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Informe del mercado de productos de belleza y cuidado personal por tipo (convencionales, ecológicos), producto (cuidado de la piel, cuidado del cabello, cosméticos de color, fragancias y otros), precio (productos de gran consumo, productos premium), canal de distribución (supermercados e hipermercados, tiendas especializadas, comercio electrónico y otros), usuario final (hombre, mujer) y región 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A14437
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Panorama del mercado:
El tamaño del mercado global de productos de belleza y cuidado personal alcanzó los 506.2 mil millones de dólares en 2023. De cara al futuro, IMARC Group espera que el mercado alcance los 759.3 mil millones de dólares para 2032, exhibiendo una tasa de crecimiento anual compuesta (CAGR) del 4.5% durante el período 2024-2032. El cambio en las preferencias de los consumidores, la demanda de soluciones antienvejecimiento por parte de una población que envejece, el aumento de las tendencias de productos naturales y orgánicos, y la asequibilidad y accesibilidad de las opciones del mercado de masas son algunos de los principales factores que impulsan el mercado.
| Atributo del informe | Estadísticas clave |
|---|---|
| Año base |
2023
|
| Años de pronóstico |
2024-2032
|
| Años históricos |
2018-2023
|
| Tamaño del mercado en 2023 | 506.200 millones de dólares |
| Previsión de mercado en 2032 | 759.300 millones de dólares |
| Tasa de crecimiento del mercado 2024-2032 | 4,5% |
Los productos de belleza y cuidado personal incluyen numerosos artículos diseñados para mejorar el aspecto y la higiene personal. Incluyen artículos para el cuidado de la piel, como limpiadores, cremas hidratantes y sueros, esenciales para mantener una piel sana. Los productos de maquillaje, como bases, pintalabios y sombras de ojos, permiten expresarse de forma creativa y mejorar la confianza en uno mismo. Además, los productos para el cuidado del cabello, como champús, acondicionadores y productos de peinado, ayudan a mantenerlo sano y a conseguir el aspecto deseado. Por otro lado, los artículos de higiene personal como la pasta de dientes, el jabón y el desodorante son necesidades cotidianas que contribuyen a la limpieza y el bienestar. Hoy en día, los productos de belleza y cuidado personal están ganando una inmensa popularidad en todo el mundo.
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El mercado de productos de belleza y cuidado personal está impulsado principalmente por el cambio en las preferencias de los consumidores. Además, el cambio hacia el autocuidado y el aseo personal entre los consumidores que buscan productos que mejoren su aspecto físico y su bienestar general está aumentando la demanda de cosméticos, productos para el cuidado de la piel y artículos de aseo personal, lo que influye en el crecimiento del mercado. Además, los avances tecnológicos han dado lugar a innovaciones en las fórmulas y envases de los productos, lo que representa otro importante factor de crecimiento. Además, las empresas de belleza y cuidado personal utilizan la tecnología para crear productos más eficaces y cómodos. Por ejemplo, el desarrollo de aplicaciones para el cuidado de la piel y las recomendaciones de belleza personalizadas basadas en análisis de IA mejoran la experiencia del consumidor. Además, las marcas de belleza se están centrando en la inclusión y la diversidad, ofreciendo una gama más amplia de productos que se adaptan a numerosos tonos de piel, tipos de cabello y orígenes culturales, lo que está acelerando las ventas. Además, la creciente influencia de las redes sociales en el crecimiento de los productos de belleza y cuidado personal está impulsando el crecimiento del mercado. Además, las personas influyentes y los famosos promocionan productos de belleza en plataformas como Instagram, Facebook y YouTube, creando un potente canal de marketing que aumenta el crecimiento del mercado. Los consumidores se ven influidos por estas promociones, lo que aumenta las ventas de los productos. Además, la creciente tendencia al autocuidado ha llevado a la adopción generalizada de productos de belleza y cuidado personal que ofrecen beneficios cosméticos al tiempo que promueven la salud y el bienestar de la piel, creando así una perspectiva de mercado positiva.
Segmentación de la industria de productos de belleza y cuidado personal:
IMARC Group ofrece un análisis de las tendencias clave en cada segmento del informe sobre el mercado mundial de productos de belleza y cuidado personal, junto con previsiones a nivel mundial, regional y nacional de 2024 a 2032. Nuestro informe ha categorizado el mercado en función del tipo, producto, precio, canal de distribución y usuario final.
Desglose por tipo:
- Convencional
- Ecológico
Distribución por productos:
- Cuidado de la piel
- Cuidado del cabello
- Cosméticos de color
- Fragancias
- Otros
Distribución por precios:
- Productos de masas
- Productos Premium
Desglose por canal de distribución:
- Supermercados e hipermercados
- Tiendas especializadas
- Comercio electrónico
- Otros
Desglose por usuario final:
- Hombre
- Mujer
Distribución por regiones:
- Norteamérica
- Estados Unidos
- Canadá
- Asia-Pacífico
- China
- Japón
- India
- Corea del Sur
- Australia
- Indonesia
- Otros
- Europa
- Alemania
- Francia
- Reino Unido
- Italia
- España
- Rusia
- Otros
- América Latina
- Brasil
- México
- Otros
- Oriente Medio y África
Panorama competitivo:
El informe ofrece un análisis exhaustivo del panorama competitivo del mercado. También se ofrecen perfiles detallados de las principales empresas. Algunas de las principales empresas del mercado son:
- Avon Products (Natura & Co)
- Beiersdorf AG
- Colgate-Palmolive Company
- Johnson & Johnson
- Kao Corporation
- L'Oréal S.A.
- Mary Kay Inc.
- Procter & Gamble Company
- Revlon, Inc. (MacAndrews & Forbes)
- Shiseido Company Limited
- The Estée Lauder Companies Inc.
- Unilever plc
Principales ventajas para las partes interesadas:
- El informe industrial de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de productos de belleza y cuidado personal de 2018 a 2032.
- El informe ofrece la información más reciente sobre los motores del mercado, los retos y las oportunidades del mercado mundial de productos de belleza y cuidado personal.
- El estudio traza un mapa de los mercados regionales líderes y de crecimiento más rápido. Además, permite a los interesados identificar los principales mercados nacionales de cada región.
- El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos competidores, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a los interesados a analizar el nivel de competencia en el sector de los productos de belleza y cuidado personal y su atractivo.
- El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.
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