Pretzel Market Size, Share, Trends, Outlook, Report 2033

Pretzel Market Report by Content (Salted Pretzels, Unsalted Pretzels), Type (Hard, Soft), Packaging Type (Bags, Boxes, Containers, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailers, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A1366

Buy Now

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Pretzel Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Content
    5.5    Market Breakup by Type
    5.6    Market Breakup by Packaging Type
    5.7    Market Breakup by Distribution Channel
    5.8    Market Breakup by Region
    5.9    Market Forecast
6   Market Breakup by Content
    6.1    Salted Pretzels
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Unsalted Pretzels
        6.2.1    Market Trends
        6.2.2    Market Forecast
7   Market Breakup by Type
    7.1    Hard
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Soft
        7.2.1    Market Trends
        7.2.2    Market Forecast
8   Market Breakup by Packaging Type
    8.1    Bags
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Boxes
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Containers
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9   Market Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Convenience Stores
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Specialist Retailers
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Online Retailers
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10 Market Breakup by Region
    10.1    Europe
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    North America
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Asia Pacific
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    Middle East and Africa
        10.4.1    Market Trends
        10.4.2    Market Forecast
    10.5    Latin America
        10.5.1    Market Trends
        10.5.2    Market Forecast
11 SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14 Price Analysis
    14.1    Price Indicators
    14.2    Price Structure
    14.3    Margin Analysis
15 Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Johnson Auntie Anne's
        15.3.2    Boulder Brands
        15.3.3   Conagra Brands Inc.
        15.3.4    Frito-Lay North America, Inc
        15.3.5    Herr Foods
        15.3.6     Intersnack Group GmbH & Co. KG
        15.3.7    J&J Snacks Foods Corporation
        15.3.8   Mars, Incorporated
        15.3.9    Mr. Pretzel
        15.3.10      Old Dutch Foods
        15.3.11      Philly Pretzel Factory
        15.3.12      Pretzels Inc.

List of Figures

Figure 1: Global: Pretzel Market: Major Drivers and Challenges
Figure 2: Global: Pretzel Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Pretzel Market: Breakup by Content (in %), 2024
Figure 4: Global: Pretzel Market: Breakup by Type (in %), 2024
Figure 5: Global: Pretzel Market: Breakup by Packaging Type (in %), 2024
Figure 6: Global: Pretzel Market: Breakup by Distribution Channel (in %), 2024
Figure 7: Global: Pretzel Market: Breakup by Region (in %), 2024
Figure 8: Global: Pretzel Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Pretzel Industry: SWOT Analysis
Figure 10: Global: Pretzel Industry: Value Chain Analysis
Figure 11: Global: Pretzel Industry: Porter’s Five Forces Analysis
Figure 12: Global: Pretzel (Salted Pretzels) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Pretzel (Salted Pretzels) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Pretzel (Unsalted Pretzels) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Pretzel (Unsalted Pretzels) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Pretzel (Hard) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Pretzel (Hard) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Pretzel (Soft) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Pretzel (Soft) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Pretzel (Bags) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Pretzel (Bags) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Pretzel (Boxes) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Pretzel (Boxes) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Pretzel (Containers) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Pretzel (Containers) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Pretzel (Other Packaging Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Pretzel (Other Packaging Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Pretzel Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
Figure 29: Global: Pretzel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
Figure 30: Global: Pretzel Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
Figure 31: Global: Pretzel Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
Figure 32: Global: Pretzel Market: Sales through Specialist Retailers (in Million USD), 2019 & 2024
Figure 33: Global: Pretzel Market Forecast: Sales through Specialist Retailers (in Million USD), 2025-2033
Figure 34: Global: Pretzel Market: Sales through Online Retailers (in Million USD), 2019 & 2024
Figure 35: Global: Pretzel Market Forecast: Sales through Online Retailers (in Million USD), 2025-2033
Figure 36: Global: Pretzel Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 37: Global: Pretzel Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 38: North America: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: North America: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Asia Pacific: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Asia Pacific: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Europe: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Europe: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Latin America: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Latin America: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Middle East and Africa: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Middle East and Africa: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

Table 1: Global: Pretzel Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Pretzel Market Forecast: Breakup by Content (in Million USD), 2025-2033
Table 3: Global: Pretzel Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 4: Global: Pretzel Market Forecast: Breakup by Packaging Type (in Million USD), 2025-2033
Table 5: Global: Pretzel Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 6: Global: Pretzel Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Pretzel Market Structure
Table 8: Global: Pretzel Market: Key Players

Purchase Options New Year Sale

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.