Informe del mercado de la cerveza de frutas por sabor de fruta (frambuesa, melocotón, fresa, arándano y otros), canal de venta (en el comercio, fuera del comercio) y región 2024-2032

Informe del mercado de la cerveza de frutas por sabor de fruta (frambuesa, melocotón, fresa, arándano y otros), canal de venta (en el comercio, fuera del comercio) y región 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A15965
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Panorama del mercado:

El tamaño del mercado global de cerveza de frutas alcanzó los US$ 289,6 mil millones en 2023. Mirando hacia el futuro, se espera que el mercado alcance los US$ 392,0 mil millones para 2032, exhibiendo una tasa de crecimiento (CAGR) del 3,42% durante el período 2024-2032. La creciente demanda de opciones de bebidas más saludables debido a la creciente atención a la salud y el bienestar, los cambiantes gustos y preferencias de los consumidores y la creciente popularidad de la elaboración de cerveza artesanal son algunos de los principales factores que impulsan el mercado.

Atributo del informe Estadísticas clave
Año Base
2023
Años de Pronóstico
2024-2032
Años Históricos
2018-2023
Tamaño del Mercado en 2023 289.600 millones de USD
Pronóstico del Mercado en 2032 392.000 millones de USD
Tasa de Crecimiento del Mercado 2024-2032 3,42%


La cerveza de frutas es un tipo de bebida alcohólica que combina los ingredientes tradicionales de la elaboración de cerveza con diversas frutas o aromas de frutas para crear una gran variedad de sabores y aromas. Puede elaborarse utilizando diferentes bases, como cervezas ale, lager o de trigo, y a menudo se infusiona con sabores frutales naturales o artificiales, como cereza, frambuesa, melocotón o cítricos. Es versátil, ofrece perfiles de sabor robustos y suaves y las hace adecuadas para diferentes ocasiones y maridajes. Se caracteriza por una gama de productos con contenido alcohólico, palatabilidad y precios variados, destinados a una base de consumidores más amplia. Está ganando adeptos entre los consumidores que buscan opciones de consumo alternativas y experimentales.

Mercado de Cerveza de Frutas

La creciente preferencia de los consumidores por sabores únicos y exóticos representa uno de los factores clave que aumentan la adopción de variedades de cerveza con infusión de frutas en todo el mundo. Además, la tendencia emergente de las cervecerías artesanales y microcervecerías, que a menudo experimentan con ingredientes y técnicas de elaboración poco convencionales, está impulsando el crecimiento del mercado. Además, el aumento de la renta disponible y el cambio de preferencias hacia las bebidas premium están impulsando el gasto de los consumidores en cervezas de frutas. Por otra parte, la creciente concienciación sobre la salud de las personas está provocando un aumento de la adopción de cervezas de frutas con menor contenido de alcohol e ingredientes naturales. Aparte de esto, los principales actores del mercado están aprovechando las redes sociales y el marketing de influencers para aumentar la concienciación, lo que, a su vez, está impulsando el interés de los consumidores y las ventas de productos. Junto con esto, varias marcas se están centrando en lanzar sabores de edición limitada para coincidir con festivales, vacaciones y cambios estacionales, que captan el interés del consumidor e impulsan las ventas. También están lanzando cerveza de frutas sin alcohol, que abastece a un segmento de consumidores que buscan el sabor de la cerveza sin el contenido de alcohol. Además, el uso generalizado de la cerveza de frutas en aplicaciones culinarias y la expansión de la venta al por menor organizada y los canales de venta en línea están contribuyendo al crecimiento del mercado.

Segmentación del sector de la cerveza de frutas:

IMARC Group ofrece un análisis de las tendencias clave en cada segmento del informe sobre el mercado mundial de la cerveza de frutas, junto con previsiones a nivel mundial, regional y nacional desde 2024 hasta 2032. Nuestro informe ha categorizado el mercado en función del sabor de la fruta y el canal de venta.

Ruptura por sabor a fruta:

  • Frambuesa
  • Melocotones
  • Fresa
  • Arándanos
  • Otros
     

Desglose por canal de ventas:

  • En el mercado
    • Pubs
    • Bares
    • Restaurantes
    • Otros (cafés, instituciones)
  • Fuera de comercio
    • Supermercados e hipermercados
    • Tiendas especializadas
       

Distribución por regiones:

  • Norteamérica
    • Estados Unidos
    • Canadá
  • Asia-Pacífico
    • China
    • Japón
    • India
    • Corea del Sur
    • Australia
    • Indonesia
    • Otros
  • Europa
    • Alemania
    • Francia
    • Reino Unido
    • Italia
    • España
    • Rusia
    • Otros
  • América Latina
    • Brasil
    • México
    • Otros
  • Oriente Medio y África


Panorama competitivo:

El informe ofrece un análisis exhaustivo del panorama competitivo del mercado. También se ofrecen perfiles detallados de las principales empresas. Algunas de las principales empresas del mercado son:

  • All Saints Brewing Company
  • Bell's Brewery Inc. (Lion)
  • Brewery Ommegang
  • Founders Brewing Co. (Mahou San Miguel)
  • Golden Road Brewing (Anheuser-Busch Companies LLC)
  • Lindemans Brewery
  • Lost Coast Brewery
  • New Belgium Brewing Company
  • New Glarus Brewing Company
  • Pyramid Breweries Inc. (FIFCO USA)
  • Shipyard Brewing Company
  • Unibroue


Principales ventajas para las partes interesadas:

  • El informe de la industria de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de la cerveza de frutas de 2018 a 2032.
  • El estudio proporciona la información más reciente sobre los impulsores del mercado, los retos y las oportunidades del mercado mundial de la cerveza de frutas.
  • El estudio identifica los mercados regionales líderes y de más rápido crecimiento. Además, permite a los interesados identificar los principales mercados nacionales de cada región.
  • El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos operadores, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a las partes interesadas a analizar el nivel de competencia en el sector de la cerveza de frutas y su atractivo.
  • El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

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Informe del mercado de la cerveza de frutas por sabor de fruta (frambuesa, melocotón, fresa, arándano y otros), canal de venta (en el comercio, fuera del comercio) y región 2024-2032
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