Qatar E-Commerce Market

Qatar E-Commerce Market Overview: 

The Qatar e-commerce market size reached US$ 3.46 Billion in ​2023​. Looking forward, IMARC Group expects the market to reach US$ 9.22 Billion by ​2032​, exhibiting a growth rate (CAGR) of 10.70% during 2024-2032. There are various factors that are driving the market, which include rising adoption of smartphones, increasing social media influence, improved logistics and delivery services, and marketing and promotional activities by key players.

Qatar E-Commerce Market Trends:

Rising Adoption of Smartphones

On May 2024, apple recorded 28.57%, Samsung 23.7%, and Xiaomi 18.14% share in mobile market in Qatar, as stated by the Statscounter. Smartphones provide easy access to the internet, allowing a large segment of the population to browse and shop online. Qatar has one of the highest smartphone adoption rates, with a substantial percentage of its population using smartphones for daily activities. This widespread accessibility makes it convenient for individuals to engage in e-commerce. In addition, many e-commerce platforms in Qatar have optimized their websites and apps for mobile use. These mobile-friendly interfaces make shopping on smartphones seamless and enjoyable. Features such as easy navigation, quick loading times, and mobile payment options enhance the user experience, encouraging more people to shop via their smartphones. Smartphones offer unparalleled convenience, allowing people to purchase from anywhere and at any time. This mobility is particularly beneficial in a fast-paced society like Qatar, where consumers often prefer quick and easy shopping solutions that fit into their busy schedules. Furthermore, e-commerce companies in Qatar have developed dedicated mobile apps that provide a more personalized and engaging shopping experience. These apps often come with features such as push notifications for discounts and promotions, personalized recommendations, and streamlined checkout processes, all of which drive higher engagement and sales.

Increasing Social Media Influence

Qatar was home to 2.60 million social media users in January 2024, as claimed by Datareportal. Social media platforms are powerful tools for marketing and advertising. E-commerce businesses in Qatar use these platforms to reach a wider consumer base, promote their products, and engage with potential individuals. Targeted advertisements and sponsored posts help businesses reach specific demographics, driving traffic to their e-commerce sites. Influencer marketing is particularly effective in Qatar, where social media influencers have a strong following. E-commerce brands collaborate with influencers to promote their products, leveraging their credibility and reach to influence purchasing decisions. Influencers often provide product reviews, unboxing videos, and promotional codes. Furthermore, social media is an excellent platform for building brand awareness and engaging with clients. E-commerce businesses in Qatar use social media to share content, updates, and promotional offers.

Qatar E-Commerce Market News:

• 23 October 2023: Amazon.ae announced the expansion of the International Shopping experience to Qatar, allowing local clients to browse and shop hundreds of thousands of eligible products that will be shipped to them from the United Arab Emirates (UAE). Individuals in Qatar can now choose from products across more than 30 categories including beauty, books, electronics, fashion, health, home and kitchen appliances, sports, and toys.
• 19 March 2023: Carrefour Qatar signed an agreement with Mastercard, a global technology company in the payments industry, to offer their clients additional value online. According to the agreement, online shoppers purchasing from Carrefour Qatar’s e-commerce platform, and paying for their purchases using Mastercard Platinum, World or World Elite credit cards, will enjoy a 20% discount on their total bill at the checkout by using the code “MA20” in the promotional code box. 
   

Qatar E-Commerce Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type and transaction.

Type Insights:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others.

Transaction Insights:

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Others
   

A detailed breakup and analysis of the market based on the transaction have also been provided in the report. This includes business-to-consumer, business-to-business, consumer-to-consumer, and others.

Regional Insights: 

• Ad Dawhah  
• Al Rayyan 
• Al Wakrah 
• Others 
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Ad Dawhah, Al Rayyan, Al Wakrah, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Qatar E-Commerce Market Report Coverage:

Key Questions Answered in This Report:

• How has the Qatar e-commerce market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Qatar e-commerce market?
• What is the breakup of the Qatar e-commerce market on the basis of type?
• What is the breakup of the Qatar e-commerce market on the basis of transaction?
• What are the various stages in the value chain of the Qatar e-commerce market? 
• What are the key driving factors and challenges in the Qatar e-commerce?
• What is the structure of the Qatar e-commerce market and who are the key players?
• What is the degree of competition in the Qatar e-commerce market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Qatar e-commerce market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Qatar e-commerce market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Qatar e-commerce industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.