Informe sobre el mercado de las bebidas alcohólicas por categoría (cerveza, vino, licores), grado alcohólico (alto, medio, bajo), sabor (sin sabor, con sabor), tipo de envase (botellas de vidrio, latas, botellas de plástico y otros), canal de distribución (supermercados e hipermercados, comercio minorista, minoristas especializados, en línea, tiendas de conveniencia y otros) y región 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A13482

Buy Now New Year Sale

Panorama del mercado:

El tamaño del mercado mundial de bebidas alcohólicas alcanzó los US$ 1,579.1 mil millones en 2023. De cara al futuro, se espera que el mercado alcance los US$ 1,963.1 mil millones para 2032, exhibiendo una tasa de crecimiento anual compuesta (CAGR) del 2.4% durante el período 2024-2032. Los principales factores que impulsan el crecimiento del mercado son el cambio en las preferencias de los consumidores por bebidas premium y artesanales, el aumento de la renta disponible, las estrictas normativas gubernamentales, el importante crecimiento del sector del comercio electrónico, la creciente demanda de alternativas con bajo contenido de alcohol y el aumento de las influencias sociales y culturales.

Atributo del informe	Estadísticas clave
Año base	2023
Años de pronóstico	2024-2032
Años históricos	2018-2023
Tamaño del mercado en 2023	1.579,1 millardos de dólares
Previsión de mercado en 2032	1.963,1 millardos de dólares
Tasa de crecimiento del mercado 2024-2032	2,4%

Las bebidas alcohólicas, una categoría diversa que incluye la cerveza, el vino y los licores, han sido parte integrante de la cultura humana durante siglos. Se caracterizan por su contenido alcohólico, que resulta del proceso de fermentación de azúcares, cereales, frutas u otras materias primas. El atractivo de las bebidas alcohólicas reside en su significado histórico y cultural y en su impacto social y económico. Desde el acogedor ambiente de una taberna de barrio hasta los exquisitos vinos que se degustan en los restaurantes de lujo, las bebidas alcohólicas desempeñan un papel destacado en las reuniones sociales y los compromisos empresariales de todo el mundo. Esta industria abarca una amplia gama de productos con sabores, métodos de producción y preferencias de consumo únicos. En la actualidad, las bebidas alcohólicas están ganando una inmensa tracción en todo el mundo debido a la evolución de las preferencias de los consumidores y a una amplia gama de productos innovadores.

Mercado de bebidas alcohólicas

El mercado mundial de bebidas alcohólicas está experimentando un crecimiento significativo, impulsado por la creciente demanda de productos artesanales de alta calidad debido al cambio en las preferencias de los consumidores hacia las bebidas alcohólicas premium y artesanales. Esta tendencia se alinea con el creciente deseo de experiencias únicas y auténticas, ya que los consumidores buscan cervezas especiales, vinos boutique y licores de pequeños lotes. Además, las empresas del sector están ampliando su oferta de productos premium y destacando la artesanía y procedencia de sus bebidas, lo que impulsa el crecimiento del mercado. Aparte de esto, la aparición de diversas alternativas con bajo contenido en alcohol y sin alcohol, dirigidas a personas que buscan la experiencia social de beber sin intoxicarse, está impulsando el crecimiento del mercado. Las empresas de bebidas están innovando en este ámbito, desarrollando sofisticados cócteles sin alcohol y versiones sin alcohol de bebidas tradicionales. Además, la rápida expansión internacional y la exportación han catalizado el crecimiento del mercado, permitiendo a las empresas aprovechar las diversas preferencias de los consumidores. Por ejemplo, las destilerías de whisky de Escocia exportan sus productos a países de todo el mundo, aprovechando la popularidad del whisky escocés en los mercados emergentes. Además, la creciente conciencia medioambiental de los consumidores, que impulsa a las empresas a adoptar prácticas sostenibles en la producción, el envasado y la distribución, está contribuyendo al crecimiento del mercado.

Segmentación de la industria de bebidas alcohólicas:

El Grupo IMARC ofrece un análisis de las tendencias clave en cada segmento del mercado, junto con previsiones a nivel mundial y regional entre 2024 y 2032. Nuestro informe ha categorizado el mercado en función de la categoría, el contenido alcohólico, el sabor, el tipo de envase y el canal de distribución.

Distribución por categorías:

Cerveza
Vino
- Vino tranquilo y ligero
- Vino espumoso
Espíritus
- Baijiu
- Vodka
- Whisky
- Ron
- Licores
- Ginebra
- Tequila
- Otros

Ruptura por contenido alcohólico:

Alta
Medio
Bajo

Ruptura por sabor:

Sin sabor
Con sabor

Desglose por tipo de envase:

Botellas de vidrio
Latas
Botellas de plástico
Otros

Desglose por canal de distribución:

Supermercados e hipermercados
En el mercado
Minoristas especializados
En línea
Tiendas de conveniencia
Otros

Distribución por regiones:

Norteamérica
Europa
Asia-Pacífico
Oriente Medio y África
América Latina

Panorama competitivo:

El informe de investigación de mercado ha proporcionado un análisis exhaustivo del panorama competitivo. También se ofrecen perfiles detallados de las principales empresas. Algunos de los principales actores del mercado son:

Anheuser-Busch InBev SA/NV
MillerCoors (Molson Coors Brewing Company)
Heineken Holdings N.V.
Carlsberg Breweries A/S
Diageo plc
Bacardi & Company Limited
Olvi Oyj
Tsingtao Brewery Company Limited
Beijing Yanjing Brewery Co. Ltd.
Kirin Holdings Company, Limited

(Tenga en cuenta que ésta es sólo una lista parcial de los principales agentes, y que la lista completa figura en el informe).

Principales ventajas para las partes interesadas:

El informe de la industria de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de bebidas alcohólicas de 2018 a 2032.
El informe de investigación ofrece la información más reciente sobre los motores del mercado, los retos y las oportunidades del mercado mundial de bebidas alcohólicas.
El estudio traza un mapa de los mercados regionales líderes y de mayor crecimiento.
El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos competidores, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a los interesados a analizar el nivel de competencia en el sector de las bebidas alcohólicas y su atractivo.
El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options New Year Sale

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

Informe de mercado de bebidas alcohólicas