Name: Tamaño, cuota, crecimiento e informe industrial del mercado de software de gestión de eventos
Creator: IMARC Group
License: https://www.imarcgroup.com/privacy-policy
Keywords: Mercado de software de gestión de eventos, mercado global de software de gestión de eventos, informe de mercado de software de gestión de eventos, tamaño del mercado de software de gestión de eventos, cuota de mercado de software de gestión de eventos, tendencias del mercado de software de gestión de eventos, pronóstico del mercado de software de gestión de eventos

Informe del mercado de software de gestión de eventos por tipo de componente (software, servicio), tipo de implementación (en las instalaciones, en la nube), tamaño de la organización (pequeñas y medianas empresas, grandes empresas), sector de uso final (corporativo, gubernamental, planificador de terceros, educación, minería y otros) y región 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A15220

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Panorama del mercado:

El tamaño del mercado mundial de software de gestión de eventos alcanzó los 6.100 millones de dólares en 2023. De cara al futuro, IMARC Group espera que el mercado alcance los 13.000 millones de dólares para 2032, exhibiendo una tasa de crecimiento anual compuesta (CAGR) del 8,5% durante 2024-2032. El aumento de los eventos virtuales e híbridos, la creciente demanda de análisis en tiempo real y la rápida integración de la nube que fomenta la innovación y permite a las organizaciones gestionar eventos con mayor eficiencia y flexibilidad son algunos de los principales factores que impulsan el mercado.

Atributo del informe	Estadísticas clave
Año Base	2023
Años de Pronóstico	2024-2032
Años Históricos	2018-2023
Tamaño del Mercado en 2023	6.100 millones de USD
Pronóstico del Mercado en 2032	13.000 millones de USD
Tasa de Crecimiento del Mercado 2024-2032	8,5%

El software de gestión de eventos (EMS) es una solución tecnológica especializada diseñada para agilizar y mejorar la planificación, ejecución y supervisión de eventos, conferencias, exposiciones y otras reuniones. Incluye una amplia gama de funciones, como inscripción en línea, venta de entradas, selección del lugar de celebración, planificación del programa, gestión de ponentes, comunicación con los asistentes y análisis en tiempo real. Es ideal para organizadores de eventos que deseen ofrecer a sus asistentes una experiencia memorable y sin interrupciones, al tiempo que optimizan la eficacia operativa. Permite a las empresas y organizaciones gestionar eficazmente todos los aspectos de sus eventos. Proporciona a los planificadores de eventos la capacidad de supervisar múltiples facetas de la logística del evento al tiempo que garantiza que todo se desarrolle sin problemas. Además, desempeña un papel esencial en la creación de redes, el marketing y la construcción de marcas.

Mercado de software de gestión de eventos

En la actualidad, la creciente popularidad de las soluciones ecológicas entre las organizaciones empresariales de todo el mundo representa uno de los principales factores que impulsan el crecimiento del mercado. Además, la creciente adopción de EMS debido a la rápida digitalización de los procesos de gestión de eventos está reforzando el crecimiento del mercado. Aparte de esto, la creciente demanda de EMS debido al creciente número de eventos virtuales e híbridos en todo el mundo está influyendo positivamente en el mercado. Además, la creciente adopción de soluciones de gestión de eventos basadas en la nube que facilitan el acceso remoto, la colaboración y la gestión de datos para mejorar la eficiencia operativa y reducir los gastos administrativos está ofreciendo oportunidades de crecimiento lucrativas a los inversores del sector. Además, el creciente interés de las empresas por la toma de decisiones basada en datos está favoreciendo el crecimiento del mercado. En este sentido, la incorporación de funciones de análisis y elaboración de informes en EMS, que permiten a los organizadores de eventos obtener información valiosa sobre el comportamiento de los asistentes, las métricas de compromiso y la evaluación del retorno de la inversión (ROI) y ofrecer mejores experiencias a las personas, está contribuyendo al crecimiento del mercado. Además, el creciente interés por la venta digital de entradas y la reducción del uso de papel entre las empresas está impulsando el crecimiento del mercado.

Segmentación del sector de software de gestión de eventos:

IMARC Group proporciona un análisis de las tendencias clave en cada segmento del informe del mercado mundial de software de gestión de eventos, junto con previsiones a nivel mundial y regional para 2024-2032. Nuestro informe ha categorizado el mercado en función del tipo de componente, el tipo de despliegue, el tamaño de la organización y el sector de uso final.

Desglose por tipo de componente:

Software
- Software de gestión de recintos
- Software de venta de entradas
- Software de registro de eventos
- Software de marketing de eventos
- Software de planificación de eventos
- Otros
  - Software de gestión de contenidos
  - Software de gestión de visitantes
  - Software de análisis e informes
  - Software de programación de recursos
  - Otros
Servicio
- Servicios profesionales
  - Despliegue e integración
  - Consultoría
  - Asistencia y mantenimiento
- Servicios gestionados

Desglose por tipo de despliegue:

En las instalaciones
Nube

Desglose por tamaño de la organización:

Pequeñas y medianas empresas
Grandes empresas

Desglose por sector de uso final:

Empresa
Gobierno
Planificador externo
Educación
Minería
Otros

Distribución por regiones:

Norteamérica
Europa
Asia-Pacífico
Oriente Medio y África
América Latina

Panorama competitivo:

El informe de investigación de mercado ha proporcionado un análisis exhaustivo del panorama competitivo en el mercado mundial de software de gestión de eventos. También se ofrecen perfiles detallados de las principales empresas. Algunos de los principales actores del mercado son:

Active Network
Bizzabo Ltd.
RegPack Inc.
Hubb
Gather Technologies
Eventbrite
EMS Software LLC
XING SE
Cvent
RainFocus Inc.
SignUpGenius Inc.
Ungerboeck Software International
Hubilo

Principales ventajas para las partes interesadas:

El informe de la industria de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de software de gestión de eventos de 2018 a 2032.
El informe de investigación proporciona la información más reciente sobre los impulsores del mercado, los retos y las oportunidades en el mercado mundial de software de gestión de eventos.
El estudio traza un mapa de los mercados regionales líderes y de mayor crecimiento.
El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos participantes, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a los interesados a analizar el nivel de competencia en el sector del software de gestión de eventos y su atractivo.
El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

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Informe de mercado de software de gestión de eventos