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Informe del Mercado de Cartelería Digital por tipo (Muros de Video, Pantallas de Video, Pantallas LED Transparentes, Carteles Digitales, Kioscos y Otros), Componente (Hardware, Software, Servicio), Tecnología (LCD/LED, Proyección y Otros), Aplicación (Retail, Hospitalidad, Entretenimiento, Estadios y Parques, Corporativo, Banca, Salud, Educación, Transporte y Otros), Ubicación (Interior, Exterior), Tamaño (Menos de 32 Pulgadas, 32 a 52 Pulgadas, Más de 52 Pulgadas) Región 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A17343
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Resumen del Mercado:
El tamaño del mercado global de señalización digital alcanzó los 26,9 mil millones de dólares en 2023. De cara al futuro, IMARC Group espera que el mercado alcance los 45,5 mil millones de dólares para 2032, exhibiendo una tasa de crecimiento anual compuesta (CAGR) del 5,8% durante el período 2024-2032. La creciente demanda de experiencias personalizadas e interactivas para clientes, la adopción creciente de publicidad digital fuera del hogar (DOOH) por parte de las empresas y los continuos avances tecnológicos en tecnología de visualización representan algunos de los factores clave que impulsan el mercado.
| Atributo del informe | Estadísticas clave |
|---|---|
| Año Base |
2023
|
| Años de Pronóstico |
2024-2032
|
| Años Históricos |
2018-2023
|
| Tamaño del Mercado en 2023 | US$ 26,9 mil millones |
| Pronóstico del Mercado en 2032 | US$ 45,5 mil millones |
| Tasa de Crecimiento del Mercado 2024-2032 | 5,8% |
La cartelería digital se basa en pantallas digitales, como pantallas de cristal líquido (LCD), diodos emisores de luz (LED) o pantallas de diodo orgánico emisor de luz (OLED), para transmitir información, contenido publicitario o mensajes en varios espacios públicos. Generalmente se coloca en áreas de alto tráfico para captar la atención e informar al público objetivo. Es una herramienta versátil que permite a las empresas mostrar sus productos, promocionar servicios, compartir actualizaciones en tiempo real y mejorar la experiencia general de los individuos. Puede mostrar videos, imágenes, datos en tiempo real y elementos interactivos, a diferencia de la señalización estática tradicional como carteles o vallas publicitarias. Ofrece una forma atractiva de interactuar con las personas, lo que la convierte en una herramienta valiosa para las empresas que buscan captar la atención de una audiencia más amplia. Dado que ayuda a garantizar que la información se entregue de manera rápida y eficiente, la demanda de cartelería digital está aumentando en todo el mundo.
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La creciente demanda de cartelería digital para crear una experiencia más inmersiva para los individuos representa actualmente uno de los factores clave que impulsan el crecimiento del mercado. Además, la adopción creciente de cartelería digital, ya que ofrece un medio rentable de entregar contenido en comparación con los medios impresos tradicionales, está fortaleciendo el crecimiento del mercado. Además de esto, la creciente demanda de cartelería digital, ya que permite actualizaciones de contenido en tiempo real y la transmisión de información y promociones oportunas, junto con el creciente empleo de cartelería digital para reducir el desperdicio de papel y mantener la sostenibilidad ambiental, está ofreciendo un panorama de mercado favorable. Además, la integración de la cartelería digital con el Internet de las Cosas (IoT) permite una entrega de contenido más dinámica y consciente del contexto, lo que contribuye al crecimiento del mercado. Aparte de esto, los avances en la tecnología de visualización, como resoluciones más altas y capacidades interactivas, mejoran la efectividad de la cartelería digital, lo que respalda el crecimiento del mercado. Además, el creciente enfoque en soluciones publicitarias ecológicas entre las organizaciones está proporcionando oportunidades de crecimiento lucrativas para los inversores de la industria.
Segmentación Clave del Mercado:
El Grupo IMARC proporciona un análisis de las tendencias clave en cada subsegmento del informe del mercado global de cartelería digital, junto con pronósticos a nivel global, regional y de país desde 2024-2032. Nuestro informe ha categorizado el mercado basado en tipo, componente, tecnología, aplicación, ubicación y tamaño.
Perspectivas de Tipo:
- Muros de Video
- Pantallas de Video
- Pantallas LED Transparentes
- Carteles Digitales
- Kioscos
- Otros
Perspectivas de Componente:
- Hardware
- Software
- Servicio
Perspectivas de Tecnología:
- LCD/LED
- Proyección
- Otros
Perspectivas de Aplicación:
- Retail
- Hospitalidad
- Entretenimiento
- Estadios y Parques
- Corporativo
- Banca
- Salud
- Educación
- Transporte
- Otros
Perspectivas de Ubicación:
- Interior
- Exterior
Perspectivas de Tamaño:
- Menos de 32 Pulgadas
- 32 a 52 Pulgadas
- Más de 52 Pulgadas
Perspectivas Regionales:
- América del Norte
- Estados Unidos
- Canadá
- Asia Pacífico
- China
- Japón
- India
- Corea del Sur
- Australia
- Indonesia
- Otros
- Europa
- Alemania
- Francia
- Reino Unido
- Italia
- España
- Rusia
- Otros
- Latinoamérica
- Brasil
- México
- Otros
- Medio Oriente y África
Panorama Competitivo:
El informe también ha proporcionado un análisis exhaustivo del panorama competitivo en el mercado global de cartelería digital. Algunas de las empresas cubiertas en el informe incluyen:
- BARCO
- Leyard Optoelectronic (Planar)
- LG Electronics
- Panasonic
- Samsung Electronics
- Shanghai Goodview Electronics
- Sharp (Foxconn Group)
- Sony
Tenga en cuenta que esto solo representa una lista parcial de empresas, y la lista completa se ha proporcionado en el informe.
Beneficios Claves para los Interesados:
- El informe de IMARC ofrece un análisis cuantitativo integral de varios segmentos del mercado, tendencias del mercado históricas y actuales, pronósticos del mercado y dinámicas del mercado de señalización digital desde 2018 hasta 2032.
- El estudio de investigación proporciona la información más reciente sobre los impulsores del mercado, los desafíos y las oportunidades en el mercado global de señalización digital.
- El estudio mapea los mercados regionales líderes, así como los de más rápido crecimiento. Además, permite a los interesados identificar los mercados clave a nivel de país dentro de cada región.
- El análisis de las cinco fuerzas de Porter ayuda a los interesados a evaluar el impacto de los nuevos entrantes, la rivalidad competitiva, el poder de los proveedores, el poder de los compradores y la amenaza de sustitución. Ayuda a los interesados a analizar el nivel de competencia dentro de la industria de señalización digital y su atractivo.
- El panorama competitivo permite a los interesados comprender su entorno competitivo y proporciona una visión de las posiciones actuales de los principales jugadores en el mercado.
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