Print On Demand Market Report

Market Overview:

The global print on demand market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 48.4 Billion by 2032, exhibiting a growth rate (CAGR) of 22.7% during 2024-2032. The widespread adoption of the print-on-demand model to manage costs and adapt to changing consumer reading habits, the expansion of global logistics and delivery networks, and the emergence of self-publishing across the globe are some of the major factors propelling the market.

Print on demand (POD) is a digital printing technology that allows for the production and selling of individual copies of various items like books, clothing, and other consumer products. It is a business model that allows retailers to sell products without maintaining an inventory, reducing upfront costs and risks associated with stocking products. When a customer places an order, the product is manufactured and shipped directly to them. This system is commonly used in self-publishing, allowing authors to print books as orders come in, rather than investing in a bulk print run. Additionally, it opens up possibilities for personalized goods, as each product can be uniquely modified. With the advent of advanced digital printing technologies, POD has become more cost-effective and popular, significantly transforming the publishing and e-commerce industries by offering a more sustainable, customer-centric approach to retail.

With the expansion of global logistics and delivery networks, POD businesses are shipping products across the globe more easily and quickly than ever before. These improvements have made it feasible for POD businesses to deliver on consumer expectations for fast shipping times, even when products are produced on demand. Along with this, the publishing industry has increasingly adopted the print-on-demand model to manage costs and adapt to changing consumer reading habits. It has become an essential tool for self-published authors and small publishing houses, as it eliminates the risk of unsold copies. Moreover, it allows them to make out-of-print works available, thus extending their sales potential. Therefore, the rise of self-publishing, enabled by print-on-demand, is significantly contributing to the growth of the market. In addition, the application of print-on-demand is expanding across a wide range of products, including home décor, accessories, and promotional items is also significantly supporting the market. Furthermore, the widespread adoption of print on demand due to the minimal start-up costs, no inventory management, and easy integration with e-commerce platforms is creating a positive market outlook.

Print On Demand Market Trends/Drivers:

Rapid E-commerce Growth

The remarkable growth of the e-commerce sector has been another significant driver. With more and more consumers opting to shop online, businesses have sought new models to fulfill orders efficiently and cost-effectively. Along with this, print-on-demand fits perfectly into this scenario, as it eliminates the need for large inventories and reduces the risk of overstock or stockouts. Therefore, retailers are offering a broad range of products without the upfront costs traditionally associated with product stocking. Furthermore, e-commerce platforms, such as Amazon, Etsy, and Shopify have made it easier for small businesses and entrepreneurs to utilize print-on-demand services, reaching a global market with minimal investment.

Growing Sustainability Concerns

The contemporary consumer landscape is characterized by a strong desire for personalization and customization. Consumers today value products that reflect their unique preferences and identities. In addition, the print-on-demand model caters to this demand by allowing for customization at a granular level, even for single items. Whether it's a T-shirt with a unique graphic, a mug with a personalized message, or a book with a tailored cover, print-on-demand services enable customers to personalize products to their liking. This level of customization, previously unfeasible due to high costs associated with traditional manufacturing, has now been made possible and affordable with print-on-demand services, acting as a significant driver for this market.

Continuous Technological Advancements

The progression of digital printing technology has been a crucial driver for the print-on-demand market. These advancements allow for high-quality print outputs, reducing production time, and making it economically viable to print single items. Before, the traditional method of bulk printing was time-consuming, costly, and required significant storage space. With advanced technology, it's now possible to produce individual items quickly and with a level of quality that's comparable to mass production methods. Moreover, improvements in software have simplified design processes, allowing for more customization and personalization, which consumers increasingly seek. Online platforms and tools provide user-friendly interfaces for customers to create personalized designs, thus enabling a wide range of customization. Such technological progress has greatly expanded the scope and accessibility of the print-on-demand model.

Print On Demand Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global print on demand report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on platform and product.

Breakup by Platform:

• Software
  • Stand-Alone
  • Integrated

• Service
   

Software dominates the market

The report has provided a detailed breakup and analysis of the market based on the platform. This includes software (stand-alone, and integrated), and service. According to the report, software represented the largest segment.

The software platform in the print-on-demand industry is experiencing significant market drivers that are fueling its growth and adoption. Additionally, the escalating demand for customized and personalized products is driving the need for efficient and user-friendly software platforms that can handle the complexities of print-on-demand production. These platforms provide seamless integration between e-commerce websites and print production processes, enabling businesses to offer a wide range of customizable products to their customers. In addition, the rise of online marketplaces and social media platforms as distribution channels has created a greater need for software platforms that can manage orders, track inventory, and automate production workflows.

On the contrary, the growing demand for unique and personalized products among consumers is driving the need for diverse and specialized printing services. Service platforms cater to this demand by offering a wide range of printing options, including apparel, home decor, accessories, and more. In confluence with this, the ease of integration with e-commerce platforms and the ability to handle order fulfillment and shipping processes efficiently make service platforms an attractive choice for businesses seeking to streamline their operations.

Breakup by Product:

• Apparel
• Home Décor
• Drinkware
• Accessories
• Others
   

Apparel holds the largest share in the market

A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes apparel, home décor, drinkware, accessories, and others. According to the report, apparel accounted for the largest market share.

The apparel product segment in the print-on-demand industry is being driven by the growing trend of self-expression and personalization. Consumers are increasingly seeking clothing that reflects their individual style and identity, which has led to an increase in the popularity of print-on-demand apparel products. Moreover, the rise of social media and influencer culture has amplified the desire for trendy and eye-catching apparel that can be shared and showcased online. Print-on-demand platforms cater to this demand by offering a wide range of customizable apparel options, including t-shirts, hoodies, and accessories. Furthermore, the convenience and accessibility of print-on-demand services, which eliminate the need for inventory management and upfront production costs, have also contributed to the market drivers for apparel products in the print-on-demand industry.

On the other hand, the increasing desire for personalized and unique home environments is driving the demand for custom-printed décor products. Additionally, advancements in printing technology have made it possible to produce high-quality, vibrant, and durable prints on a variety of materials, further fueling the market for print-on-demand home décor products. Furthermore, the accessibility and convenience offered by print-on-demand services allow consumers to easily browse and select designs online, eliminating the need for traditional brick-and-mortar shopping experiences. The rise of e-commerce platforms and social media as marketing channels has also played a significant role in driving the market for home décor products in the print-on-demand industry.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest print on demand market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The print-on-demand industry in North America is experiencing significant growth due to the increasing popularity of e-commerce and online shopping. Additionally, the rise of social media and influencer culture has significantly contributed to the growth of the industry. Influencers and content creators often collaborate with print-on-demand platforms to offer their own merchandise, creating a strong consumer following and driving sales. In addition, the entrepreneurial spirit and the desire for self-expression are strong market drivers in North America. Furthermore, advancements in printing technology and the availability of high-quality materials have improved the overall quality and durability of printed products, further enhancing the market appeal.

On the contrary, Asia Pacific is estimated to expand further in this domain due to the growing internet penetration, coupled with the rising preference for online shopping. In confluence with this, the region's large population and diverse consumer base provide a vast market for print-on-demand services. Apart from this, the region's strong manufacturing capabilities and infrastructure make it an ideal hub for print-on-demand production, allowing for efficient order fulfillment and shorter shipping times. Furthermore, the cultural emphasis on customization and personalization in Asian markets drives the demand for print-on-demand products, as consumers seek unique and tailor-made items.

Competitive Landscape:

The global print on demand market is experiencing significant growth due to the integration with popular e-commerce platforms to enable order management, inventory tracking, and automated fulfillment processes. Along with this, companies are offering user-friendly design tools and templates that allow customers to create or customize their designs easily. These tools often feature drag-and-drop functionality, text editing options, and image manipulation tools. In addition, Print-on-demand companies are prioritizing quality control to ensure that the final printed products meet customers' expectations. They employ rigorous quality assurance processes to maintain high printing standards and use quality materials for their products. Apart from this, the widespread adoption of environmentally friendly practices, such as using eco-friendly inks, minimizing waste in production, and utilizing sustainable packaging materials is also contributing to the market. Furthermore, the escalating investments in advanced printing technologies, such as direct-to-garment (DTG) printing, sublimation printing, and digital printing, creating a positive market outlook.

The report has provided a comprehensive analysis of the competitive landscape in the global print on demand market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Amplifier
• Apliiq
• CustomCat
• Gelato
• Gooten
• JetPrint Fulfillment
• Printed Mint
• Printful Inc.
• Printify Inc.
• Printsome
• Prodigi Group
• Redbubble Group
• T-Pop
• Zazzle Inc.

Print On Demand Market Report Scope:

Key Questions Answered in This Report:

• How has the global print on demand market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global print on demand market?
• What is the impact of each driver, restraint, and opportunity on the global print on demand market?
• What are the key regional markets?
• Which countries represent the most attractive print on demand market?
• What is the breakup of the market based on the platform?
• Which is the most attractive platform in the print on demand market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the print on demand market?
• What is the competitive structure of the global print on demand market?
• Who are the key players/companies in the global print on demand market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the print on demand market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global print on demand market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the print on demand industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.