Informe sobre el mercado del jabón de baño por tipo de producto (productos de primera calidad, productos masivos), forma (jabones de baño sólidos, jabones de baño líquidos), canal de distribución (supermercados e hipermercados, tiendas de conveniencia, farmacias, tiendas especializadas, en línea y otros) y región 2024-2032

Informe sobre el mercado del jabón de baño por tipo de producto (productos de primera calidad, productos masivos), forma (jabones de baño sólidos, jabones de baño líquidos), canal de distribución (supermercados e hipermercados, tiendas de conveniencia, farmacias, tiendas especializadas, en línea y otros) y región 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A14191
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Panorama del mercado:

El tamaño del mercado global de jabones de baño alcanzó los 23.700 millones de dólares en 2023. De cara al futuro, IMARC Group espera que el mercado llegue a 33.400 millones de dólares para 2032, exhibiendo una tasa de crecimiento (CAGR) del 3,8% durante el período 2024-2032. La creciente influencia de las redes sociales, el aumento del número de enfermedades transmitidas por el aire y la fácil disponibilidad del producto a través de sitios web de comercio electrónico representan algunos de los factores clave que impulsan el mercado.

Atributo del informe Estadísticas clave
Año base
2023
Años de pronóstico
2024-2032
Años históricos
2018-2023
Tamaño del mercado en 2023 23.700 millones de USD
Previsión de mercado en 2032 33.400 millones de USD
Tasa de crecimiento del mercado 2024-2032 3,8%


El jabón de baño es un producto de limpieza diseñado para eliminar la suciedad, el sudor y los aceites de la piel. Tradicionalmente, se elaboraba mediante saponificación e incluía grasas o aceites con un álcali, como la lejía. Las variantes modernas también pueden incluir detergentes sintéticos. Algunos jabones especiales contienen ingredientes añadidos, como aloe vera, avena o aceites esenciales, para aportar beneficios adicionales al cuidado de la piel, como propiedades hidratantes o exfoliantes. Aunque la función principal del jabón de baño es limpiar, también ayuda a mantener el equilibrio natural del pH de la piel. Los jabones de calidad contienen glicerina, un humectante natural que atrae la humedad para hidratar la piel. La elección del jabón puede variar en función de las necesidades individuales, como la piel sensible o afecciones cutáneas específicas. Es esencial elegir un jabón que se adapte a su tipo de piel para garantizar una limpieza eficaz y suave. En la actualidad, los jabones de baño están disponibles en diversas formas, como pastillas, líquidos y geles, y pueden ser perfumados o no.

Mercado del jabón de baño

El mercado mundial del jabón de baño está experimentando un crecimiento significativo, impulsado por la creciente concienciación sobre la higiene personal y la limpieza. Además, innovaciones como las variantes orgánicas y naturales del jabón han acelerado la adopción del producto entre el público preocupado por la salud. Además, el aumento de la renta disponible de los consumidores, que les permite optar por productos de primera calidad, está influyendo positivamente en el crecimiento del mercado. Aparte de esto, la creciente penetración de plataformas de comercio electrónico que hacen más accesibles los jabones de baño, especialmente en zonas remotas, representa otro importante factor de crecimiento. Además, el aumento de las inversiones de varias empresas en campañas publicitarias y promocionales agresivas para impulsar la visibilidad de la marca y atraer a una mayor base de consumidores está impulsando el crecimiento del mercado. Además, el mayor apoyo normativo a los productos respetuosos con el medio ambiente y la piel ha catalizado el crecimiento del mercado. Además, la creciente diversificación de productos, como jabones específicos para cada sexo, jabones para bebés y jabones terapéuticos, que satisfacen necesidades específicas de los consumidores, está favoreciendo el crecimiento del mercado. Además, la rápida urbanización y los cambios en el estilo de vida moderno, que hacen de los jabones de baño una necesidad y un producto de estilo de vida, están contribuyendo al crecimiento del mercado.

Segmentación clave del mercado:

IMARC Group ofrece un análisis de las tendencias clave en cada subsegmento del informe sobre el mercado mundial del jabón de baño, junto con previsiones a nivel mundial y regional desde 2024 hasta 2032. Nuestro informe ha categorizado el mercado en función del tipo de producto, la forma y el canal de distribución.

Tipos de productos:

  • Productos Premium
  • Productos de masas
     

Form Insights:

  • Jabones de baño sólidos
  • Jabones de baño líquidos
     

Perspectivas del canal de distribución:

  • Supermercados e hipermercados
  • Tiendas de conveniencia
  • Farmacias
  • Tiendas especializadas
  • En línea
  • Otros
     

Perspectivas regionales:

  • Asia-Pacífico
  • Europa
  • Norteamérica
  • América Latina
  • Oriente Medio y África


Panorama competitivo:

El informe también ofrece un análisis exhaustivo del panorama competitivo en el mercado mundial del jabón de baño. Algunas de las empresas incluidas en el informe son:

  • Procter and Gamble
  • Unilever
  • Colgate Palmolive
     

Tenga en cuenta que esto sólo representa una lista parcial de empresas, y la lista completa se ha proporcionado en el informe.


Principales ventajas para las partes interesadas:

  • El informe de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos de mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de jabón de baño de 2018 a 2032.
  • El estudio proporciona la información más reciente sobre los motores del mercado, los retos y las oportunidades del mercado mundial del jabón de baño.
  • El estudio traza un mapa de los mercados regionales líderes y de mayor crecimiento.
  • El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos participantes, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a los interesados a analizar el nivel de competencia en el sector del jabón de baño y su atractivo.
  • El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

Need more help?

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Informe sobre el mercado del jabón de baño por tipo de producto (productos de primera calidad, productos masivos), forma (jabones de baño sólidos, jabones de baño líquidos), canal de distribución (supermercados e hipermercados, tiendas de conveniencia, farmacias, tiendas especializadas, en línea y otros) y región 2024-2032
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