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Informe del Mercado de Bienestar Corporativo por Servicio (Evaluación de Riesgos para la Salud, Fitness, Cesación de Fumar, Exámenes de Salud, Nutrición y Manejo del Peso, Manejo del Estrés y Otros), Categoría (Consultores de Fitness y Nutrición, Terapeutas Psicológicos, Organizaciones/Empleadores), Entrega (En el Lugar, Fuera del Lugar), Tamaño de la Organización (Organizaciones de Pequeña Escala, Organizaciones de Escala Media, Organizaciones de Gran Escala) y Región 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A17292
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Resumen del Mercado:
El tamaño del mercado mundial de bienestar corporativo alcanzó los 66.4 mil millones de dólares en 2023. De cara al futuro, se espera que el mercado llegue a los 118.6 mil millones de dólares para 2032, exhibiendo una tasa de crecimiento anual compuesta (CAGR) del 6.5% durante el período 2024-2032. Los crecientes costos de los paquetes de seguros de salud, el enfoque creciente de los empleadores en la salud y el bienestar de los empleados, y la creciente demanda de dispositivos tecnológicamente avanzados representan algunos de los factores clave que impulsan el mercado.
| Atributo del informe | Estadísticas clave |
|---|---|
| Año base |
2023
|
| Años de pronóstico |
2024-2032
|
| Años históricos |
2018-2023
|
| Tamaño del mercado en 2023 | 66.400 millones de USD |
| Previsión de mercado en 2032 | 118.600 millones de USD |
| Tasa de crecimiento del mercado 2024-2032 | 6,5% |
El bienestar corporativo se refiere a programas, políticas y prácticas que tienen como objetivo mejorar la salud y el bienestar de los empleados. Incluye una variedad de actividades y estrategias organizacionales diseñadas para apoyar el comportamiento saludable en el lugar de trabajo. Proporciona apoyo para la salud mental a través de talleres de manejo del estrés, servicios de consejería y entrenamiento de atención plena, contribuyendo a reducir el estrés y mejorar el bienestar mental. A menudo fomenta el ejercicio regular, una alimentación saludable y la atención médica preventiva, lo que lleva a una mejor salud física y reduce el riesgo de enfermedades crónicas. Conduce a una mejor concentración, niveles de energía más altos y disminución del absentismo. Contribuye a una cultura laboral positiva y solidaria, fomentando el trabajo en equipo, la comunicación y la moral general.
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Actualmente, la creciente conciencia sobre la importancia de la salud mental y el bienestar general en el lugar de trabajo representa uno de los factores cruciales que impulsan el crecimiento del mercado. Además, la creciente integración de la tecnología en los programas de bienestar, como rastreadores de fitness portátiles, aplicaciones de salud y plataformas de bienestar en línea, facilita a las empresas implementar y rastrear la efectividad de estos programas. Además de esto, el creciente énfasis en la atención preventiva para evitar problemas de salud más graves está promoviendo la adopción de programas de bienestar corporativo, ya que incluyen ejercicio regular, alimentación saludable, manejo del estrés y chequeos de salud regulares. Además, la creciente adopción del trabajo remoto está alentando a las empresas a ofrecer programas de bienestar virtuales que se pueden acceder de forma remota, incluidas clases de fitness en línea, telesalud y apoyo de salud mental digital. Además, el creciente enfoque en crear programas de bienestar inclusivos y que atiendan a una fuerza laboral diversa, considerando diferentes necesidades culturales, de género, edad y estilos de vida, está influyendo positivamente en el mercado. Además, los crecientes niveles de estrés en industrias de alta presión están resultando en el desarrollo de programas de bienestar que abordan específicamente el manejo del estrés y la prevención del agotamiento. Aparte de esto, la creciente innovación en las formas de entregar programas de bienestar, como la gamificación, desafíos de bienestar e integración con plataformas de redes sociales, para hacerlos más atractivos y accesibles están contribuyendo al crecimiento del mercado.
Segmentación de la Industria de Bienestar Corporativo:
El Grupo IMARC proporciona un análisis de las tendencias clave en cada segmento del informe del mercado global de bienestar corporativo, junto con pronósticos a nivel global, regional y de país desde 2024-2032. Nuestro informe ha categorizado el mercado según el servicio, categoría, entrega y tamaño de la organización.
Desglose por Servicio:
- Evaluación de Riesgos para la Salud
- Fitness
- Cesación de Fumar
- Exámenes de Salud
- Nutrición y Manejo del Peso
- Manejo del Estrés
- Otros
Desglose por Categoría:
- Consultores de Fitness y Nutrición
- Terapeutas Psicológicos
- Organizaciones/Empleadores
Desglose por Entrega:
- En el Lugar
- Fuera del Lugar
Desglose por Tamaño de la Organización:
- Organizaciones de Pequeña Escala
- Organizaciones de Escala Media
- Organizaciones de Gran Escala
Desglose por Región:
- Norteamérica
- Estados Unidos
- Canadá
- Asia-Pacífico
- China
- Japón
- India
- Corea del Sur
- Australia
- Indonesia
- Otros
- Europa
- Alemania
- Francia
- Reino Unido
- Italia
- España
- Rusia
- Otros
- Latinoamérica
- Brasil
- México
- Otros
- Medio Oriente y África
Paisaje Competitivo:
El informe ha proporcionado un análisis completo del paisaje competitivo en el mercado. También se han proporcionado perfiles detallados de todas las principales empresas. Algunos de los actores clave en el mercado incluyen:
- Central Corporate Wellness
- ComPsych
- EXOS
- Marino Wellness
- Privia Health
- Provant Health Solutions
- SOL Wellness
- Truworth Health Technologies Pvt. Ltd.
- Virgin Pulse
- Vitality
- Wellness Corporate Solutions LLC
- Wellsource Inc.
Beneficios Clave para los Participantes:
- El informe de IMARC ofrece un análisis cuantitativo completo de varios segmentos del mercado, tendencias históricas y actuales del mercado, pronósticos del mercado y dinámicas del mercado de bienestar corporativo de 2018-2032.
- El estudio de investigación proporciona la información más reciente sobre los impulsores del mercado, los desafíos y las oportunidades en el mercado global de bienestar corporativo.
- El estudio mapea los mercados regionales líderes, así como los de más rápido crecimiento. Además, permite a los participantes identificar los mercados clave a nivel de país dentro de cada región.
- El análisis de las cinco fuerzas de Porter ayuda a los participantes a evaluar el impacto de los nuevos participantes, la rivalidad competitiva, el poder de los proveedores, el poder de los compradores y la amenaza de sustitución. Ayuda a los participantes a analizar el nivel de competencia dentro de la industria de bienestar corporativo y su atractivo.
- El paisaje competitivo permite a los participantes comprender su entorno competitivo y proporciona una visión de las posiciones actuales de los actores clave en el mercado.
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