The global recommendation engine market size reached USD 6.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 72.6 Billion by 2033, exhibiting a growth rate (CAGR) of 29.62% during 2025-2033.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
|
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024
|
USD 6.3 Billion |
Market Forecast in 2033
|
USD 72.6 Billion |
Market Growth Rate 2025-2033 | 29.62% |
Recommendation engine refers to a data filtering tool that enables marketers to offer relevant product recommendations to customers in real-time. It is leveraged with data analysis techniques and advanced algorithms, such as machine learning (ML) and artificial intelligence (AI), which can suggest relevant product catalogs to an individual. In addition, it can show products on websites, apps, and emails, based on customer preferences, past browser history, attributes, and situational context. At present, it is widely utilized in business-to-consumer (B2C) e-commerce fields, such as entertainment, mobile apps, and education, which require a personalization strategy.
The coronavirus disease (COVID-19) pandemic and complete lockdowns imposed by governing agencies of numerous countries have encouraged enterprises to shift to online retail platforms. This represents one of the major factors catalyzing the demand for recommendation engines to increase sales and maintain a positive customer relationship. Apart from this, the thriving e-commerce industry on account of the increasing penetration of the Internet, the growing reliance on smartphones, and the emerging social media trend are contributing to the market growth. This can also be attributed to changing consumer spending habits and the rising need for convenience, immediacy, and simplicity during shopping. Moreover, the increasing adoption of the omnichannel approach to sales that focuses on providing a seamless customer experience is driving the market. Furthermore, due to the rapid expansion of businesses globally, there is a rise in the demand for recommendation engines to manage large volumes of data and engage users actively. They are also gaining traction in small and medium-sized enterprises (SMEs) worldwide to enable them to increase overall sales by cross-selling new products to existing customers and maximize average order value.
IMARC Group provides an analysis of the key trends in each sub-segment of the global recommendation engine market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on type, technology, deployment mode, application and end user.
Breakup by Type:
Breakup by Technology:
Breakup by Deployment Mode:
Breakup by Application:
Breakup by End User:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Amazon.com Inc., Dynamic Yield (McDonald's), Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, Intel Corporation, International Business Machines Corporation, Kibo Software Inc., Microsoft Corporation, Oracle Corporation, Recolize GmbH, Salesforce.com Inc. and SAP SE.
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Type, Technology, Deployment Mode, Application, End User, Region |
Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered | Adobe Inc., Amazon.com Inc., Dynamic Yield (McDonald's), Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, Intel Corporation, International Business Machines Corporation, Kibo Software Inc., Microsoft Corporation, Oracle Corporation, Recolize GmbH, Salesforce.com Inc., SAP SE |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global recommendation engine market was valued at USD 6.3 Billion in 2024.
We expect the global recommendation engine market to exhibit a CAGR of 29.62% during 2025-2033.
The escalating deployment of recommendation engines, as they aid businesses in promoting content on multiple platforms, delivering customized and relevant content, offering a consistent brand experience, etc., is primarily driving the global recommendation engine market.
The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of recommendation engines to increase sales and maintain a positive customer relationship, owing to their changing consumer inclination towards online retail platforms for the purchase of various products and services.
Based on the type, the global recommendation engine market can be segmented into collaborative filtering, content-based filtering, hybrid recommendation systems, and others. Currently, collaborative filtering holds the majority of the total market share.
Based on the technology, the global recommendation engine market has been divided into context aware and geospatial aware, where context aware currently exhibits a clear dominance in the market.
Based on the deployment mode, the global recommendation engine market can be categorized into on-premises and cloud-based. Currently, cloud-based accounts for the majority of the global market share.
Based on the application, the global recommendation engine market has been segregated into strategy and operations planning, product planning and proactive asset management, and personalized campaigns and customer discovery. Among these, personalized campaigns and customer discovery currently holds the largest market share.
Based on the end user, the global recommendation engine market can be bifurcated into IT and telecommunication, BFSI, retail, media and entertainment, healthcare, and others. Currently, IT and telecommunication exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global recommendation engine market include Adobe Inc., Amazon.com Inc., Dynamic Yield (McDonald's), Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, Intel Corporation, International Business Machines Corporation, Kibo Software Inc., Microsoft Corporation, Oracle Corporation, Recolize GmbH, Salesforce.com Inc., and SAP SE.