سوق السياحة الطهي: الاتجاهات العالمية للصناعة، الحصة، الحجم، النمو، الفرصة وتوقعات الفترة 2023-2028

سوق السياحة الطهي: الاتجاهات العالمية للصناعة، الحصة، الحجم، النمو، الفرصة وتوقعات الفترة 2023-2028

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نظرة عامة على السوق:

بلغ حجم سوق السياحة الطهي العالمية 805.9 مليار دولار أمريكي في عام 2022. وبالنظر إلى المستقبل، تتوقع مجموعة IMARC أن يصل السوق إلى 2,114.2 مليار دولار أمريكي بحلول عام 2028، مسجلاً معدل نمو (CAGR) قدره 17.68% خلال الفترة 2023-2028.

تدور السياحة الطهي، المعروفة أيضاً بسياحة الطعام، حول فكرة استكشاف وتجربة ثقافة الطعام الفريدة والتقاليد في وجهة معينة. تسمح للمسافرين بخوض رحلات طهي لتذوق الأطعمة الأصلية، وتذوق التخصصات الإقليمية، والانغماس في التراث الطهو في مكان معين. يتعلق الأمر بالاستمتاع بمغامرة غذائية شاملة، تشمل أسواق الطعام، ودروس الطهي، والتفاعل مع الطهاة المحليين وحرفيي الطعام.

تقرير سوق سياحة الطهي العالمية

تمثل الاتجاه المتزايد نحو السياحة الطهي، حيث تقدم وعدًا بتجارب غامرة وأصيلة تتجاوز المعالم السياحية التقليدية، أحد العوامل المحورية التي تعزز نمو السوق حول العالم. علاوة على ذلك، تفضيلات المسافرين المتغيرة نحو الوجهات المعروفة بمكوناتها الطازجة والعضوية والمستدامة بسبب الوعي الصحي المتزايد بين الجماهير يساعد في نمو السوق. بالإضافة إلى ذلك، يخلق تأثير وسائل التواصل الاجتماعي من خلال صور الطعام، ومراجعات المطاعم، والمغامرات الطهوية التي يقوم بها المدونون وصناع المحتوى نظرة إيجابية للسوق. بصرف النظر عن ذلك، يزيد التقدير المتزايد للمأكولات المحلية كفرصة تجارية للمطاعم المحلية، وبائعي الطعام، والمنتجين في نمو السوق. علاوة على ذلك، تسهم المبادرات، مثل مهرجانات الطعام، والمسارات الطهي، والدعم لرواد الأعمال في مجال الطهو، التي تقوم بها وكالات حكومية من العديد من الدول لترويج لمأكولاتها المحلية وتقاليد الطعام كجزء من استراتيجيات التسويق السياحي، في نمو السوق. إلى جانب ذلك، تركز الشركات الرائدة على إطلاق نظم الحجز عبر الإنترنت لتبسيط تجربة الطعام والسماح للسياح بحجز طاولات في المطاعم الشهيرة مقدمًا، مما يضمن أنهم لن يفوتوا المواقع الساخنة للطعام، خصوصًا خلال المواسم الذروة. يركزون على إطلاق قوائم مدمجة بتقنية الواقع المعزز (AR) تتيح للمستهلكين استخدام هواتفهم الذكية لعرض صور ثلاثية الأبعاد للأطعمة، وقراءة الوصف، وحتى مشاهدة كيفية تحضيرها.

تقسيم السوق الرئيسي:

تقدم مجموعة IMARC تحليلاً للاتجاهات الرئيسية في كل فرع من أفرع تقرير سوق السياحة الطهي العالمي، بالإضافة إلى التوقعات على المستوى العالمي والإقليمي والوطني من 2023-2028. قد قسم تقريرنا السوق استنادًا إلى نوع النشاط، ونوع الجولة، والفئة العمرية، ووضع الحجز.

تقسيم حسب نوع النشاط:

  • تجارب طهي
  • دروس الطهي
  • المطاعم
  • مهرجانات وفعاليات الطعام
  • أخرى
     

تقسيم حسب نوع الجولة:

  • داخل الدولة
  • دولي


تقسيم حسب الفئة العمرية:

  • جيل البيبي بومرز
  • جيل X
  • جيل Y
  • جيل Z


تقسيم حسب وضع الحجز:

  • وكلاء السفر عبر الإنترنت
  • وكلاء تقليديين
  • الحجز المباشر


تقسيم حسب المنطقة:

  • أمريكا الشمالية
    • الولايات المتحدة
    • كندا
  • آسيا والمحيط الهادئ
    • الصين
    • اليابان
    • الهند
    • كوريا الجنوبية
    • أستراليا
    • إندونيسيا
    • أخرى
  • أوروبا
    • ألمانيا
    • فرنسا
    • المملكة المتحدة
    • إيطاليا
    • إسبانيا
    • روسيا
    • أخرى
  • أمريكا اللاتينية
    • البرازيل
    • المكسيك
    • أخرى
  • الشرق الأوسط وأفريقيا

المشهد التنافسي:

تمت مراجعة المشهد التنافسي للصناعة مع توضيح ملفات الشركات الرئيسية المشاركة.Abercrombie & Kent Group of Companies S.A., Butterfield and Robinson Inc., Classic Journeys LLC, G Adventures, Gourmet On Tour Ltd., Greaves Travel L.L.C., International Culinary Tours, ITC Travel Group Limited, The Ftc4Lobe Group, Topdeck Travel Limited و Tourradar.

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سوق السياحة الطهي: الاتجاهات العالمية للصناعة، الحصة، الحجم، النمو، الفرصة وتوقعات الفترة 2023-2028
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