años históricos
2018-2023
Tamaño del mercado en 2023 14.100 millones de dólares
Previsión de mercado en 2032 21.500 millones de dólares
Tasa de crecimiento del mercado 2024-2032 4,7%


El café instantáneo, a menudo denominado café soluble, es una bebida cómoda y muy consumida, conocida por su facilidad de preparación y su rápida disolubilidad. Se obtiene de los granos de café mediante un proceso de fabricación especializado que consiste en preparar el café y, a continuación, liofilizarlo o pulverizarlo hasta obtener un polvo o gránulos solubles. Es una forma cómoda y rápida de preparar el café, ya que se disuelve fácilmente y no requiere equipo de preparación. El café instantáneo está muy extendido en hogares, lugares de trabajo y cafeterías de todo el mundo, y responde al rápido ritmo de vida de los consumidores actuales.

Mercado del café instantáneo

La creciente demanda del producto entre los consumidores, debido al aumento de los estilos de vida modernos, las agendas apretadas y la necesidad de soluciones sobre la marcha, es uno de los principales factores que crean una perspectiva positiva para el mercado. Además, su preparación es tan sencilla como añadir agua caliente, lo que la convierte en la opción ideal para quienes buscan un rápido estímulo de cafeína sin las molestias de los métodos tradicionales de preparación, impulsando así el crecimiento del mercado. Además, los fabricantes se esfuerzan continuamente por mejorar la calidad y el perfil de sabor de sus productos de café instantáneo para satisfacer los gustos más exigentes de los consumidores. Esto incluye el desarrollo de variedades especiales de café instantáneo, como el de origen único y las mezclas premium, que ofrecen una experiencia cafetera más refinada, lo que a su vez está impulsando el crecimiento del mercado. Además, cada vez se presta más atención a la creación de productos de café instantáneo que imiten fielmente el sabor y el aroma del café recién hecho, con lo que se aborda una de las limitaciones tradicionales del café instantáneo. Además, los consumidores son cada vez más conscientes de su huella ecológica, lo que genera una demanda de envases y métodos de producción respetuosos con el medio ambiente. Muchas empresas del sector del café instantáneo están respondiendo a esta demanda con la introducción de materiales de envasado reciclables y el abastecimiento de granos de café mediante prácticas sostenibles y éticas, lo que impulsa el crecimiento del mercado. Aparte de esto, la introducción de nuevos sabores, mezclas y formatos para satisfacer las cambiantes preferencias de los consumidores, que a su vez está proporcionando un impulso considerable al crecimiento del mercado.

Segmentación de la industria del café instantáneo:

IMARC Group ofrece un análisis de las tendencias clave en cada segmento del informe sobre el mercado mundial del café instantáneo, junto con previsiones a nivel mundial y regional desde 2024 hasta 2032. Nuestro informe ha categorizado el mercado en función del tipo de producto, envase y canal de distribución.

Ruptura por envasado:

  • Tarro
  • Bolsa
  • Bolsita
  • Otros
     

Desglose por tipo de producto:

  • Secado por pulverización
  • Liofilizado
     

Desglose por canal de distribución:

  • Empresa a empresa
  • Supermercados e hipermercados
  • Tiendas de conveniencia
  • En línea
  • Otros
     

Distribución por regiones:

  • Europa
  • Asia-Pacífico
  • Norteamérica
  • América Latina
  • Oriente Medio y África
     

Panorama competitivo:

El informe ofrece un análisis exhaustivo del panorama competitivo del mercado. También se ofrecen perfiles detallados de las principales empresas. Algunas de las principales empresas del mercado son:

  • Nestle
  • Starbucks Corporation
  • Matthew Algie & Company Ltd.
  • Kraft Foods Inc.
  • Tata Consumer Products Limited
  • Strauss Group Ltd.
  • Jacobs Douwe Egberts
  • Tchibo Coffee International Ltd.
     

Principales ventajas para las partes interesadas:

  • El informe de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de café instantáneo de 2018 a 2032.
  • El estudio proporciona la información más reciente sobre los impulsores del mercado, los retos y las oportunidades en el mercado mundial del café instantáneo.
  • El estudio traza un mapa de los mercados regionales líderes y de mayor crecimiento.
  • El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos participantes, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a los interesados a analizar el nivel de competencia en el sector del café instantáneo y su atractivo.
  • El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

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Mercado del café instantáneo: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032
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